Country Profile: Bakery & Cereals in Mexico

The bakery & cereals sector in Mexico is led by the ‘bread & rolls’ category, while the breakfast cereals category is forecast to register the fastest growth in both value and volume terms, during 2017-2022. Food & drinks specialists is the leading channel in the distribution of bakery & cereals products in the country. Flexible packaging is the most commonly used pack material in the sector. Grupo Bimbo, S.A.B. de C.V. and PepsiCo are the leading market players in the country.

GlobalData’s Country Profile report on the Bakery & cereals sector in Mexico provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2012-2022

– Category coverage: Value and growth analysis for baking ingredients, baking mixes bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022

– Leading players: Market share of brands and private labels in value terms in 2017

– Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, convenience stores, e-retailers, "dollar stores", variety stores & general merchandise retailers, cash & carries and warehouse clubs, vending machine, and others

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Film, tray, can, stand up pouch, wrapper, carton-folding, tub, and bag/sachet.

Scope

– With value sales of Mex$177.9 biillion, bread & rolls was the largest category in 2017, while breakfast cereals is forecast to register the fastest value growth at a CAGR of 5.52% during 2017-2022

– The breakfast cereals category is expected to gain maximum market share in volume terms during 2017-2022

– Ready-to-eat cereals, valued at Mex$26,198.9 million (US$1,385.8 million) in 2017, is the largest segment in the breakfast cereals category

– Cereal bars is the most consolidated category with top three brands accounting for value share of 72.7% in 2017

– Bag/sachet is the most commonly used pack type in the Mexican bakery & cereals sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

PepsiCo

The Kellogg Company

Cereal Partners Worldwide S.A

Bright Food (Group) Co. Ltd

Grupo Industrial Vida S.A. de C.V.

Post Holdings Inc

Productos Verde Valle

Table of Contents

Table of Contents

Report scope

Executive summary

Mexico in the global and regional context

Mexico in the global and Latin America bakery & cereals sector

Mexico compared to other leading countries in Latin America

Per capita consumption and expenditure – Mexico compared to Latin America and global levels

Sector analysis – bakery & cereals

Country snapshot – bakery & cereals sector in Mexico

Value and volume analysis – bakery & cereals sector in Mexico

Cross category comparison – value and growth rate

Change in category share by value

Cross category comparison – volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: baking ingredients

Segment analysis (in value terms): baking ingredients

Segment analysis (in volume terms): baking ingredients

Category analysis: baking mixes

Segment analysis (in value terms): baking mixes

Segment analysis (in volume terms): baking mixes

Category analysis: bread & rolls

Segment analysis (in value terms): bread & rolls

Segment analysis (in volume terms): bread & rolls

Category analysis: breakfast cereals

Segment analysis (in value terms): breakfast cereals

Segment analysis (in volume terms): breakfast cereals

Category analysis: cakes, pastries & sweet pies

Segment analysis (in value terms): cakes, pastries & sweet pies

Segment analysis (in volume terms): cakes, pastries & sweet pies

Category analysis: cereal bars

Segment analysis (in value terms): cereal bars

Segment analysis (in volume terms): cereal bars

Category analysis: cookies (sweet biscuits)

Segment analysis (in value terms): cookies (sweet biscuits)

Segment analysis (in volume terms): cookies (sweet biscuits)

Category analysis: dough products

Segment analysis (in value terms): dough products

Segment analysis (in volume terms): dough products

Category analysis: energy bars

Category analysis: morning goods

Segment analysis (in value terms): morning goods

Segment analysis (in volume terms): morning goods

Category analysis: savory biscuits

Segment analysis (in value terms): savory biscuits

Segment analysis (in volume terms): savory biscuits

Distribution analysis

Distribution channel share analysis: bakery & cereals

Distribution channel share analysis by category

Competitive landscape

Brand share analysis by sector

Brand share analysis by category

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Health & wellness

Health & wellness trend analysis

Health & wellness market analysis by product attribute

Health & wellness market analysis by consumer benefit

Category comparison – with health & wellness and without health & wellness claims

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

List of Tables

List of Tables

Country snapshot – leading value and volume categories

Cross category comparison – by value (2012-2022)

Cross category comparison – by volume (2012-2022)

Per capita consumption (by category), Mexico compared to Latin America and global levels (in kg), 2017

