Direct-to-Consumer in Consumer Goods – Thematic Research
- Pages: 29
- Published: March 2021
- Report Code: GDCG-TR-S023
This thematic research report takes an in-depth look at the direct-to-consumer trend in the consumer landscape and it presents related tech, consumer, and macroeconomic trends. An industry analysis is also present, highlighting the impact of COVID-19, key use cases, and the mergers and acquisitions for this theme.
There are three aspects of the usual shopper journey that needs to be tackled and addressed when adopting a D2C model: how to interact and pull in consumers, how to deliver the product and what the product should be. The model allows for more adaptability and tailoring in each of these segments compared to traditional retail channels.
Creative strategies have been employed by companies to establish a loyal customer base and that direct line of communication can be leveraged for future innovations.
The D2C channel is especially well suited for FMCG, because the frequent rebuying of products can be tapped into using subscription models.
Reasons to buy
Gain insight into the latest sub-trends around the direct-to-consumer trends.
Understand the relevant consumer trends and attitudes that drive the trend so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Glossier, Molson Coors
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