Sharing Economy in Consumer Goods – Thematic Research

The giants of the sharing economy have succeeded by facilitating access to assets that would otherwise be too expensive or unattainable, such as cars or vacation rentals. This reasoning does not apply to the consumer goods industry, in which products are easily accessible and comparatively affordable. The sharing economy has permeated consumer goods by maximizing convenience, promoting sustainability, and fostering a sense of community. Currently, the consumer goods industry is primarily advancing the sharing concept through peer-to-peer delivery services as well as food sharing platforms.

Peer-to-peer delivery services for example, have given consumers a previously unimaginable breadth of store and restaurant choice, enabling them to place orders from multiple outlets in a single transaction. Food sharing platforms on the other hand appeal to sustainability-conscious consumers, particularly at a time when many are beginning to grasp the gravity of global environmental issues such as food waste.


The backlash against unsustainable consumption habits has manifested in a range of behavioral shifts, from criticism of single-use packaging, the rise of “ugly produce,” and the surge in second-hand clothing sales. The philosophical shift away from material possessions has undoubtedly also boosted the appeal of sharing platforms.

Sharing platforms broaden choice and enhance the novelty factor; this is significant as the “storytelling” component of sharing experiences is an important motivator to keep returning to such platforms.

The COVID-19 pandemic poses a threat to sharing platforms as consumers become increasingly attentive to product hygiene and the need to limit physical contact with others where possible.

Reasons to buy

This report analyzes the impact and drivers of the sharing economy through a distinctly consumer-focused lens. It explores how the sharing economy has shaped consumer purchases, and how manufacturers should respond.

Discover the leading players in the consumer goods sharing economy.

Determine the pros and cons of the sharing economy in consumer goods.

Identify the consumer trends driving the sharing economy.


Table of Contents


Executive summary


Thematic briefing


Consumer trends

Macroeconomic trends

Regulatory trends

Industry analysis

Sector implications

Mergers and acquisitions


Value chain

Value chain in the context of consumer goods


Public companies

Private companies


Further reading

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