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Top Themes in Consumer Goods – Thematic Research

In this report, we identify the top 10 themes that will impact the consumer goods sector in 2021. For each theme, we offer a definition of the theme, highlight trends and opportunities and then give key considerations for brands and manufacturers.


In 2021, the major themes impacting the consumer goods sector will include Sustainability, Internet of Things, Digitalization, Augmented Reality and Virtual Reality, Ecommerce, and Social Media.

Direct-to-Consumer, Autonomous Vehicles, Health and Wellness, and of course COVID-19 will also be important themes.

Reasons to Buy

Understand multiple themes and company responses in order to tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

| Contents

Executive summary

2020 Theme Map



| Our thematic research methodology

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