Opportunities in the Eastern Europe Spirits Sector

Eastern Europe had a value share of 12.2% in the global spirits sector in 2018, representing the third-largest regional market. The region is expected to register a decline in value at a CAGR of 5.2% over the forecast period (2018-2023). In terms of volume, the Eastern Europe market was estimated at 2,497.4 million liters in 2018 and is forecast to record the lowest negative CAGR of 3.8% among all regions during 2018-2023. The region held the highest per capita expenditure of US$323.2 and the second highest PCC of 8.1 in 2018. Status Group, Russian Standard Corporation, Stock Spirits Group PLC, Diageo plc., and Pernod Ricard SA were the leading players of the market and accounted for 15.4% of overall volume sales in the sector in 2018. On-trade was the leading distribution channel in Eastern Europe spirits sector with a volume share of 30.4% in 2018, followed by hypermarkets & supermarkets and food & drinks specialists with 24.8% and 17.8% volume share respectively. Glass was the most commonly used pack material in Eastern Europe spirits sector, accounting for a 97.4% share in the same year.

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe spirits sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe spirits sector, analyzing data from 12 countries in the region. It includes analysis on the following –

– Sector overview: Includes sector size, market size, and growth analysis by categories.

– Change in consumption: Provides a shift in the consumption of spirits by markets across different countries in Eastern Europe region.

– High potential countries: Provides risk-reward analysis of four countries in Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

– Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends, supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.

– Company Analysis: Provides an overview of leading companies in Eastern Europe region, besides analyzing the growth of private label in the region.

– Key distribution channels: Provides analysis on the leading distribution channels in the spirits sector in 2018. It covers six distribution channels – hypermarkets & supermarkets, food & drinks specialists, convenience stores, e-retailers, on trade and others, which includes cash & carries and warehouse clubs, and others.

– Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of spirits.

Reasons to buy

– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.

– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.

– To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Companies mentioned

Status Group

Russian Standard Corporation

Stock Spirits Group PLC

Diageo plc

Pernod Ricard SA

Global spirits

Jsc synergy

Bayadera Group

Allied Brands SRL

Alcohol Siberian Group Ltd.

Table of Contents

Table of Contents

1. Executive summary

2. Market size and growth analysis (Region analysis)

Market Size in Context – Eastern Europe compared to other regions

Growth analysis by Region

Growth Analysis by Country

Growth Analysis by Category

3. Identifying high potential countries in Eastern Europe

Identifying high potential countries – Methodology

High potential countries in Eastern Europe

Identifying high potential countries – Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Eastern Europe)

High potential countries in Eastern Europe – Overview

Growth Contribution Analysis by Country

Share of Spirits compared to other Alcoholic Beverages sectors

Change in consumption levels by country and category

Per Capita Consumption and Expenditure analysis

5. Country Profiles (High potential countries in Eastern Europe)

The Czech Republic

Romania

Poland

Hungary

6. Success Stories

7. Company and Brand Analysis

Leading company share analysis in the spirits sector

Company and brand share analysis

Leading players by categories in the spirits sector

Leading brands by categories in the spirits sector

Private label penetration in the spirits sector

8. Key Distribution Channels

Leading Distribution Channels by countries

Leading Distribution Channels by category

9. Key Packaging Formats

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

10. Challenges and Future Outlook

Key Challenges

Future Outlook

11. Appendix

12. Definition

13. About GlobalData

List of Tables

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2018-2023

Identifying high potential countries – Risk, reward and opportunity analysis

High potential countries in Eastern Europe – Overview

Value share of Spirits sector as a proportion of overall alcoholic beverages by country

Change in consumption by market within Spirits (value terms), 2018-2023

The Czech Republic Spirits – Overview, % value share by market, 2018

Romania Spirits – Overview % value share by market, 2018

Poland Spirits – Overview % value share by market, 2018

Hungary Spirits – Overview % value share by market, 2018

Company and brand share analysis

Private label penetration in Eastern Europe spirits sector

Leading distribution channels in Eastern Europe by countries, 2018

Leading distribution channels in Eastern Europe by categories, 2018

List of Figures

List of Figures

Annual value growth analysis by region (2018-2023)

Annual volume growth analysis by region (2018-2023)

Value and volume growth analysis by country (2018-2023)

Value and volume growth analysis by market (2018-2023)

Country level contribution to the growth by Markets in the Eastern Europe region, 2018-2023

Per Capita Consumption in Eastern Europe and high potential countries, 2018

Per Capita Expenditure in Eastern Europe and high potential countries, 2018

The Czech Republic Spirits – Demographic Analysis

Romania Spirits – Demographic Analysis

Poland Spirits – Demographic Analysis

Hungary Spirits – Demographic Analysis

Leading companies in the spirits sector by volume, 2018

Leading companies in the spirits sector by category, 2018

Leading brands in the spirits sector (including private label) by category, 2018

Key pack material volume (units) share, 2018

Unit volume growth by pack material (2013-2023)

Key pack type volume (units) share, 2018

Unit volume growth by pack type (2013-2023)

Key closure type volume (units) share, 2018

Unit volume growth by closure type (2013-2023)

Key primary outer volume (units) share, 2018

Unit volume growth by primary outer type (2013-2023)

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