Opportunities in the Eastern Europe Hot Drinks Sector

The global hot drinks sector was valued at US$218,661.2 million in 2020. Over the forecast period, the global hot drinks sector is expected to grow at a CAGR of 5.82% to reach US$290,191.9 million by 2025. Eastern Europe was the smallest market in the global hot drinks sector with value sales of US$19,601.4 million, accounting for a share of 9% in 2020. The region was also the smallest market in terms of volume with 1,249.3 million kg during the same year. Based on the relative performance of countries on multiple metrics, Poland, Slovenia, Bulgaria, and Romania were shortlisted as high-potential countries primarily due to their large market sizes, projected increases in value growth rates, and per capita value growth levels. The top five companies in the Eastern Europe hot drinks sector accounted for a value share of 44.8% in 2020, of which Nestlé held a share of 12.2%, with presence in the hot coffee and other hot drinks categories. It was followed by Orimi Trade (12%), Jacobs Douwe Egberts (10.1%), Unilever (6.6%), and Tchibo GmbH (3.9%). Private labels held a 4.9% value share of overall sales in 2020. Hypermarkets & supermarkets led the distribution of hot drinks Eastern Europe, with a value share of 45.5% in 2020. Flexible packaging was the most widely used pack material, accounting for 50.9% share in 2020.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe hot drinks sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe hot drinks sector, analyzing data from 20 countries in the region. It includes analysis on the following –

– Market Environment: Includes sector size, market size, and growth analysis by category.

– High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various hot drinks by category across high-potential countries in the Eastern Europe region. It also provides Risk-Reward analysis of four countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

– Country Deep Dive: Provides the overview and key trends across high-potential countries.

– Success Stories: Provides some of the most compelling hot drinks manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.

– Competitive Environment: Provides an overview of leading companies in the Eastern Europe region, besides analyzing the growth of private label in the region.

– Distribution Analysis: Provides analysis on the leading distribution channels in the Eastern Europe hot drinks sector in 2020. It covers distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, on-trade, and others, which includes department stores, “dollar stores”, variety stores & general merchandise retailers, and cash & carries & warehouse clubs.

– Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2020-2025) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of hot drinks.

– Challenges and Future Outlook: Provides the challenges and future outlook pertaining to the Eastern Europe hot drinks sector.

Reasons to buy

– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

– To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Companies mentioned

Nestlé

Orimi Trade

Jacobs Douwe Egberts

Unilever

Tchibo GmbH

Ahmad Tea

May Company

Strauss Group Ltd.

Luigi Lavazza S.p.A.

Cay Isletmeleri Genel Mudurlugu

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – Eastern Europe Compared to Other Regions

Value and Volume Growth Analysis by Region

Eastern Europe Market Growth Analysis by Country

Eastern Europe Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying High-Potential Countries

Top Four High-Potential Countries in Eastern Europe

Overview of High-Potential Countries in Eastern Europe

Growth Contribution Analysis by Country (1/2)

Growth Contribution Analysis by Country (2/2)

Value Share Analysis of the Hot Drinks Sector Compared to Iced/RTD Tea and Coffee Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Overview of the Polish Hot Drinks Sector

Key Trends in the Polish Hot Drinks Sector

Overview of the Slovenian Hot Drinks Sector

Key Trends in the Slovenian Hot Drinks Sector

Overview of the Bulgarian Hot Drinks Sector

Key Trends in the Bulgarian Hot Drinks Sector

Overview of the Romanian Hot Drinks Sector

Key Trends in the Romanian Hot Drinks Sector

Part 4: Success Stories

About Case Studies

Case Study: Beauty Tastea by Tastea Heaven

Case Study: Classic Green Tea Premium by Turshu`s

Case Study: Dark Hot Chocolate Chocozu 63% by Amazing Cacao

Part 5: Competitive Environment

Leading Companies Share in the Eastern Europe Hot Drinks Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Eastern Europe Hot Drinks Sector

Leading Brands in the Eastern Europe Hot Drinks Sector

Private Label Penetration in the Eastern Europe Hot Drinks Sector

Part 6: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 7: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook

Key Challenges in the Eastern Europe Hot Drinks Sector

Future Outlook of the Eastern Europe Hot Drinks Sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2020-2025

Overview of High-Potential Countries in Eastern Europe

Value Share Analysis of the Hot Drinks Sector Compared to Iced/RTD Tea and Coffee Sectors

Change in Consumption of Category Within Hot Drinks (Value Terms), by Country, 2020-2025

Top Five Companies Share by Brand (In Value Terms) in the Eastern Europe Hot Drinks Sector, 2020

Private Label Penetration (in Value Terms) in the Hot Drinks Sector, 2020

Leading Distribution Channels in Eastern Europe by Country, 2020

Leading Distribution Channels in Eastern Europe by Category, 2020

List of Figures

List of Figures

Annual Value Growth Analysis by Region, 2020-2025

Annual Volume Growth Analysis by Region, 2020-2025

Category Volume Growth Analysis of Countries Compared to Regional Average Growth

Country Value Size and CAGR Analysis Grid Based on Regional Average

Value and Volume Growth Analysis by Category in Eastern Europe, 2020-2025

Country-Level Contribution to the Growth of Hot Coffee in Eastern Europe, 2020-2025

Country-Level Contribution to the Growth of Hot Tea in Eastern Europe, 2020-2025

Country-Level Contribution to the Growth of Other Hot Drinks in Eastern Europe, 2020-2025

Per Capita Consumption by Category in Eastern Europe by Country, 2020

Per Capita Expenditure by Category in Eastern Europe by Country, 2020

Poland: Category Share

Slovenia: Category Share

Bulgaria: Category Share

Romania: Category Share

Leading Companies in the Eastern Europe Hot Drinks Sector by Value Sales (% Share), 2020

Leading Companies in the Eastern Europe Hot Drinks Sector by Value Sales (US$ Million), 2020

Leading Brands (Including Private Label) in the Eastern Europe Hot Drinks Sector by Value Sales (US$ Million), 2020

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Outers

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