Philippines Haircare – Market Assessment and Forecasts to 2024

The Filipino haircare sector is led by the shampoo category in both value and volume terms in 2019. However salon hair care is expected to register fastest value growth during 2019-2024. Hypermarkets & supermarkets was the leading channel for distribution of haircare products in the Philippines. Flexible packaging is the most commonly used pack material in the sector, followed by rigid plastics and rigid metal. Unilever, Procter & Gamble and Colgate-Palmolive Company are the top three companies in the Filipino haircare sector.

This Country Profile report on the Haircare sector in The Philippines provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton – folding, blister pack, sleeve and shrink wrap.

Scope

– Per capita consumption of haircare in the Philippines was higher than the regional level but lower than the global level in 2019.

– The per capita consumption of shampoo category was higher than other haircare categories in 2019.

– Hypermarkets & supermarkets is the leading distribution channel in the Filipino haircare sector in 2019.

– Flexible packaging is the most commonly used pack material in the Filipino haircare sector.

– Kids & babies account for the leading share in the consumption of haircare products in the Philippines.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.

– It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Unilever

Procter & Gamble

Colgate-Palmolive Company

L`Oreal S.A

Coty Inc.

Hoyu Co. Ltd

Splash Corporation

Johnson & Johnson Services Inc

Mandom Corporation

High Ridge Brands Co.

Table of Contents

Table of Contents

Reportscope

Executive summary

Part 1:Market Environment

Value and volume share of the Philippines in the global and Asia-Pacific markets

Growth analysis of the Philippines compared to other leading countries in the Asia-Pacific market

PCC and PCE of the Philippines compared to global and Asia-Pacific market

Part 2: Sector Deep Dive

The Philippines haircare sector snapshot

Market size analysis

Demand for premium products

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Part 3: Category DeepDive

Per capita consumption analysis by category

Market size analysis-category: conditioner

Segment-level analysis (in value terms) -conditioner

Segment-level analysis (in volume terms) -conditioner

Market size analysis-category: hair colorants

Segment-level analysis (in value terms) -hair colorants

Segment-level analysis (in volume terms) -hair colorants

Market size analysis-category: hair loss treatments

Market size analysis-category: perms & relaxers

Segment-level analysis (in value terms) -perms & relaxers

Segment-level analysis (in volume terms) -perms & relaxers

Market size analysis-category: salon haircare

Market size analysis-category: shampoo

Segment-level analysis (in value terms) -shampoo

Segment-level analysis (in volume terms) -shampoo

Market size analysis-category: styling agents

Segment-level analysis (in value terms) -styling agents

Segment-level analysis (in volume terms) -styling agents

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City DeepDive

Market size analysis of top tencities

Market size analysis of top tencities by category

Leading cities’ contribution to volume growth

Part 8: Consumergraphics

Demographic analysis

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

The Philippines risk index (GCRI) 2019

The Philippines risk analysis -compared to global and Asia-Pacific markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Fastest-growing segments (value), 2019

Cross-category comparison -by value (2014-2024)

Cross-category comparison -by volume (2014-2024)

Per capita consumption (by category), The Philippines compared to Asia-Pacific and global levels (in units), 2019

Conditioner -value analysis by segment, 2014-2024

Conditioner -volume analysis by segment, 2014-2024

Hair colorants -value analysis by segment, 2014-2024

Hair colorants -volume analysis by segment, 2014-2024

Perms & relaxers -value analysis by segment, 2014-2024

Perms & relaxers -volume analysis by segment, 2014-2024

Shampoo -value analysis by segment, 2014-2024

Shampoo -volume analysis by segment, 2014-2024

Styling agents -value analysis by segment, 2014-2024

Styling agents -volume analysis by segment, 2014-2024

Change in distribution share, 2014-2019

Top five companies share by brand (in value terms) in the haircare sector, 2019

Brand shares of top five companies (in value terms) by category, 2019

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2014-2024

Per capita expenditure (US$), 2014-2024

Haircare sales distribution in the Philippines -by category (₱ million), 2019

Brand share (in value terms) in the haircare sector, 2019

Brand share (in value terms) in the haircare sector, by category, 2019

Pack material (in million pack units), 2014-2024

Pack materials by category (in million pack units), 2019

Pack type (in million pack units), 2014-2024

Pack types by category (in million pack units), 2019

Closure type (in million pack units), 2014-2024

Closure types by category (in million pack units), 2019

Primary outer type (in million pack units), 2014-2024

Primary outer types by category (in million pack units), 2019

Real GDP and annual growth (%), 2016-2024

Nominal GDP and annual growth (%), 2016-2024

Consumer price inflation (%), 2016-2024

Employed people and unemployment rate (%), 2016-2024

Nominal household final consumption expenditure and annual growth (%), 2016-2024

Population and annual growth (%), 2016-2024

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2014-2024

List of Figures

List of Figures

Value and volume share of the Philippines in the global and Asia-Pacific haircare sector, 2019-2024

The Philippines compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison -The Philippines, Asia-Pacific, and global, 2014-2024

PCE comparison -The Philippines, Asia-Pacific, and global, 2014-2024

Market size and growth analysis by value and volume, haircare sector, 2014-2024

Extent to which consumers are down in the haircare sector

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, conditioner category, 2014-2024

Market size and growth analysis by value and volume, hair colorants category, 2014-2024

Market size and growth analysis by value and volume, hair loss treatments category, 2014-2024

Market size and growth analysis by value and volume, perms & relaxers category, 2014-2024

Market size and growth analysis by value and volume, salon haircarecategory, 2014-2024

Market size and growth analysis by value and volume, shampoo category, 2014-2024

Market size and growth analysis by value and volume, styling agents category, 2014-2024

Share of key distribution channels (in value terms)-haircare, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value terms) in the haircare sector, 2019

Category-wise consolidation/fragmentation (in value terms) -haircare , 2019

Key pack materials in the Filipino haircare sector, percentage share of pack units, 2019

Annual growth rate by key pack material, 2014-2024

Use of pack material by category (in pack units), 2019

Key pack types in the Filipino haircare sector, percentage share of pack units, 2019

Annual growth rate by key pack type, 2014-2024

Use of pack type by category (in pack units), 2019

Key closure types in the Filipino haircare sector, percentage share of pack units, 2019

Annual growth rate by key closure type, 2014-2024

Use of closure type by category (in pack units), 2019

Key primary outer types in the Filipino haircare sector, percentage share of pack units, 2019

Annual growth rate by key primary outer type, 2014-2024

Use of primary outer type by category (in pack units), 2019

Volume growth analysis of top tencities (millionunits), 2013-2018

Volume growth analysis of top tencities by category (million units), 2018

Leading cities’ contribution to volume change, 2018-2023

Demographic analysis

Real GDP (₱ billion) and annual growth (%)

Nominal GDP (₱ billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in ₱ terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2019

Five highest-risk nations in GCRI Q4 2019

The Philippines's performance in country risk analysis in comparison to Asia-Pacific and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

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