Haircare Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Haircare Market Growth Analysis Overview

The haircare market size was valued at $79.6 billion in 2022 and is projected to record a value CAGR of more than 4% over 2022–27. Due to the rise of health concerns globally, consumers’ risk-averse behaviour is driving demand for haircare products with natural and organic ingredients. Additionally, the increasing affinity for free-from claims, such as paraben-free, silicone-free, sulfate-free, and chemical-free is stimulating the market growth.

Haircare Market Outlook 2022-2027 (USD Billion)

Haircare Market Outlook 2022-2027 (USD Billion)

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The haircare market research report provides an overview of the current haircare sector and its outlook in terms of ingredients, product claims, labelling, distribution, and packaging. The analysis also covers a regional overview of haircare across five regions including Asia-Pacific, the Americas, Western Europe, Eastern Europe, and Middle East and Africa highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. The report assesses high-potential countries in each region and provides country-wise deep dive insights. Furthermore, the report covers business-related information on some of the leading brands, key distribution channels, and packaging material insights.

Market Size (2022) $79.6 billion
CAGR (2022-2027) >4%
Key Categories ·       Shampoo

·       Conditioners

·       Hair Colorants

·       Styling Agents

·       Salon Haircare

·       Perms & Relaxers

·       Others

Key Regions ·       Western Europe

·       Eastern Europe

·       The Americas

·       Asia-Pacific

·       Middle East and Africa

High-Potential Countries ·       Vietnam

·       Indonesia

·       Chile

·       The US

·       Germany

·       The UK

·       Others

Key Distribution Channels ·       Hypermarkets & Supermarkets

·       Convenience Stores

·       Parapharmacies/drugstores

·       Health & Beauty Stores

·       Others

Key Pack Material ·       Rigid Plastics

·       Flexible Packaging

·       Rigid Metal

·       Glass

·       Paper & board

Key Pack Type ·       Bottle

·       Tube

·       Bag/sachet

·       Aerosol

·       Tub

·       Others

Key Leading Players ·       Procter & Gamble

·       L’Oréal

·       Unilever

·       Henkel

·       Wella International Operations Switzerland

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Haircare Market Segmentation by Categories

The haircare market is categorised into shampoo, conditioner, hair colorants, styling agents, salon haircare, perms & relaxers, and others. In 2022, the shampoo category dominated the haircare market followed by conditioner. Growing pollution and consumers’ busy lifestyles are leading to increased scalp problems, which increases the demand for haircare products such as medicated shampoos thereby, driving the sector growth.

Haircare Market Analysis by Categories, 2022 (%)

Haircare Market Analysis by Categories, 2022 (%)

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Haircare Market Segmentation by Regions

The key regions in the haircare market are Asia-Pacific, the Middle East and Africa, Americas, Western Europe, and Eastern Europe. In 2022, the Asia-Pacific led the haircare market followed by the Americas.

Rapid urbanization, changing lifestyles, and increased participation of women in the workforce are the primary factors enabling the growth of the haircare sector in the Asia-Pacific region. Meanwhile, the increasing urban population is also stimulating sales of haircare products through ecommerce channels and direct-to-consumer platforms.

Haircare Market Analysis by Region, 2022 (%)

Haircare Market Analysis by Region, 2022 (%)

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Haircare Market – High Potential Countries

The key high-potential countries identified in the Haircare market are Vietnam, Indonesia, Chile, the US, Germany, the UK, Denmark, Czech Republic, Romania, and Saudi Arabia.

Haircare Market Segmentation by Distribution Channels

The key distribution channels in the haircare market are hypermarkets & supermarkets, convenience stores, parapharmacies/drugstores, health & beauty stores, and others. In 20 followed by convenience stores and parapharmacies/drugstores22, hypermarkets & supermarkets was the leading distribution channel for haircare products globally.

