Haircare Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Haircare Market Growth Analysis Overview
The haircare market size was valued at $79.6 billion in 2022 and is projected to record a value CAGR of more than 4% over 2022–27. Due to the rise of health concerns globally, consumers’ risk-averse behaviour is driving demand for haircare products with natural and organic ingredients. Additionally, the increasing affinity for free-from claims, such as paraben-free, silicone-free, sulfate-free, and chemical-free is stimulating the market growth.
Haircare Market Outlook 2022-2027 (USD Billion)
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The haircare market research report provides an overview of the current haircare sector and its outlook in terms of ingredients, product claims, labelling, distribution, and packaging. The analysis also covers a regional overview of haircare across five regions including Asia-Pacific, the Americas, Western Europe, Eastern Europe, and Middle East and Africa highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. The report assesses high-potential countries in each region and provides country-wise deep dive insights. Furthermore, the report covers business-related information on some of the leading brands, key distribution channels, and packaging material insights.
Market Size (2022) | $79.6 billion |
CAGR (2022-2027) | >4% |
Key Categories | · Shampoo
· Conditioners · Hair Colorants · Styling Agents · Salon Haircare · Perms & Relaxers · Others |
Key Regions | · Western Europe
· Eastern Europe · The Americas · Asia-Pacific · Middle East and Africa |
High-Potential Countries | · Vietnam
· Indonesia · Chile · The US · Germany · The UK · Others |
Key Distribution Channels | · Hypermarkets & Supermarkets
· Convenience Stores · Parapharmacies/drugstores · Health & Beauty Stores · Others |
Key Pack Material | · Rigid Plastics
· Flexible Packaging · Rigid Metal · Glass · Paper & board |
Key Pack Type | · Bottle
· Tube · Bag/sachet · Aerosol · Tub · Others |
Key Leading Players | · Procter & Gamble
· L’Oréal · Unilever · Henkel · Wella International Operations Switzerland |
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Haircare Market Segmentation by Categories
The haircare market is categorised into shampoo, conditioner, hair colorants, styling agents, salon haircare, perms & relaxers, and others. In 2022, the shampoo category dominated the haircare market followed by conditioner. Growing pollution and consumers’ busy lifestyles are leading to increased scalp problems, which increases the demand for haircare products such as medicated shampoos thereby, driving the sector growth.
Haircare Market Analysis by Categories, 2022 (%)
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Haircare Market Segmentation by Regions
The key regions in the haircare market are Asia-Pacific, the Middle East and Africa, Americas, Western Europe, and Eastern Europe. In 2022, the Asia-Pacific led the haircare market followed by the Americas.
Rapid urbanization, changing lifestyles, and increased participation of women in the workforce are the primary factors enabling the growth of the haircare sector in the Asia-Pacific region. Meanwhile, the increasing urban population is also stimulating sales of haircare products through ecommerce channels and direct-to-consumer platforms.
Haircare Market Analysis by Region, 2022 (%)
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Haircare Market – High Potential Countries
The key high-potential countries identified in the Haircare market are Vietnam, Indonesia, Chile, the US, Germany, the UK, Denmark, Czech Republic, Romania, and Saudi Arabia.
Haircare Market Segmentation by Distribution Channels
The key distribution channels in the haircare market are hypermarkets & supermarkets, convenience stores, parapharmacies/drugstores, health & beauty stores, and others. In 20 followed by convenience stores and parapharmacies/drugstores22, hypermarkets & supermarkets was the leading distribution channel for haircare products globally.
Haircare Market Analysis by Distribution Channel, 2022 (%)
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Haircare Market Segmentation by Pack Materials
The key pack materials in the haircare market are rigid Plastics, flexible Packaging, rigid Metal, glass, and paper & board. In 2022, rigid plastics emerged as the mostly used pack material in the haircare market, followed by flexible packaging. Bottle was the most widely used pack type in the haircare sector in 2022, followed by tube and bag/sachet.
Haircare Market Analysis by Pack Materials, 2022 (%)
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Haircare Market – Competitive Landscape
Some of the leading Haircare market players are Procter & Gamble, L’Oréal, Unilever, Henkel, and Wella International Operations Switzerland. In 2022, Procter & Gamble accounted for the highest haircare market share with some of the most prominent brands including L’Oréal, Unilever, Henkel among others.
Haircare Market Analysis by Leading Players, 2022 (%)
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Key Highlights
With growing concerns around hair health among consumers, there has been an increase in demand for natural and plant-based ingredients in haircare products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating haircare products using naturally sourced and safe ingredients. The haircare industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.
Reasons to Buy
- Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with formation about their market share and growth rates.
L’Oréal
Unilever
Henkel
Wella International Operations Switzerland
Kao Corp
Dabur India
Revlon Consumer Products
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Frequently asked questions
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What was the haircare market size in 2022?
The haircare market size was valued at $79.6 billion in 2022.
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What will be the haircare market CAGR during 2022-2027?
The haircare market will grow at a CAGR of more than 4% during 2022-2027.
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Which was the leading category in the haircare market?
Shampoo was the leading category in the haircare market in 2022.
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Which distribution channel dominated the haircare market?
Hypermarkets & supermarkets was the largest distribution channel in the haircare market in 2022.
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Who are the leading haircare market players?
Procter & Gamble, L’Oréal, Unilever, Henkel, and Wella International Operations Switzerland are the leading players in the haircare market.
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