Opportunities in the Asia-Pacific Haircare Sector

Asia-Pacific was the second-largest market in the global haircare sector with value sales of US$30,315.5 million in 2020. Asia-Pacific was the largest market in terms of volume during the same year. Shampoo was the largest category in value terms in 2020, followed by the conditioner and hair colorants categories. Hypermarkets & supermarkets was the largest distribution channel in the Asia Pacific haircare sector. Flexible packaging was the most commonly used pack material in the Asia Pacific haircare sector, while bottle was the most popular pack type in 2020. Procter & Gamble, Unilever and Kao Corporation are the leading players in the sector.

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific haircare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Asia-Pacific haircare sector, analyzing data from 26 countries in the region. It includes analysis on the following –

– Market Environment: Includes sector size, market size, and growth analysis by category.

– High-potential Countries’ Analysis: Indicates changing share of value consumption in the various haircare by category across high-potential countries in Asia-Pacific region. It also provides Risk-Reward analysis of four countries across Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

– Country Deep Dive: Provides the overview and key trends across high potential countries.

– Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in Asia-Pacific region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.

– Competitive Environment: Provides an overview of leading companies in Asia-Pacific region, besides analyzing the growth of private label in the region.

– Distribution Analysis: Provides analysis on the leading distribution channels in Asia-Pacific haircare sector in 2020. It covers distribution channels: hypermarkets & supermarkets, convenience stores, e-retailers, parapharmacies/drugstores, health & beauty stores and others, which includes department stores, chemists/pharmacies, direct sellers, “dollar stores”, variety stores & general merchandise retailers, and cash & carries & warehouse clubs.

– Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2020-2025) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare.

– Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Asia-Pacific haircare sector.

Reasons to buy

– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

– To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Companies mentioned

Procter & Gamble

Unilever

Kao Corporation

L'Oréal S.A.

Beiersdorf Ag

Henkel AG & Co. KGaA

Coty Inc.

Marico Ltd.

Shiseido Company Limited

Hoyu Co. Ltd.

Table of Contents

Table of Contents

Executive summary

Part 1: Market Environment

Market size analysis – Asia-Pacific compared to other regions

Value and volume growth analysis by region

Asia-Pacific market growth analysis by country

Asia-Pacific market growth analysis by category

Part 2: High-Potential Countries’ Analysis

Methodology- Identifying high potential countries

Top four high-potential countries in Asia-Pacific

Overview of high-potential countries in Asia-Pacific

Growth contribution analysis by country (1/4)

Growth contribution analysis by country (2/4)

Growth contribution analysis by country (3/4)

Growth contribution analysis by country (4/4)

Value share of haircare sector as a proportion of overall alcohol by country, 2020

Change in consumption levels by country and category

Per capita consumption analysis

Per capita expenditure analysis

Part 3: Country Deep Dive

Overview of the Australian haircare sector

Key trends in the Australian haircare sector

Overview of the Malaysian haircare sector

Key trends in the Malaysian haircare sector

Overview of the Vietnamese haircare sector

Key trends in the Vietnamese haircare sector

Overview of the Thai haircare sector

Key trends in the Thai haircare sector

Part 4: Success Stories

About case studies

Case Study: Amino Supreme Shampoo (Velvet Mellow)

Case Study: Lavender Hinoki Hair Mask

Case Study: PURE Styling Cream

Part 5: Competitive Environment

Leading companies share in the Asia-Pacific haircare sector

Brand share analysis of top five companies

Leading Companies in the Asia-Pacific haircare sector

Leading Brands in the Asia-Pacific haircare sector

Private label penetration in the Asia-Pacific haircare sector

Part 6: Distribution Analysis

Leading distribution channels by country

Leading distribution channels by category

Part 7: Packaging Analysis

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

Part 8: Challenges and Future Outlook

Key challenges in the Asia-Pacific haircare sector

Future outlook of the Asia-Pacific haircare sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2020-2025

Overview of high-potential countries in Asia-Pacific

Value share of haircare sector as a proportion of overall alcohol by country, 2020

Change in consumption of category within haircare (value terms), by country, 2020-2025

Top 5 companies share by brand (in value terms) in Asia-Pacific haircare sector, 2020

Private Label penetration (in value terms) in haircare sector, 2020

Leading Distribution Channels in Asia-Pacific by Country, 2020

Leading Distribution Channels in Asia-Pacific by Category, 2020

List of Figures

List of Figures

Annual value growth analysis by region, 2020-2025

Annual volume growth analysis by region, 2020-2025

Category volume growth analysis of countries compared to regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Asia-Pacific, 2020-2025

Country level contribution to the growth of conditioner in Asia-Pacific, 2020-2025

Country level contribution to the growth of hair colorants in Asia-Pacific, 2020-2025

Country level contribution to the growth of hair loss treatments in Asia-Pacific, 2020-2025

Country level contribution to the growth of perms & relaxers in Asia-Pacific, 2020-2025

Country level contribution to the growth of salon hair care in Asia-Pacific, 2020-2025

Country level contribution to the growth of shampoo in Asia-Pacific, 2020-2025

Country level contribution to the growth of styling agents in Asia-Pacific, 2020-2025

Per Capita Consumption by category in Asia-Pacific by Country, 2020

Per Capita Expenditure by category in Asia-Pacific by Country, 2020

Australia: category share

Malaysia: category share

Vietnam: category share

Thailand: category share

Leading companies in Asia-Pacific haircare sector by value sales (% share), 2020

Leading companies in Asia-Pacific haircare sector by value sales (US$ million), 2020

Leading Brands (including Private label) in Asia-Pacific haircare sector by value sales (US$ million), 2020

Growth analysis by key pack material and pack type

Growth analysis by closure type and outers

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