Top Growth Opportunities: Dairy & Soy in Japan

Top Growth Opportunities for Dairy & Soy in Japan provides recommended actions and detailed analysis of how to target the best growth opportunities for Dairy & Soy producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Dairy & Soy markets in Japan through GlobalData’s detailed and robust data, expert insight, and case studies.

This report use a risk versus reward opportunity model to identify the best growth markets for Dairy & Soy producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Among the top 10 high-potential countries, the Japanese Dairy & Soy sector ranked sixth on the GlobalData Opportunity Score and was valued at US$18,731.3 million in 2018. With a laggard economic performance in recent decades, Japanese GDP only grew by 0.8% in 2018, Nevertheless, the Japanese Dairy & Soy market is poised to record a CAGR of 6.2% from 2018-2023. This can be attributed to the Japanese penchant for dairy products, but also to the new developments in the market. These developments include increased application for soy but also other plant-based dairy products.

Get access to –

– Key consumer demographic groups driving consumption within the Japanese market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why

– A study of market value and volumes over 2013-2018 for the Japanese, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period

– White space analysis, to pinpoint attractive spaces in the market and the key actions to take

– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

– Examples of international and regional product innovation targeting key consumer needs


– The Japanese economy has endured decades of stuttering since its flatlining in the 90's. Moreover, with its population on the decline, from a macroeconomic perspective, Japan lacks opportunity for growth across much of its economy.

– The Japanese Dairy & Soy sector will register strong value growth of 6.2% CAGR 2018-2023, significantly higher than the 1.3% volume growth forecasted for the same period

– Hypermarkets & Supermarkets accounted for the largest channel in the Japanese Dairy & Soy sector, whilst simultaneously recording the fastest growth compared to all other channels

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Japanese Dairy & Soy consumers.

– This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector.

– Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies mentioned


Japan Consumers Cooperative Union




Don Quitoje

Meiji Holdings

Morinaga Milk

Megmilk Snow Brand



Table of Contents

Table of Contents

1. Introducing a top growth market for Dairy & Soy Food

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData’s strategic issues map

Predicted future issues for the global sector

Strategic issues map – pitfalls and opportunities

Reward and risk assessment

Opportunity score – overview

Consumer Dairy & Soy Food spending trends – peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight – identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis – key drivers of change

3. Retail and distribution insight – key channels and retailers driving growth

Dairy & Soy Food retail channel share

Key retail channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight – the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Leading trademark owner’s share

International and domestic brand analysis

Company and brand strength

5. Consumer insight – who, what, when, where, and why

Strategic issues map

Key consumer driver implications

Key consumers trends

Consumer groups

Key Health & Wellness trends

How Health & Wellness benefits will contribute to growth

Penetration of Health & Wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key product insights

Trends and strategic issues – other notable product trends

Key product innovation case studies

Key packaging insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities – space to move into

Growth segments to target

Segment opportunities

Consumer spaces to target

Pricing strategies

List of Tables

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value of the Japanese Dairy & Soy Food sector, 2013-2023

Key performance metrics, 2013-2018

Key performance metrics, 2018-2023

Winners and losers by category, value, 2018-2023

Winners and losers by category, volume, 2018-2023

Number of outlets in Japan, 2017

Private label growth compared to brands by category (in value terms), 2013-2018

Top international Dairy & Soy Food trademark owners

Top domestic Dairy & Soy Food trademark owners

2016 consumption volume shares by consumer group

Key consumption motivators by category, 2018

Key consumption motivators by category, 2018 (continued)

2016 consumption volume shares by consumer group

Monthly average unit price point, (J¥)

List of Figures

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData’s strategic issues map

Average consumer spend over time – comparing Japan to its competitors

Market value (US$ million) of the Japanese Dairy & Soy Food sector, 2013-2023

Value growth by category, 2013-2018 and 2018-2023

Value market growth by category, 2013-2023

Winners and losers by category, value, 2018-2023

Volume growth by category, 2013-2023

Winners and losers by category, volume, 2018-2023

Value and volume growth by category, 2013-2023

Dairy & Soy Food category fragmentation, 2018

Private label penetration, 2018

Cumulative value share by trademark owner, 2018

Contribution to value change by Health & Wellness claim

Top Health & Wellness positioning in 2018 by value (million US$)

Pack material dynamics, million pack units

Closure material dynamics, million pack units

2018-2023 CAGR for the top five categories by value share

Yogurt volume consumed by females (million kg), 2011-2016

Dairy & Soy Food volume consumed by 55+ year olds (million kg), 2011-2016


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