Flavor Appeal in Over-the-Counter Medication ; Flavor preferences and innovation opportunities
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• Flavor preference is linked to perceived healthfulness with those ingredients consumers perceive most positively for health, such as honey and green tea, featuring among the most popular flavor options.
• Floral/herbal flavors dominate the preferences of OTC consumers globally, although North American consumers exert a greater preference for fruity flavors such as berry and grape.
Scope
"Flavor Appeal in Over-the-Counter Medication" offers insight into flavor preferences within the OTC category, and explores corresponding opportunities for flavor innovation. It identifies regional- and demographic-specific nuances between preferences that can help inform efforts to target new or existing consumers.
• CONSUMER INSIGHT: Access information from our consumer surveys to evidence the appeal of different flavors
• DRIVERS: Understand the key insights and trends that are growing the market
• INNOVATION: See the best examples of innovation, linked to clearly-identified trends
Reasons to Buy
• Discover the most appealing flavors and flavor types in over-the-counter medication.
• Uncover insight into the key consumer segments that are most likely to be a key focus for innovation.
• Put flavor preferences into context by connecting them to specific consumer trends and needs.
• Gain inspiration for innovation programs and new product development.
Emergen-C
Bosisto
Antagin
Up4
Smith Bros
Dr Cocoa
Bayer
Luden
Vicks
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