Baking ingredients – value analysis by segment, 2012-2022

Baking ingredients – volume analysis by segment, 2012-2022

Baking mixes – value analysis by segment, 2012-2022

Baking mixes – volume analysis by segment, 2012-2022

Bread & rolls – value analysis by segment, 2012-2022

Bread & rolls – volume analysis by segment, 2012-2022

Breakfast cereals – value analysis by segment, 2012-2022

Breakfast cereals – volume analysis by segment, 2012-2022

Cakes, pastries & sweet pies – value analysis by segment, 2012-2022

Cakes, pastries & sweet pies – volume analysis by segment, 2012-2022

Cereal bars – value analysis by segment, 2012-2022

Cereal bars – volume analysis by segment, 2012-2022

Cookies (sweet biscuits) – value analysis by segment, 2012-2022

Cookies (sweet biscuits) – volume analysis by segment, 2012-2022

Dough products – value analysis by segment, 2012-2022

Dough products – volume analysis by segment, 2012-2022

Morning goods – value analysis by segment, 2012-2022

Morning goods – volume analysis by segment, 2012-2022

Savory biscuits – value analysis by segment, 2012-2022

Savory biscuits – volume analysis by segment, 2012-2022

Change in distribution share, 2012-2017

Category comparison – with health & wellness and without health & wellness claims, 2012-2022

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in kg), 2012-2022

Per capita expenditure, 2012-2022

Bakery & cereals sales distribution in Mexico – by category, 2017

Brand share (in value and volume terms) in the bakery & cereals sector, 2017

Brand share (in value and volume terms) in the bakery & cereals sector by category, 2017

Key health & wellness product attributes driving sales in Mexico, 2012-2022

Key health & wellness consumer benefits driving sales in Mexico, 2012-2022

Pack material (in million pack units), 2012-2022

Pack materials by category (in million pack units), 2017

Pack type (in million pack units), 2012-2022

Pack types by category (in million pack units), 2017

Closure type (in million pack units), 2012-2022

Closure types by category (in million pack units), 2017

Primary outer type (in million pack units), 2012-2022

Primary outer types by category (in million pack units), 2017

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Household consumption expenditure and annual growth (%), 2014-2022

Population and annual growth (%), 2014-2022

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2012-2022

List of Figures

List of Figures

Value and volume share of Mexico in the global and Latin America bakery & cereals sector, 2017-2022

Mexico compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Mexico, Latin America, and global, 2012-2022

PCE comparison – Mexico, Latin America, and global, 2012-2022

Market size and growth analysis by value and volume, bakery & cereals sector, 2012-2022

Cross category comparison – by value growth rate (2012-2022)

Change in category share (in value terms), 2017-2022

Cross category comparison – by volume growth rate (2012-2022)

Change in category share (in volume terms), 2017-2022

Market size and growth analysis by value and volume, baking ingredients category, 2012-2022

Market size and growth analysis by value and volume, baking mixes category , 2012-2022

Market size and growth analysis by value and volume, bread & rolls category, 2012-2022

Market size and growth analysis by value and volume, breakfast cereals category, 2012-2022

Market size and growth analysis by value and volume, ‘cakes, pastries & sweet pies’ category , 2012-2022

Market size and growth analysis by value and volume, cereal bars category, 2012-2022

Market size and growth analysis by value and volume, cookies (sweet biscuits) category , 2012-2022

Market size and growth analysis by value and volume, dough products category, 2012-2022

Market size and growth analysis by value and volume, energy bars category, 2012-2022

Market size and growth analysis by value and volume, morning goods category , 2012-2022

Market size and growth analysis by value and volume, savory biscuits category, 2012-2022

Share of key distribution channels, 2017 – bakery & cereals

Key distribution channel share by category, 2017

Leading brands (in value and volume terms) in the bakery & cereals sector, 2017

Leading brands (in value and volume terms) by category in the bakery & cereals sector, 2017

Private label penetration by category (in value terms), 2017*

Growth analysis, private label and brands, 2012-2017*

Category-wise consolidation/fragmentation (in value terms) – bakery & cereals, 2017*

Value of health & wellness claims by category, 2017-2022*

Contribution of health & wellness by product attributes, 2017-2022

Contribution of health & wellness by consumer benefits, 2017-2022

Key pack materials in the Mexican bakery & cereals sector, percentage share of pack units, 2017

Annual growth rate by key pack material, 2012-2022

Use of pack material by category (in pack units), 2017

Key pack types in the Mexican bakery & cereals sector, percentage share of pack units, 2017

Annual growth rate by key pack type, 2012-2022

Use of pack type by category (in pack units), 2017

Key closure types in the Mexican bakery & cereals sector, percentage share of pack units, 2017

Annual growth rate by key closure type, 2012-2022

Use of closure type by category (in pack units), 2017

Key primary outer types in the Mexican bakery & cereals sector, percentage share of pack units, 2017

Annual growth rate by key primary outer type, 2012-2022

Use of primary outer type by category (in pack units), 2017

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Household consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five lowest risk nations in GCRI Q3 2017

Five highest risk nations in GCRI Q3 2017

Country risk analysis – Mexico compared to Latin America and the world

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