Country Profile: Bakery & Cereals in India

The Indian bakery & cereals sector is led by the ‘cookies (sweet bicuits)’ category in value terms, while ‘bread & rolls’ category led the sector in volume terms, during 2017. The ‘breakfast cereals’ and ‘bread & rolls’ category is expected to register the fastest value and volume growth respectively during 2017-2022. Convenience stores is the leading channel for the distribution of bakery & cereals products in the country. Flexible packaging is the most commonly used pack material in the sector, while ‘paper & board’ is expected to register the fastest growth during 2017-2022. Parle Products Pvt Ltd., Britannia and Itc Limited are the leading market players in the Indian bakery & cereals sector.

GlobalData’s Country Profile report on the Bakery & cereals sector in India provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2012-2022

– Category coverage: Value and growth analysis for baking ingredients, baking mixes bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022

– Leading players: Market share of brands and private labels in value terms in 2017

– Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, convenience stores, e-retailers, "dollar stores", variety stores & general merchandise retailers, cash & carries and warehouse clubs, vending machine, and others

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Film, tray, can, stand up pouch, wrapper, carton-folding, tub, and bag/sachet.

Scope

– The per capita consumption of bakery & cereals is lower in India compared to the global and regional levels in 2017

– Of all the categories, cookies (sweet biscuits) is the largest in the Indian bakery & cereals sector

– Breakfast cereals category is forecast to grow the fastest in the Indian bakery & cereals sector during 2017 -2022

– Good Day and Sunfeast are leading value brands in the Indian bakery & cereals sector

– Convenience stores is the leading distribution channel in the Indian bakery & cereals sector, followed by food & drinks specialists and hypermarkets & supermarkets.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Bagrrys India Limited

Britannia Industries Ltd

Dr. August Oetker KG

General Mills Inc

GlaxoSmithKline Plc

ITC Ltd

Kellogg Co

Marico Limited

Nestle SA

Mondelez International Inc

Unilever Plc

UNIBIC Biscuits India Pvt. Ltd.

PepsiCo Inc

Reliance Fresh Ltd

Yildiz Holding A.S.

UNIBIC Biscuits India Pvt. Ltd

Table of Contents

Table of Contents

Report scope

Executive summary

India in the global and regional context

India in the global and Asia Pacific bakery & cereals sector

India compared to other leading countries in Asia Pacific

Per capita consumption and expenditure – India compared to Asia Pacific and global levels

Sector analysis – bakery & cereals

Country snapshot – bakery & cereals sector in India

Value and volume analysis – bakery & cereals sector in India

Cross category comparison – value and growth rate

Change in category share by value

Cross category comparison – volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: baking ingredients

Segment analysis (in value terms): baking ingredients

Segment analysis (in volume terms): baking ingredients

Category analysis: baking mixes

Segment analysis (in value terms): baking mixes

Segment analysis (in volume terms): baking mixes

Category analysis: bread & rolls

Segment analysis (in value terms): bread & rolls

Segment analysis (in volume terms): bread & rolls

Category analysis: breakfast cereals

Segment analysis (in value terms): breakfast cereals

Segment analysis (in volume terms): breakfast cereals

Category analysis: cakes, pastries & sweet pies

Segment analysis (in value terms): cakes, pastries & sweet pies

Segment analysis (in volume terms): cakes, pastries & sweet pies

Category analysis: cereal bars

Segment analysis (in value terms): cereal bars

Segment analysis (in volume terms): cereal bars

Category analysis: cookies (sweet biscuits)

Segment analysis (in value terms): cookies (sweet biscuits)

Segment analysis (in volume terms): cookies (sweet biscuits)

Category analysis: dough products

Segment analysis (in value terms): dough products

Segment analysis (in volume terms): dough products

Category analysis: energy bars

Category analysis: morning goods

Segment analysis (in value terms): morning goods

Segment analysis (in volume terms): morning goods

Category analysis: savory biscuits

Segment analysis (in value terms): savory biscuits

Segment analysis (in volume terms): savory biscuits

Distribution analysis

Distribution channel share analysis: bakery & cereals

Distribution channel share analysis by category

Competitive landscape

Brand share analysis by sector

Brand share analysis by category

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Health & wellness

Health & wellness trend analysis

Health & wellness market analysis by product attribute

Health & wellness market analysis by consumer benefit

Category comparison – with health & wellness and without health & wellness claims

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

List of Tables

List of Tables

Country snapshot – leading value and volume categories

Cross category comparison – by value (2012-2022)

Cross category comparison – by volume (2012-2022)

Per capita consumption (by category), India compared to Asia Pacific and global levels (in kg), 2017

