India Haircare – Market Assessment and Forecasts to 2024

The Indian haircare sector is led by conditioner category in both value and volume terms, in 2019. Styling agents category is forecast to register the fastest value growth whereas, hair colorants is forecast to register fastest volume growth during 2019-2024. Marico Ltd., Unilever, L`Oreal S.A. are the top three companies in the Indian haircare sector. Convenience stores accounted for the leading share in the distribution of haircare products. Flexible packaging is the most commonly used pack material in the country. Consumption of haircare is higher among males than females in the country.

This Country Profile report on the Haircare sector in India provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton – folding, blister pack, sleeve and shrink wrap.

Scope

– Value and volume share of India is expected to grow in the regional haircare market in the next five years

– The Indian haircare sector is forecast to register the third-highest value share among leading Asia-Pacific markets

– Both per capita consumption and per capita expenditure of haircare was lower in India than in the global level in 2019

– The per capita consumption of conditioner products was higher than other haircare categories in 2019

– Parachute, owned by Marico Ltd., was the leading brand in the Indian haircare sector in 2019

– Private labels are growing at a higher CAGR than brands in the Indian haircare sector

– Flexible packaging is the most commonly used pack material in the Indian haircare sector

– Kids & babies account for the leading share in the consumption of haircare products in India

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.

– It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Marico Ltd.

Unilever

L`Oreal S.A.

Dabur India

Procter & Gamble

Godrej Group

Emami Limited

Bajaj Corp Ltd.

G. K. Burman Herbal India Private Limited

CavinKare Pvt Ltd

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1: Market Environment

Value and volume share of India in the global and Asia-Pacific markets

Growth analysis of India compared to other leading countries in the Asia-Pacific market

PCC and PCE of India compared to global and Asia-Pacific market

Part 2: Sector Deep Dive

India haircare sector snapshot

Market size analysis

Demand for premium products

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Part 3: Category Deep Dive

Per capita consumption analysis by category

Market size analysis – category: conditioner

Segment-level analysis (in value terms) – conditioner

Segment-level analysis (in volume terms) – conditioner

Market size analysis – category: hair colorants

Segment-level analysis (in value terms) – hair colorants

Segment-level analysis (in volume terms) – hair colorants

Market size analysis – category: hair loss treatments

Market size analysis – category: salon haircare

Market size analysis – category: shampoo

Segment-level analysis (in value terms) – shampoo

Segment-level analysis (in volume terms) – shampoo

Market size analysis – category: styling agents

Segment-level analysis (in value terms) – styling agents

Segment-level analysis (in volume terms) – styling agents

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City Deep Dive

Market size analysis of top ten cities

Market size analysis of top ten cities by category

Leading cities’ contribution to volume growth

Part 8: Consumergraphics

Demographic analysis

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

India risk index (GCRI) 2019

India risk analysis – compared to global and Asia-Pacific markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Fastest-growing segments (value), 2019

Cross-category comparison – by value (2014-2024)

Cross-category comparison – by volume (2014-2024)

Per capita consumption (by category), India compared to Asia-Pacific and global levels (in units), 2019

Conditioner – value analysis by segment, 2014-2024

Conditioner – volume analysis by segment, 2014-2024

Hair colorants – value analysis by segment, 2014-2024

Hair colorants – volume analysis by segment, 2014-2024

Shampoo – value analysis by segment, 2014-2024

Shampoo – volume analysis by segment, 2014-2024

Styling agents – value analysis by segment, 2014-2024

Styling agents – volume analysis by segment, 2014-2024

Change in distribution share, 2014-2019

Top five companies share by brand (in value terms) in the haircare sector, 2019

Brand shares of top five companies (in value terms) by category, 2019

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2014-2024

Per capita expenditure (US$), 2014-2024

Haircare sales distribution in India – by category (INR million), 2019

Brand share (in value terms) in the haircare sector, 2019

Brand share (in value terms) in the haircare sector, by category, 2019

Pack material (in million pack units), 2014-2024

Pack materials by category (in million pack units), 2019

Pack type (in million pack units), 2014-2024

Pack types by category (in million pack units), 2019

Closure type (in million pack units), 2014-2024

Closure types by category (in million pack units), 2019

Primary outer type (in million pack units), 2014-2024

Primary outer types by category (in million pack units), 2019

Real GDP and annual growth (%), 2016-2024

Nominal GDP and annual growth (%), 2016-2024

Consumer price inflation (%), 2016-2024

Employed people and unemployment rate (%), 2016-2024

Nominal household final consumption expenditure and annual growth (%), 2016-2024

Population and annual growth (%), 2016-2024

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2014-2024

List of Figures

List of Figures

Value and volume share of India in the global and Asia-Pacific haircare sector, 2019-2024

India compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – India, Asia-Pacific, and global, 2014-2024

PCE comparison – India, Asia-Pacific, and global, 2014-2024

Market size and growth analysis by value and volume, haircare sector, 2014-2024

Extent to which consumers are trading down in the haircare sector

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, conditioner category, 2014-2024

Market size and growth analysis by value and volume, hair colorants category, 2014-2024

Market size and growth analysis by value and volume, hair loss treatments category, 2014-2024

Market size and growth analysis by value and volume, salon haircare category, 2014-2024

Market size and growth analysis by value and volume, shampoo category, 2014-2024

Market size and growth analysis by value and volume, styling agents category, 2014-2024

Share of key distribution channels (in value terms) – haircare, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value terms) in the haircare sector, 2019

Private label penetration by category (in value terms), 2019

Growth analysis, private label and brands, 2014-2019

Category-wise consolidation/fragmentation (in value terms) – haircare , 2019

Key pack materials in the Indian haircare sector, percentage share of pack units, 2019

Annual growth rate by key pack material, 2014-2024

Use of pack material by category (in pack units), 2019

Key pack types in the Indian haircare sector, percentage share of pack units, 2019

Annual growth rate by key pack type, 2014-2024

Use of pack type by category (in pack units), 2019

Key closure types in the Indian haircare sector, percentage share of pack units, 2019

Annual growth rate by key closure type, 2014-2024

Use of closure type by category (in pack units), 2019

Key primary outer types in the Indian haircare sector, percentage share of pack units, 2019

Annual growth rate by key primary outer type, 2014-2024

Use of primary outer type by category (in pack units), 2019

Volume growth analysis of top ten cities (million units), 2013-2018

Volume growth analysis of top ten cities by category (million units), 2018

Leading cities’ contribution to volume change, 2018-2023

Demographic analysis

Real GDP (INR billion) and annual growth (%)

Nominal GDP (INR billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in INR terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2019

Five highest-risk nations in GCRI Q4 2019

India's performance in country risk analysis in comparison to Asia-Pacific and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

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