Haircare Market Analysis by Distribution Channel, 2022 (%)

Haircare Market Analysis by Distribution Channel, 2022 (%)

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Haircare Market Segmentation by Pack Materials

The key pack materials in the haircare market are rigid Plastics, flexible Packaging, rigid Metal, glass, and paper & board. In 2022, rigid plastics emerged as the mostly used pack material in the haircare market, followed by flexible packaging. Bottle was the most widely used pack type in the haircare sector in 2022, followed by tube and bag/sachet.

Haircare Market Analysis by Pack Materials, 2022 (%)

Haircare Market Analysis by Pack Materials, 2022 (%)

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Haircare Market – Competitive Landscape

Some of the leading Haircare market players are Procter & Gamble, L’Oréal, Unilever, Henkel, and Wella International Operations Switzerland. In 2022, Procter & Gamble accounted for the highest haircare market share with some of the most prominent brands including L’Oréal, Unilever, Henkel among others.

Haircare Market Analysis by Leading Players, 2022 (%)

Haircare Market Analysis by Leading Players, 2022 (%)

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Key Highlights

With growing concerns around hair health among consumers, there has been an increase in demand for natural and plant-based ingredients in haircare products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating haircare products using naturally sourced and safe ingredients. The haircare industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with formation about their market share and growth rates.

Procter & Gamble
L’Oréal
Unilever
Henkel
Wella International Operations Switzerland
Kao Corp
Dabur India
Revlon Consumer Products

Table of Contents

Executive Summary

Part 1: Sector Overview

Current Scenario and Future Outlook

Global Haircare Sector Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Regional Haircare Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Key Challenges in the Global Haircare Sector

Part 2: Shift in Health & Beauty Value Share Patterns

Change in Consumption Levels in the Overall Health & Beauty Industry, 2022–27

Reasons for Shift in Consumption Patterns

Part 3: Identifying High-Potential Countries

Analysis of 10 Countries on the Basis of Risk–Reward Analysis (Market Assessment, Economic Development,

Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

Part 4: Country Deep-Dive Analysis

High-Potential Country Analysis

Future Outlook

Part 5: Competitive Landscape

Leading Companies by Value – Global

Company and Brand Share Analysis – Global

Company and Brand Share Analysis – by Region

Part 6: Competitive Landscape – Market Analysis

Part 7: Market Share of Private Labels

Private Label Share Analysis by Region

Private Label Share Analysis by Category

Part 8: Leading Distribution Channels by Sector

Share of Key Distribution Channels – Global and Regional Levels

Part 9: Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 10: Select Industry Metrics

