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Online Retailing in France – Market Shares, Summary and Forecasts to 2025

This report provides in-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics and the impact of COVID-19 on online retail sales in the country.

This report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in France. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2020 along with recent key developments.


– Online sales in France reached €73.6 billion in 2020, driven by a 27.7% growth boost in 2020 and is forecast to grow at a CAGR of 7% over the next five years to reach €103.4 billion by 2025.

– The year 2020 was an exceptional year for the food & grocery sector as COVID-19 led demand increased the online sales of the sector by 43.4% in 2020 to reach EUR25.1 billion.

– M-commerce and social media influencer marketing is gaining pace. Mobile phone penetration in France reached 109.2% in 2020 and is likely to increase.

– Investments made by retailers in developing online infrastructure will boost future online sales growth

Reasons to Buy

– Gain a comprehensive view of the online retail industry and forecasts to 2025

– Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the online retail market

– Investigate current and forecast trends in online retail sectors to identify the opportunities offering the most potential

– Understand who the main competitors are in the sectors and their price positioning

Key Players







Leroy Merlin

La Redoute


Rue du Commerce

Table of Contents

Table of Contents

Executive summary

Drivers & inhibitors

Trends in online retail

Market context

Online retail in France

Clothing, footwear & accessories

Food & grocery


Health & beauty






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