Ireland Wine – Market Assessment and Forecast to 2023

The Irish wine sector is led by the still wine category in both value and volume terms in 2018. The sparkling wine category is expected to register fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of wine in the country. Glass is the most commonly used pack material in the sector, followed by paper & board and flexible packaging. Pernod Ricard SA, Treasury Wine Estates Vintners Limited and Beaujolais are the leading market players in the Irish wine sector.

GlobalData’s Country Profile report on the wine sector in the Ireland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Sector data: Overall sector value and volume data with growth analysis for 2013-2023.

– Category coverage: Value and growth analysis for fortified wine, sparkling wine and still wine with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.

– Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.

– Leading players: Market share of brands and private labels in both value and volume terms in 2018.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope

– The per capita consumption of wine was higher in Ireland when compared to the global level in 2018

– The Irish consumers prefer premium products in the wine sector

– The sparkling wine category is expected to gain market share in volume terms during 2018-2023

– The per capita consumption of still wine was higher compared to other categories in Ireland

– Hypermarkets & supermarkets is the leading distribution channel in the Irish wine sector

– Pernod Ricard SA is the leading company in the Irish wine sector

– Glass is the most commonly used pack material in the Irish wine sector

– Older consumers account for the leading share in the consumption of wine in Ireland

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Pernod Ricard SA

Beaujolais

Niel Joubert Wines

Andre Goichot Fleurie

Finca Labarca

Distell Group Limited

Castillo De Albai Wines

Wallys Hut

Treasury Wine Estates Vintners Limited

Marques De Altillo Rioja

Rio Alto

Table of Contents

Table of Contents

Report scope

Executive summary

Ireland in the global and regional context

Ireland in the global and Western Europe wine sector

Ireland compared to other leading countries in the Western Europe

Per capita consumption and expenditure – Ireland compared to the Western Europe and global levels

Sector analysis – wine

Country snapshot – wine sector in Ireland

Value and volume analysis – wine sector in Ireland

Degree of trading up/down in the Irish wine sector

Cross category comparison – value and growth rate

Change in category share by value

Cross category comparison – volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: fortified wine

Segment analysis (in value terms): fortified wine

Segment analysis (in volume terms): fortified wine

Category analysis: sparkling wine

Segment analysis (in value terms): sparkling wine

Segment analysis (in volume terms): sparkling wine

Category analysis: still wine

Segment analysis (in value terms): still wine

Segment analysis (in volume terms): still wine

Distribution analysis

Distribution channel share analysis: wine

Distribution channel share analysis by category

Competitive landscape

Leading companies in the sector (in volume terms) in the wine sector, 2018

Top 5 companies share by brand (in volume terms) in the wine sector, 2018

Brand shares of top five companies (in and volume terms) by category, 2018

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

List of Tables

List of Tables

Country snapshot – leading value and volume categories

Cross category comparison – by value (2013-2023)

Cross category comparison – by volume (2013-2023)

Per capita consumption (by category), Ireland compared to Western Europe and global levels (in liters), 2018

Fortified wine – value analysis by segment, 2013-2023

Fortified wine – volume analysis by segment, 2013-2023

Sparkling wine – value analysis by segment, 2013-2023

Sparkling wine – volume analysis by segment, 2013-2023

Still wine – value analysis by segment, 2013-2023

Still wine – volume analysis by segment, 2013-2023

Change in distribution share, 2013-2018

Top five companies share by brand (in volume terms) in the wine sector, 2018

Brand shares of top five companies (in volume terms) by category, 2018

Performance overview (score: 1-100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in liters), 2013-2023

Per capita expenditure, 2013-2023

Wine sales distribution in Ireland – by category, 2018

Brand share (in volume terms) in the wine sector, 2018

Brand share (in volume terms) in the wine sector by category, 2018

Pack material (in million pack units), 2013-2023

Pack materials by category (in million pack units), 2018

Pack type (in million pack units), 2013-2023

Pack types by category (in million pack units), 2018

Closure type (in million pack units), 2013-2023

Closure types by category (in million pack units), 2018

Primary outer type (in million pack units), 2013-2023

Primary outer types by category (in million pack units), 2018

Real GDP and annual growth (%), 2015-2023

Nominal GDP and annual growth (%), 2015-2023

Consumer price inflation (%), 2015-2023

Employed people and unemployment rate (%), 2015-2023

Nominal household final consumption expenditure and annual growth (%), 2015-2023

Population and annual growth (%), 2015-2023

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2013-2023

List of Figures

List of Figures

Value and volume share of Ireland in the global and Western Europe wine sector, 2018-2023

Ireland compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Ireland, Western Europe, and global, 2013-2023

PCE comparison – Ireland, Western Europe, and global, 2013-2023

Market size and growth analysis by value and volume, wine sector, 2013-2023

Cross category comparison – by value growth rate (2013-2023)

Change in category share (in value terms), 2018-2023

Cross category comparison – by volume growth rate (2013-2023)

Change in category share (in volume terms), 2018-2023

Market size and growth analysis by value and volume, fortified wine, 2013-2023

Market size and growth analysis by value and volume, sparkling wine category, 2013-2023

Market size and growth analysis by value and volume, still wine category, 2013-2023

Share of key distribution channels (in volume terms) – wine, 2018

Key distribution channel share by category (in volume terms), 2018

Leading companies in the sector (in volume terms) in the wine sector, 2018

Category-wise consolidation/fragmentation (in volume terms) – wine, 2018

Key pack materials in the Irish wine sector, percentage share of pack units, 2018

Annual growth rate by key pack material, 2013-2023

Use of pack material by category (in pack units), 2018

Key pack types in the Irish wine sector, percentage share of pack units, 2018

Annual growth rate by key pack type, 2013-2023

Use of pack type by category (in pack units), 2018

Key closure types in the Irish wine sector, percentage share of pack units, 2018

Annual growth rate by key closure type, 2013-2023

Use of closure type by category (in pack units), 2018

Key primary outer types in the Irish wine sector, percentage share of pack units, 2018

Annual growth rate by key primary outer type, 2013-2023

Use of primary outer type by category (in pack units), 2018

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five highest risk nations in GCRI Q4 2018

Country risk analysis – Ireland compared to Western Europe and the world

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