India Cards & Payments: Opportunities and Risks to 2023

GlobalData’s 'India Cards & Payments: Opportunities and Risks to 2023' report provides detailed analysis of market trends in the Indian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, direct debits, and cheques during the review-period (2015-19e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2019e-23f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s 'India Cards & Payments: Opportunities and Risks to 2023' report provides top-level market analysis, information and insights into the Indian cards and payments industry, including –

– Current and forecast values for each market in the Indian cards and payments industry, including debit, credit, and charge cards.

– Detailed insights into payment instruments including cash, cards, credit transfers, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.

– E-commerce market analysis.

– Analysis of various market drivers and regulations governing the Indian cards and payments industry.

– Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.


– The Indian government is promoting digital and card-based payments in the country. In March 2019 it launched the One Nation One Card. The card is National Common Mobility Card-compliant, allowing users to make transport payments for metro, bus, and train journeys across the country. The card is supported by RuPay, enabling holders to use it for card payments and ATM withdrawals. Banks can issue it to customers as a debit, prepaid, or credit card. To promote usage, the government is providing various offers such as cashback on bill payments and cashback on usage outside India. Brihanmumbai Electricity Supply and Transport will implement the One Nation One Card system on its buses in Mumbai from November 2019 in a pilot phase, with complete rollout scheduled for 2020.

– To bring remote rural areas into the mainstream banking arena, the government launched India Post Payments Bank (IPPB) on September 1, 2018. Like traditional banks, it enables individuals to conduct financial services including opening a current or savings account, fund transfers, utility bill payments, and merchant payments. Users can also receive direct government benefits including subsidies as well as wages. The government has launched a total of 650 IPPB branches and 3,250 access points nationwide, with one branch in each district. In addition, IPPB provides door-to-door banking services through more than 11,000 postmen. And the IPPB app allows users to manage their account and pay electricity bills, phone bills, and college fees. To further expand its product portfolio the IPPB is planning to convert into a small finance bank, which will enable it to offer credit loans. As of December 2018, 1.9 million accounts had been opened since its pilot launch in January 2017.

– To encourage digital payment acceptance among merchants, the government is mulling guidelines for cost-effective payment solutions. During the Union Budget 2019 presentation, the government announced a merchant discount rate waiver on payments made via Bharat Interface for Money (BHIM), UPI, UPI QR Code, Aadhaar Pay, certain debit cards, National Electronic Funds Transfer (NEFT), and the Real-Time Gross Settlement (RTGS) system. Further guidelines are still awaited from the government prior to implementation.

Reasons to buy

– Make strategic business decisions, using top-level historic and forecast market data, related to the Indian cards and payments industry and each market within it.

– Understand the key market trends and growth opportunities in the Indian cards and payments industry.

– Assess the competitive dynamics in the Indian cards and payments industry.

– Gain insights into marketing strategies used for various card types in India.

– Gain insights into key regulations governing the Indian cards and payments industry.

Companies mentioned

State Bank of India

Bank of Baroda

Punjab National Bank

Bank of India

Paytm Payments Bank


Andhra Bank


Axis Bank

Canara Bank

Union Bank of India

Indian Overseas Bank

Central Bank of India

Kotak Mahindra Bank


Indian Bank

Oriental Bank of Commerce

Syndicate Bank

Corporation Bank

Bank of Maharashtra

Yes Bank


Standard Chartered


Vijaya Bank

State Bank of Hyderabad

State Bank of Travancore




American Express

Diners Club

Table of Contents

Table of Contents

Card-based Payments

Merchant Acquiring

E-commerce Payments

Mobile Proximity Payments

P2P Payments

Bill Payments

Alternative Payments

Payment Innovations

Payments Infrastructure & Regulation



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