Packaging Material Preferences across FMCG – Consumer Survey Insights
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Packaging needs to be adjusted to consumer needs as they are more conscious about the waste that ends up in landfills and oceans. Packaging material is becoming a major cause of purchase decision, so it is important to understand what packaging material is the most appropriate in every category.
The packaging material preferences across FMCG – consumer survey insights report analyzes what packaging material is more appealing in every category and why.
What are the packaging material preferences across the FMCG sector?
Some of the common materials used for packaging in the FMCG industry are glass, carton/cardboard, plastic, can/tin, and paper.
Glass
Glass bottles are highly recommended in alcoholic and non-alcoholic drinks as most consumers prefer this material type in these categories due to it being easily recycled and protecting against odor, moisture, and air. In the beauty industry, glass containers are also highly appealing as more consumers are interested in the premium image.
Carton/cardboard
During the national lockdowns, the takeaway market grew as did the demand for single-use containers. The aim to reduce plastic usage has accelerated interest in cartons/cardboard. Consequently, companies were looking for more sustainable packaging options to satisfy these orders and not create more waste that could end up in the ocean. Also, cartons have a lower environmental impact compared to other packaging materials. They are used to keep products safe that need protection during transportation or handling, such as glass jars. Carboard is also very easy to recycle and store for later use.
Plastic
Plastic is the packaging material favored by global consumers in the household care and laundry category, followed by health care, beauty and grooming, and baby care. It is widely used across the categories mentioned above due to its good resistance to chemicals and water as well as its ability to be molded into different shapes. Hand sanitizer sales have soared and PET plastic is the most common packaging material used as it can be recycled or rinsed out and reused.
Can/tin
Cans/tins are favored in non-alcoholic and alcoholic drinks. They are made with aluminum or steel, which can protect from sunlight and any damage. Metal is a durable material that can be reused multiple times. Also, it is lighter than glass, reducing shipping costs.
Paper
Paper is a less durable material that can be damaged by moisture, and it is more biodegradable than plastic. It is chosen by consumers because it is easy to recycle and if it is certified by the Forest Stewardship Council (FSC) it will not contribute to global deforestation.
Packaging material preferences across FMCG, by material
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Which major brands have adopted packaging innovations to cater to environmentally conscious consumers?
Mugunghwa, Babaria BIO, and Potts’ are some of the major brands that have adopted new packaging innovations for their products to cater to environmentally conscious consumers.
What are the key take-outs of the packaging material preferences across FMCG?
As a result of the COVID-19 outbreak, consumers are still concerned about their health and personal hygiene. This explains the high interest in packaged goods and those that include additional protection to the products to seal them properly. Tamper-proof packaging, caps, or closures will prevent cross-contamination and provide safety to consumers. Consumers are becoming more conscious about the waste that ends up in landfills or oceans. Therefore, brands should leverage materials that can be reused such as glass, cans/tins, or certain plastics.
Report Scope
Key materials for packaging | Glass, Carton/Cardboard, Plastic, Can/Tin, and Paper |
Brands adopting packaging innovation | Mugunghwa, Babaria BIO, and Potts’ |
Scope
- Consumers are concerned about their health and personal hygiene and show more interest in packaged goods.
- Environmental issues are gaining more relevance and consumers are requesting information about the environmental impact on labels and recyclable packaging.
- Brands are opting for innovative packaging to cater to environmentally conscious consumers.
Reasons to Buy
- Understand the consumer trends related to sustainability and ethics that drive packaging innovations.
- Familiarize yourself with each packaging material to discover their applications to create a point of difference.
- Discover other packaging materials to avoid plastic usage so you can offer distinctive packaging to identify the product in the market.
Loop
Table of Contents
Frequently asked questions
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What are the packaging material preferences across the FMCG sector?
Some of the common materials used for packaging in the FMCG industry are glass, carton/cardboard, plastic, can/tin, and paper.
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Which major brands have adopted packaging innovations to cater to environmentally conscious consumers?
Mugunghwa, Babaria BIO, and Potts’ are some of the major brands that have adopted new packaging innovations for their products to cater to environmentally conscious consumers.
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What are the key product categories that prefer packaged materials?
The key product categories that prefer packaged materials are non-alcoholic drinks, alcoholic drinks, bakery, cereals, morning goods, chocolate, confectionery, desserts, dairy products, savory snacks, prepared meals, beauty and grooming products, baby care and childcare products, healthcare, hygiene, toiletries, products for pet(s), household care and laundry products, and tobacco and smoking alternative products.
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What are the key factors driving consumer packaging material preference?
The key factors driving consumer packaging material preference are refillable/reusable packaging, transparent packaging, and luxury appearance.
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