Opportunities in the Asia-Pacific Spirits Sector

The global spirits sector was valued at US$824.1 billion in 2019, and is expected to register a CAGR of 1.7% during the forecast period. The Asia Pacific spirits sector registered US$466.3 billion in value sales in 2019 and is expected to grow at a CAGR of 2.3% from 2019 to 2024. Based on the relative performance of countries on multiple metrics, New Zealand, Vietnam, Taiwan, and Hong Kong were shortlisted as high-potential countries, primarily due to their large spirits sector size, projected high-value growth rates, and projected rising per capita value growth levels.

The Asia Pacific spirits sector was highly fragmented, with the top five companies accounting for a volume share of 13.7% in 2019. Diageo plc held a 4.1% share of total volume sales, followed by HITEJINRO CO LTD with 2.6%. Other leading companies were Niu Lan Shan Distillery, Thai Beverage Company, and Beijing Red Star Co Ltd. Private label held a volume share of 7% in 2019. Hypermarkets & supermarkets was the leading distribution channel in the Asia-Pacific spirits sector, with a 41.4% volume share in 2019. Glass was the most used pack material in 2019, accounting for a 97.8% volume share of the Asia Pacific spirits sector in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific spirtis sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the spirits sector in Asia Pacific, analyzing data from 26 countries in the region. It includes analysis on the following –

– Market Environment: Includes sector size, market size, and growth analysis by category.

– High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various spirits by category across high-potential countries in the Asia Pacific region. It also provides Risk-Reward analysis of four countries across Asia Pacific region based on market assessment, economic development, socio-demographics, governance indicators, and technological infrastructure.

– Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.

– Success Stories: Provides some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in the Asia Pacific region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.

– Competitive Environment: Provides an overview of leading companies in the Asia Pacific region, besides analyzing the growth of private label in the region.

– Distribution Analysis: Provides analysis on the leading distribution channels in Asia Pacific’s spirits sector in 2019. It covers distribution channels: hypermarkets & supermarkets, food & drinks specialists, on-trade, convenience stores, department stores, and others, which includes e-retailers, vending machines, cash & carries & warehouse clubs and other retailers.

– Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of spirits products.

– Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Asia Pacific’s spirits sector.

Reasons to buy

– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.

– This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

– To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Companies mentioned

Diageo plc

HITEJINRO CO LTD

Niu Lan Shan Distillery

Thai Beverage Company

Beijing Red Star Co Ltd

Suntory Holdings Ltd

Pernod Ricard SA

Lotte Co. Ltd.

Jiangsu Yanghe Group Co.,Ltd.

Emperador Distillers Inc.

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – Asia Pacific Compared To Other Regions

Value and Volume Growth Analysis by Region

Asia Pacific Market Growth Analysis by Country

Asia Pacific Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying High-Potential Countries

Top Four High-Potential Countries in Asia Pacific

Overview of High-Potential Countries in the Asia Pacific Region

Growth Contribution Analysis by Country (1/5)

Growth Contribution Analysis by Country (2/5)

Growth Contribution Analysis by Country (3/5)

Growth Contribution Analysis by Country (4/5)

Growth Contribution Analysis by Country (5/5)

Value Share Analysis of Spirits Sector Compared to Other Alcoholic Beverages Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Overview of New Zealand Spirits Sector

Demographic Analysis – New Zealand

Market Size Analysis of Top Ten New Zealand Cities

Market Size Analysis of Top Ten New Zealand Cities by Category

Top Ten New Zealand Cities’ Contribution to Volume Growth

Key Trends in the New Zealand Spirits Sector

Overview of the Vietnamese Spirits Sector

Key Trends in the Vietnamese Spirits Sector

Overview of the Taiwanese Spirits Sector

Key Trends in the Taiwanese Spirits Sector

Overview of the Hong Kong Spirits Sector

Demographic Analysis – Hong Kong

Key Trends in the Hong Kong Spirits Sector

Part 4: Success Stories

About Case Studies

Case Study: Apple Brandy

Case Study: Johnnie Walker

Case Study: Archie Rose

Part 5: Competitive Environment

Leading Companies’ Share in the Asia Pacific Spirits Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Asia Pacific Spirits Sector

Leading Brands in the Asia Pacific Spirits Sector

Private Label Penetration in the Asia Pacific Spirits Sector

Part 6: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 8: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 9: Challenges and Future Outlook

Key Challenges in the Asia Pacific Spirits Sector

Future Outlook of the Asia Pacific Spirits Sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2019-2024

Overview of High-Potential Countries in the Asia Pacific Region

Value Share Analysis of Spirits Compared to Other Alcoholic Beverages Sectors

Change in Consumption of Category Within Spirits Terms, by Country, 2019-2024

New Zealand: Market Size Analysis of Top 10 Cities by Category

Top Five Companies’ Share by Brand (In Volume Terms) in the Asia Pacific Spirits Sector, 2019

Private Label Penetration (in Volume Terms) in the Spirits Sector, 2019

Leading Distribution Channels in Asia Pacific by Country, 2019

Leading Distribution Channels in Asia Pacific by Category, 2019

List of Figures

List of Figures

Annual Value Growth Analysis by Region, 2019-2024

Annual Volume Growth Analysis by Region, 2019-2024

Category Volume Growth Analysis of Countries Compared to Regional Average Growth

Country Value Size and CAGR Analysis Grid Based on Regional Average

Value and Volume Growth Analysis by Category in Asia Pacific, 2019-2024

Country-Level Contribution to the Growth of Brandy in Asia Pacific, 2019-2024

Country-Level Contribution to the Growth of Gin & Genever in Asia Pacific, 2019-2024

Country-Level Contribution to the Growth of Liqueurs in Asia Pacific, 2019-2024

Country-Level Contribution to the Growth of Rum in Asia Pacific, 2019-2024

Country-Level Contribution to the Growth of Tequila & Mezcal in Asia Pacific, 2019-2024

Country-Level Contribution to the Growth of Vodka in Asia Pacific, 2019-2024

Country-Level Contribution to the Growth of Whiskey in Asia Pacific, 2019-2024

Country-Level Contribution to the Growth of Flavored Alcoholic Beverages in Asia Pacific, 2019-2024

Country-Level Contribution to the Growth of Specialty Spirits in Asia Pacific, 2019-2024

Country-Level Contribution to the Growth of Non-Alcoholic Spirits Drinks in Asia Pacific, 2019-2024

Per Capita Consumption by Category in Asia Pacific by Country, 2019

Per Capita Expenditure by Category in Asia Pacific by Country, 2019

New Zealand: Category Share

Demographic Analysis – New Zealand

Market Size Analysis of Top 10 Czech Cities

Top 10 Czech Cities’ Contribution to Volume Growth

Vietnam: Category Share

Taiwan: Category Share

Hong Kong: Category Share

Demographic Analysis – Hong Kong

Leading Companies in Asia Pacific Spirits Sector by Volume Sales (% Share), 2019

Leading Brands (Including Private Label) in Asia Pacific Spirits Sector by Volume Sales (Million Liters), 2019

Key Pack Material Volume Share (%), 2019

Annual Volume Growth by Pack Material (%), 2014-2024

Key Pack Type Volume Share (%), 2019

Annual Volume Growth by Pack Type (%), 2014-2024

Key Closure Type Volume Share (%), 2019

Annual Volume Growth by Closure Type (%), 2014-2024

Key Primary Outer Volume Share (%), 2019

Annual Volume Growth by Primary Outer (%), 2014-2024

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