Opportunities in the Eastern Europe Haircare Sector

The global haircare sector was valued at US$92,210.4 million in 2020. Over the forecast period, the global haircare sector is expected to grow at a CAGR of 0.23% to reach US$93,265.7 million by 2025. Eastern Europe accounted for a value share of 4.3% in the global haircare sector with value sales of US$3,959.3 million, in 2020. Based on the relative performance of countries on multiple metrics, Poland, Russia, Romania, and Ukraine were shortlisted as high-potential countries, primarily due to the large haircare sector size, projected high-value growth rates, and projected rising per capita value growth levels. The top five companies in the Eastern Europe haircare sector accounted for a volume share of 66.2% in 2020, of which Henkel AG & Co. KGaA held a share of 18.9%, with presence in all categories. It was followed by L'Oréal S.A. (17.5%), Procter & Gamble (14%), Unilever (10.1%), and Coty, Inc. (5.7%). Private labels held a 2.3% volume share of overall sales in 2020. Hypermarkets & supermarkets was the leading distribution channel in the Eastern Europe haircare sector, with a volume share of 23.4% in 2020. Rigid plastics was the most widely used pack material, accounting for 68.7% share in 2020.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe haircare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe haircare sector, analyzing data from 21 countries in the region. It includes analysis on the following –

– Market Environment: Includes sector size, market size, and growth analysis by category.

– High-potential Countries’ Analysis: Indicates changing share of value consumption in the various haircare by category across high-potential countries in Eastern Europe region. It also provides Risk-Reward analysis of four countries across Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

– Country Deep Dive: Provides the overview, demographic analysis, and key trends across high potential countries.

– Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.

– Competitive Environment: Provides an overview of leading companies in Eastern Europe region, besides analyzing the growth of private label in the region.

– Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe haircare sector in 2020. It covers distribution channels: hypermarkets & supermarkets, convenience stores, parapharmacies/drugstores, health & beauty stores, chemists/pharmacies and others, which includes department stores, e-retailers, direct sellers, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers.

– Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2015-2025) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare.

– Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe haircare sector.

Reasons to buy

– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

– To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Companies mentioned

Henkel AG & Co. KGaA

L'Oréal S.A.

Procter & Gamble

Unilever

Coty Inc.

Beiersdorf Ag

Natura &Co

True Nature Group Inc.

Yves Rocher International

Joanna Sp.J.

Table of Contents

Table of Contents

Executive summary

Part 1: Market Environment

Market size analysis – Eastern Europe compared to other regions

Value and volume growth analysis by region

Eastern Europe market growth analysis by country

Eastern Europe market growth analysis by category

Part 2: High-Potential Countries’ Analysis

Methodology- Identifying high potential countries

Top four high-potential countries in Eastern Europe

Overview of high-potential countries in Eastern Europe

Growth contribution analysis by country (1/4)

Growth contribution analysis by country (2/4)

Growth contribution analysis by country (3/4)

Growth contribution analysis by country (4/4)

Change in consumption levels by country and category

Per capita consumption analysis

Per capita expenditure analysis

Part 3: Country Deep Dive

Overview of Poland haircare sector

Key trends in Poland haircare sector

Overview of Russia haircare sector

Key trends in Russia haircare sector

Overview of Romania haircare sector

Key trends in Romania haircare sector

Overview of Ukraine haircare sector

Key trends in Ukraine haircare sector

Part 4: Success Stories

About case studies

Case study: The Notch Single Malt 15 Year

Case Study: Sheringham Distillery – Seaside Gin

Case Study: Roaming Man Tennessee Straight Rye Whiskey

Part 5: Competitive Environment

Leading companies share in the Eastern Europe haircare sector

Brand share analysis of top 5 companies

Leading Companies in the Eastern Europe haircare sector

Leading Brands in the Eastern Europe haircare sector

Private label penetration in the Eastern Europe haircare sector

Part 6: Distribution Analysis

Leading distribution channels by country

Leading distribution channels by category

Part 7: Packaging Analysis

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

Part 8: Challenges and Future Outlook

Key challenges in the Eastern Europe haircare sector

Future outlook of the Eastern Europe haircare sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2020-2025

Overview of high-potential countries in Eastern Europe

Change in consumption of category within haircare (value terms), by country, 2020-2025

Top five companies share by brand (in value terms) in Eastern Europe haircare sector, 2020

Private Label penetration (in value terms) in haircare sector, 2020

Leading Distribution Channels in Eastern Europe by Country, 2020

Leading Distribution Channels in Eastern Europe by Category, 2020

List of Figures

List of Figures

Annual value growth analysis by region, 2020-2025

Annual value growth analysis by region, 2020-2025

Category value growth analysis of countries compared to regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Eastern Europe, 2020-2025

Country level contribution to the growth of conditioner in Eastern Europe, 2020-2025

Country level contribution to the growth of hair colorants in Eastern Europe, 2020-2025

Country level contribution to the growth of hair loss treatments in Eastern Europe, 2020-2025

Country level contribution to the growth of perms & relaxers in Eastern Europe, 2020-2025

Country level contribution to the growth of salon hair care in Eastern Europe, 2020-2025

Country level contribution to the growth of shampoo in Eastern Europe, 2020-2025

Country level contribution to the growth of styling agents in Eastern Europe, 2020-2025

Per Capita Consumption by category in Eastern Europe by Country, 2020

Per Capita Expenditure by category in Eastern Europe by Country, 2020

Poland: category share

Russia: category share

Romania: category share

Ukraine: category share

Leading companies in Eastern Europe haircare sector by value sales (% share), 2020

Leading companies in Eastern Europe haircare sector by value sales (US$ million), 2020

Leading Brands (including Private label) in Eastern Europe haircare sector by value sales (US$ million), 2020

Growth analysis by key pack material and pack type

Growth analysis by closure type and outers

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