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Hyper-premiumization in Automotive – Thematic Research

This report looks at hyper-premiumization. Hyper-premiumization is the process in which aspirational consumers actively seek higher-priced, often more sophisticated products than they previously would purchase. It encompasses the individual's desire for ‘better’, underpinned by a set of perceived quality attributes and status undertones. In the automotive industry, hyper-premiumization is an inevitable outcome of the battle between manufacturers to outdo each other to tempt consumers to their dealerships. If one vehicle offers a certain piece of on-board technology or luxurious trimmings for a given price point, while its competitors do not, it can generally expect to draw in more customers and close more sales.


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GlobalData has developed a unique thematic methodology for valuing technology, media and telecom companies based on their relative strength in the big investment themes that are impacting their industry. Whilst most investment research is underpinned by backwards looking company valuation models, GlobalData’s thematic methodology identifies which companies are best placed to succeed in a future filled with multiple disruptive threats. To do this, GlobalData tracks the performance of the top 600 technology, media and telecom stocks against the 50 most important themes driving their earnings, generating 30,000 thematic scores. The algorithms in GlobalData’s “thematic engine” help to clearly identify the winners and losers within the TMT sector. Our 600 TMT stocks are categorised into 18 sectors. Each sector scorecard has a thematic screen, a risk screen and a valuation screen. Our thematic research ecosystem has a three-tiered reporting structure: single theme, multi-theme and sector scorecard. This report is a Multi-Theme report, covering all stocks, all sectors and all themes, giving readers a strong sense of how everything fits together and how conflicting themes might interact with one another.

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Table of Contents


Executive summary



Thematic analysis


Sector scorecards

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