Cigarettes in Kenya, 2019

Cigarettes in Kenya 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in Kenyan tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.

The Kenyan market for tobacco products is increasing with volumes at 9,000 million pieces in 2018, which is 5% more than their level in the previous year.

Cigarette consumption per capita is increasing slowly.


– Kenyan market has seen mixed performance over the years due to political and economic reasons

– The cigarette market is dominated by thre main brands

– Per capit consumption is increasing slowly

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.

– The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies mentioned




Table of Contents

Table of Contents

Table of Contents

List of Tables

List of Figures

1. Overview

2. Market Size

3. Market Structure

4. Manufacturers & Brands

5. Taxation & Retail Prices

5.1. Taxation

5.2. Retail Prices

6. The Smoking Population

7. Production & Trade

7.1. Production

7.2. Imports

7.3. Exports

8. Operating constraints

8.1. Advertising Restrictions

8.2. Health Warnings

8.3. Other Restrictions

9. Company Profiles

10. Prospects & Forecasts

11. Appendix

11.1. What is this Report About?

11.2. Time Frame

11.3. Product Category Coverage

11.4. Methodology

11.5. About GlobalData

11.6. Disclaimer

11.7. Contact Us

List of Tables

List of Tables

Table 1: Cigarette Consumption, 1990–2018

Table 2: Per Capita Consumption, 1990–2018

Table 3: Market Breakdown by Blend, 2000–2005 & 2010, Percentage Share (%)

Table 4: Manufacturer Sales & Shares, 2000–2018, Million Pieces

Table 5: Manufacturer Sales & Shares, 2000–2018, Percentage Share (%)

Table 6: Sportsman: Market Share, 2008–2012

Table 7: Old Excise Duties, 2007–2010

Table 8: BAT Kenya: Retail Prices, 2010–2014

Table 9: Smoking Population, 1990–2018

Table 10: Cigarette Smoking Prevalence, Overall & Tobacco Use by Gender, (GATS 2014), Percentage Share (%)

Table 11: Current Tobacco use by Age and Gender, (GATS 2014), Percentage Share (%)

Table 12: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%)

Table 13: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%), Continued

Table 14: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009

Table 15: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009, Continued

Table 16: Cigarette Production, 1990–2017

Table 17: Cigarette Imports, 1990–2018

Table 18: Imports by Country of Origin, Million Pieces, 2008–2018

Table 19: Cigarette Exports, 1990–2018

Table 20: Exports by Country of Destination, Million Pieces, 2012–2018

Table 21: Company profile: British American Tobacco Kenya Ltd

Table 22: Company profile: Mastermind Tobacco Kenya Ltd

Table 23: Consumption Forecasts to 2028

List of Figures

List of Figures

Figure 1: Methodology

Figure 2: GlobalData at a Glance


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