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Gig Economy in Consumer – Thematic Research

The gig economy has affected many workers, particularly during the COVID-19 pandemic. Companies have had to adapt to meet new customer behaviors and disruptions to consumption occasions. FMCG companies and retailers can consider freelance workers as an innovation opportunity to overcome challenges of the growing on-demand economy.


The gig economy is a new way of working that has accelerated due to digitalization and the pandemic

Q-commerce (“quick commerce”) is sometimes used interchangeably with ‘on-demand delivery’ and combines the merits of ecommerce with innovations in last-mile delivery

The gig-economy model for pet care has disrupted a standing industry traditionally dominated by professional care operations like kennels

Reasons to Buy

Gain insight into the latest sub-trends around the gig economy.

Identify how this method of work can be used to better position your company.

Discover how rapid enforced changes over the past year will influence consumer reactions.

Companies Mentioned

L’Oréal, Nestle, Etsy, ShiftPixy, Deliveroo, The World Wide Fund for Nature (WWF), Instacart, Uber, Postmates

Table of Contents

| Contents

Executive summary

Thematic briefing


Industry analysis

Value chain



Further reading

| Our thematic research methodology

| About GlobalData

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