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Generation Z – Thematic Research

Generation Z is a demographic cohort born from 2000 to 2010. As the oldest of the generation reaches adulthood and seeks to enter the workforce, Gen Z consumers will exercise growing economic and cultural clout over the next decade.


Of all of the major events that have taken place since Gen Z was born, the COVID-19 pandemic is likely to be the defining experience that shapes how they view the world, pursue opportunities, and confront obstacles.

The trajectory of the pandemic and subsequent recovery will severely test the resilience of Gen Z and their mindset as they enter adulthood.

Reasons to Buy

Gain insight into generational attitudes that will better support your product strategy.

Identify new and emerging sub-trends affecting Generation Z to help overcome challenges.

Discover the latest innovations and learn about what is trending in category and region-specific insights.

Companies Mentioned

Oreo, Doritos, Domino's, Cheetos, Coca-Cola, Starbucks, Beyond Meat, Perfect Day, Recess, Budweiser, Maotai, Jack Daniel's, Heineken, Smirnoff, White Claw, Seedlip Tito's Vodka, Haus, Dove, Nivea, Palmolive, Neutrogena, Axe, L'Oreal, Clinique, Glossier, e.l.f. Cosmetics, WILKAT, Milk Makeup, Ariel, Bounty, Tide, Charmin, Air Wick, Persil, Omo, Honest Company, Seventh Generation Method, Barry Callebaut, McDonald's, Coors Light, Starface, Maybelline, Clorox, Vanish, Adidas, Afterpay, Alibaba, Taco Bell, Urban Outfitters, BIC, Depop, IPSY, Perfect Diary

Table of Contents

| Contents

Executive summary


Thematic briefing


Industry analysis



Further reading

| Our thematic research methodology

| About GlobalData

| Contact Us


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