India Spirits – Market Assessment and Forecast to 2023

The Indian spirits sector is led by the ‘whiskey’ category in both value and volume terms. However, the ‘liqueurs’ category is expected to register fastest value and volume growth during 2018-2023. Food & drinks specialists are the leading channel for the distribution of spirits products in the country. Glass is the only pack material used in the sector. Diageo plc, Pernod Ricard SA and Allied Blenders And Distillers Pvt. Ltd. are the leading players in the Indian spirits sector.

GlobalData’s Country Profile report on the spirits sector in India provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

Scope

– The Indian spirits sector is expected to grow by value during 2018-2023

– Whiskey is the largest category in both value and volume terms in the Indian spirits sector

– Liqueurs is expected to register the fastest growth in both value and volume terms during 2018-2023

– Food & drinks specialists is the largest distribution channel

– Diageo plc, Pernod Ricard SA and Allied Blenders And Distillers Pvt. Ltd. are the top three companies in the sector.

– Glass is the only pack material used in the Indian spirits sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Diageo plc

Pernod Ricard SA

Allied Blenders And Distillers Pvt. Ltd.

Radico Khaitan Ltd

John Distilleries

Tilaknagar Industries Ltd.

Amrut Distilleries Ltd

Mohan Meakin Limited

Shiva Distilleries Limited

Empee Distilleries Ltd

Bacardi Limited

Jagatjit Industries Limited

Table of Contents

Table of Contents

Report scope

Executive summary

India in the global and regional context

India in the global and Asia-Pacific spirits sector

India compared to other leading countries in Asia-Pacific

Per capita consumption and expenditure – India compared to Asia-Pacific and global levels

Sector analysis – spirits

Country snapshot – spirits sector in India

Value and volume analysis – spirits sector in India

Degree of trading up/down in the Indian wine sector

Cross category comparison – value and growth rate

Change in category share by value

Cross category comparison – volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: brandy

Segment analysis (in value terms): brandy

Segment analysis (in volume terms): brandy

Category analysis: gin & genever

Category analysis: liqueurs

Segment analysis (in value terms): liqueurs

Segment analysis (in volume terms): liqueurs

Category analysis: rum

Segment analysis (in value terms): rum

Segment analysis (in volume terms): rum

Category analysis: specialty spirits

Segment analysis (in value terms): specialty spirits

Segment analysis (in volume terms): specialty spirits

Category analysis: tequila & mezcal

Category analysis: vodka

Segment analysis (in value terms): vodka

Segment analysis (in volume terms): vodka

Category analysis: whiskey

Segment analysis (in value terms): whiskey

Segment analysis (in volume terms): whiskey

Distribution analysis

Distribution channel share analysis: spirits

Distribution channel share analysis by category

Competitive landscape

Leading companies (in volume terms) in the spirits sector, 2018

Top 5 companies share by brand (in volume terms) in the spirits sector, 2018

Brand shares of top five companies (in volume terms) by category, 2018

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

List of Tables

List of Tables

Country snapshot – leading value categories

Country snapshot – fastest growing segments

Cross category comparison – by value (2013-2023)

Cross category comparison – by volume (2013-2023)

Per capita consumption (by category), India compared to Asia-Pacific and global levels (in liters), 2018

Brandy – value analysis by segment, 2013-2023

Brandy – volume analysis by segment, 2013-2023

Liqueurs – value analysis by segment, 2013-2023

Liqueurs – volume analysis by segment, 2013-2023

Rum – value analysis by segment, 2013-2023

Rum – volume analysis by segment, 2013-2023

Specialty spirits – value analysis by segment, 2013-2023

Specialty spirits – volume analysis by segment, 2013-2023

Vodka – value analysis by segment, 2013-2023

Vodka – volume analysis by segment, 2013-2023

Whiskey – value analysis by segment, 2013-2023

Whiskey – volume analysis by segment, 2013-2023

Change in distribution share, 2013-2018

Top 5 companies share by brand (in volume terms) in the spirits sector, 2018

Brand shares of top five companies (in volume terms) by category, 2018

Key pack materials in the Indian spirits sector, percentage share of pack units, 2018

Key pack types in the Indian spirits sector, percentage share of pack units, 2018

Key closure types in the Indian spirits sector, percentage share of pack units, 2018

Performance overview (score: 1-100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in liters), 2013-2023

Per capita expenditure, 2013-2023

Spirits sales distribution in India – by category, 2018

Brand share (in volume terms) in the spirits sector, 2018

Brand share (in volume terms) in the spirits sector by category, 2018

Pack material (in million pack units), 2013-2023

Pack materials by category (in million pack units), 2018

Pack type (in million pack units), 2013-2023

Pack types by category (in million pack units), 2018

Closure type (in million pack units), 2013-2023

Closure types by category (in million pack units), 2018

Primary outer type (in million pack units), 2013-2023

Primary outer types by category (in million pack units), 2018

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Nominal household final consumption expenditure and annual growth (%), 2014-2022

List of Figures

List of Figures

Value and volume share of India in the global and Asia-Pacific spirits sector, 2018-2023

India compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison – India, Asia-Pacific, and global, 2013-2023

PCE comparison – India, Asia-Pacific, and global, 2013-2023

Market size and growth analysis by value and volume, spirits sector, 2013-2023

Extent to which consumers are trading up or down in the spirits sector

Cross category comparison – by value growth rate (2013-2023)

Change in category share (in value terms), 2018-2023

Cross category comparison – by volume growth rate (2013-2023)

Change in category share (in volume terms), 2018-2023

Market size and growth analysis by value and volume, brandy category, 2013-2023

Market size and growth analysis by value and volume, gin & genever category , 2013-2023

Market size and growth analysis by value and volume, liqueurs category, 2013-2023

Market size and growth analysis by value and volume, rum category, 2013-2023

Market size and growth analysis by value and volume, specialty spirits category , 2013-2023

Market size and growth analysis by value and volume, tequila & mezcal category, 2013-2023

Market size and growth analysis by value and volume, vodka category, 2013-2023

Market size and growth analysis by value and volume, whiskey category, 2013-2023

Share of key distribution channels, 2018 – spirits

Key distribution channel share by category, 2018

Leading companies (in volume terms) in the spirits sector, 2018

Category-wise consolidation/fragmentation (in volume terms) – spirits, 2018

Annual growth rate by key pack material, 2013-2023

Use of pack material by category (in pack units), 2018

Annual growth rate by key pack type, 2013-2023

Use of pack type by category (in pack units), 2018

Annual growth rate by key closure type, 2013-2023

Use of closure type by category (in pack units), 2018

Key primary outer types in the Indian spirits sector, percentage share of pack units, 2018

Annual growth rate by key primary outer type, 2013-2023

Use of primary outer type by category (in pack units), 2018

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five lowest risk nations in GCRI Q4 2018

Five highest risk nations in GCRI Q4 2018

Country risk analysis – India compared to Asia-Pacific and the world

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