Global Patent Filings

Global Job Analytics

Global Deals

Appendix

Definitions

About GlobalData

Table

Key categories by value and volume, 2022 vs 2027 – Global

Key categories by value and volume, 2022 vs 2027 – Asia-Pacific

Key categories by value and volume, 2022 vs 2027 – Middle East and Africa

Key categories by value and volume, 2022 vs 2027 – Americas

Key categories by value and volume, 2022 vs 2027 – Western Europe

Key categories by value and volume, 2022 vs 2027 – Eastern Europe

Vietnam: Category share

Indonesia: Category share

Indonesia: Consumption by gender

Indonesia: Consumption by age group

Indonesia: Consumption by education

Indonesia: Consumption by degree of urbanization

Indonesia: Volume share analysis of top 10 cities (%), 2017–22

Chile: Category share

Chile: Consumption by gender

Chile: Consumption by age group

Chile: Consumption by education

Chile: Consumption by degree of urbanization

Chile: Volume share analysis of top three cities (%), 2017–22

The US: Category share

The US: Consumption by gender

The US: Consumption by age group

The US: Consumption by education

The US: Consumption by degree of urbanization

The US: Volume share analysis of top 10 cities (%), 2017–22

Germany: Category share

Germany: Consumption by gender

Germany: Consumption by age group

Germany: Consumption by education

Germany: Consumption by degree of urbanization

Germany: Volume share analysis of top 10 cities (%), 2017–22

The UK: Category share

The UK: Consumption by gender

The UK: Consumption by age group

The UK: Consumption by education

The UK: Consumption by degree of urbanization

The UK: Volume share analysis of top 10 cities (%), 2017–22

Denmark: Category share

Denmark: Consumption by gender

Denmark: Consumption by age group

Denmark: Consumption by education

Denmark: Consumption by degree of urbanization

Denmark: Volume share analysis of top four cities (%), 2017–22

Czech Republic: Category share

Czech Republic: Consumption by gender

Czech Republic: Consumption by age group

Czech Republic: Consumption by education

Czech Republic: Consumption by degree of urbanization

Czech Republic: Volume share analysis of top four cities (%), 2017–22

Romania: Category share

Romania: Consumption by gender

Romania: Consumption by age group

Romania: Consumption by education

Romania: Consumption by degree of urbanization

Romania: Volume share analysis of top eight cities (%), 2017–22

Saudi Arabia: Category share

Saudi Arabia: Consumption by gender

Saudi Arabia: Consumption by age group

Saudi Arabia: Consumption by education

Saudi Arabia: Consumption by degree of urbanization

Leading companies in the global haircare sector (% share by value), 2022

Key pack material volume share (%), 2022

Annual volume growth by pack material (%), 2017–27

Key pack type volume share (%), 2022

Annual volume growth by pack type (%), 2017–27

Key closure type volume share (%), 2022

Annual volume growth by closure type (%), 2017–27

Key primary outer type volume share (%), 2022

Annual volume growth by primary outer type (%), 2017–27

Global health & beauty industry patent filings, 2022

Health & beauty industry patent filings by leading companies, 2022

Total health & beauty industry patent filings for key markets, 2022

Total job postings in health & beauty industry by company, 2022

Job postings in health & beauty industry by theme, 2022

Deals in health & beauty industry by geography, 2022

Figures

Change in consumption value levels in overall health & beauty industry, 2022–27

Change in consumption levels in overall health & beauty industry – Asia-Pacific, 2017–27

Change in consumption levels in overall health & beauty industry – Middle East and Africa, 2017–27

Change in consumption levels in overall health & beauty industry – Americas, 2017–27

Change in consumption levels in overall health & beauty industry – Western Europe, 2017–27

Change in consumption levels in overall health & beauty industry – Eastern Europe, 2017–27

Identifying high-potential countries, risk–reward analysis – Asia-Pacific

Identifying high-potential countries, risk–reward analysis – Middle East and Africa

Identifying high-potential countries, risk–reward analysis – Americas

Identifying high-potential countries, risk–reward analysis – Western Europe

Identifying high-potential countries, risk–reward analysis – Eastern Europe

Indonesia: Volume share analysis of top 10 cities by category (%), 2022

Chile: Volume share analysis of top three cities by category (%), 2022

The US: Volume share analysis of top 10 cities by category (%), 2022

Germany: Volume share analysis of top 10 cities by category (%), 2022

The UK: Volume share analysis of top 10 cities by category (%), 2022

Denmark: Volume share analysis of top four cities by category (%), 2022

Czech Republic: Volume share analysis of top four cities by category (%), 2022

Romania: Volume share analysis of top four cities by category (%), 2022

Top five companies’ shares by brand (in value terms) in global haircare sector, 2022

Top five companies’ shares by brand (in value terms) in Asia-Pacific haircare sector, 2022

Top five companies’ shares by brand (in value terms) in Middle East and Africa haircare sector, 2022

Top five companies’ shares by brand (in value terms) in Americas haircare sector, 2022

Top five companies’ shares by brand (in value terms) in Western European haircare sector, 2022

Top five companies’ shares by brand (in value terms) in Eastern European haircare sector, 2022

Key brands – conditioner, 2022

Key brands – hair colorants, 2022

Key brands – hair loss treatments, 2022

Key brands – perms & relaxers, 2022

Key brands – shampoo, 2022

Key brands – styling agents, 2022

Private label value and share by region, 2017–22

Private label value sales ($ million) and share (%) by category, 2022

Leading distribution channels by region (% share by value), 2022

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