Baking ingredients – value analysis by segment, 2012-2022

Baking ingredients – volume analysis by segment, 2012-2022

Baking mixes – value analysis by segment, 2012-2022

Baking mixes – volume analysis by segment, 2012-2022

Bread & rolls – value analysis by segment, 2012-2022

Bread & rolls – volume analysis by segment, 2012-2022

Breakfast cereals – value analysis by segment, 2012-2022

Breakfast cereals – volume analysis by segment, 2012-2022

Cakes, pastries & sweet pies – value analysis by segment, 2012-2022

Cakes, pastries & sweet pies – volume analysis by segment, 2012-2022

Cereal bars – value analysis by segment, 2012-2022

Cereal bars – volume analysis by segment, 2012-2022

Cookies (sweet biscuits) – value analysis by segment, 2012-2022

Cookies (sweet biscuits) – volume analysis by segment, 2012-2022

Dough products – value analysis by segment, 2012-2022

Dough products – volume analysis by segment, 2012-2022

Morning goods – value analysis by segment, 2012-2022

Morning goods – volume analysis by segment, 2012-2022

Savory biscuits – value analysis by segment, 2012-2022

Savory biscuits – volume analysis by segment, 2012-2022

Change in distribution share, 2012-2017

Category comparison- with health & wellness and without health& wellness claims, 2012-2017

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in kg), 2012-2022

Per capita expenditure, 2012-2022

Bakery & cereals sales distribution in India – by category, 2017

Brand share (in value and volume terms) in the bakery & cereals sector, 2017

Brand share (in value and volume terms) in the bakery & cereals sector by category, 2017

Key health & wellness product attributes driving sales in India, 2012-2022

Key health & wellness consumer benefits driving sales in India, 2012-2022

Pack material (in million pack units), 2012-2022

Pack materials by category (in million pack units), 2017

Pack type (in million pack units), 2012-2022

Pack types by category (in million pack units), 2017

Closure type (in million pack units), 2012-2022

Closure types by category (in million pack units), 2017

Primary outer type (in million pack units), 2012-2022

Primary outer types by category (in million pack units), 2017

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Household consumption expenditure and annual growth (%), 2014-2022

Population and annual growth (%), 2014-2022

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2012-2022

List of Figures

List of Figures

Value and volume share of India in the global and Asia Pacific bakery & cereals sector, 2017-2022

India compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison – India, Asia Pacific, and global, 2012-2022

PCE comparison – India, Asia Pacific, and global, 2012-2022

Market size and growth analysis by value and volume, bakery & cereals sector, 2012-2022

Cross category comparison – by value growth rate (2012-2022)

Change in category share (in value terms), 2017-2022

Cross category comparison – by volume growth rate (2012-2022)

Change in category share (in volume terms), 2017-2022

Market size and growth analysis by value and volume, baking ingredients category, 2012-2022

Market size and growth analysis by value and volume, baking mixes category , 2012-2022

Market size and growth analysis by value and volume, bread & rolls category, 2012-2022

Market size and growth analysis by value and volume, breakfast cereals category, 2012-2022

Market size and growth analysis by value and volume, ‘cakes, pastries & sweet pies’ category , 2012-2022

Market size and growth analysis by value and volume, cereal bars category, 2012-2022

Market size and growth analysis by value and volume, cookies (sweet biscuits) category , 2012-2022

Market size and growth analysis by value and volume, dough products category, 2012-2022

Market size and growth analysis by value and volume, energy bars category, 2012-2022

Market size and growth analysis by value and volume, morning goods category , 2012-2022

Market size and growth analysis by value and volume, savory biscuits category, 2012-2022

Share of key distribution channels, 2017 – bakery & cereals

Key distribution channel share by category, 2017

Leading brands (in value and volume terms) in the bakery & cereals sector, 2017

Leading brands (in value and volume terms) by category in the bakery & cereals sector, 2017

Private label penetration by category (in value terms), 2017*

Growth analysis, private label and brands, 2012-2017*

Category-wise consolidation/fragmentation (in value terms) – bakery & cereals, 2017*

Value of health & wellness claims by category, 2017-2022*

Contribution of health & wellness by product attributes, 2017-2022

Contribution of health & wellness by consumer benefits, 2017-2022

Key pack materials in the Indian bakery & cereals sector, percentage share of pack units, 2017

Annual growth rate by key pack material, 2012-2022

Use of pack material by category (in pack units), 2017

Key pack types in the Indian bakery & cereals sector, percentage share of pack units, 2017

Annual growth rate by key pack type, 2012-2022

Use of pack type by category (in pack units), 2017

Key closure types in the Indian bakery & cereals sector, percentage share of pack units, 2017

Annual growth rate by key closure type, 2012-2022

Use of closure type by category (in pack units), 2017

Key primary outer typed in the Indian bakery & cereals sector, percentage share of pack units, 2017

Annual growth rate by key primary outer type, 2012-2022

Use of primary outer type by category (in pack units), 2017

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Household consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five lowest risk nations in GCRI Q3 2016

Five highest risk nations in GCRI Q3 2016

Country risk analysis – India compared to Asia Pacific and the world

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