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Home » Consumer » Cosmetics and Toiletries » Over-The-Counter Healthcare

Flavor Appeal in Over-the-Counter Medication ; Flavor preferences and innovation opportunities

• Flavor preference is linked to perceived healthfulness with those ingredients consumers perceive most positively for health, such as honey and green tea, featuring among the most popular flavor options.

• Floral/herbal flavors dominate the preferences of OTC consumers globally, although North American consumers exert a greater preference for fruity flavors such as berry and grape.

Scope

"Flavor Appeal in Over-the-Counter Medication" offers insight into flavor preferences within the OTC category, and explores corresponding opportunities for flavor innovation. It identifies regional- and demographic-specific nuances between preferences that can help inform efforts to target new or existing consumers.

• CONSUMER INSIGHT: Access information from our consumer surveys to evidence the appeal of different flavors

• DRIVERS: Understand the key insights and trends that are growing the market

• INNOVATION: See the best examples of innovation, linked to clearly-identified trends

Reasons to Buy

• Discover the most appealing flavors and flavor types in over-the-counter medication.

• Uncover insight into the key consumer segments that are most likely to be a key focus for innovation.

• Put flavor preferences into context by connecting them to specific consumer trends and needs.

• Gain inspiration for innovation programs and new product development.

Key Players

Pfizer

Emergen-C

Bosisto

Antagin

Up4

Smith Bros

Dr Cocoa

Bayer

Luden

Vicks

Table of Contents

Introduction

OTC flavor preferences at a glance

OTC flavor preferences by consumption frequency

OTC flavor preferences by region

OTC flavor preferences by gender and age

OTC flavor preferences are linked to health

Opportunities by flavor type: dessert

Opportunities by flavor type: floral/herbal

Opportunities by flavor type: fruity

Opportunities by flavor type: sour

On-trend innovation: Health & Wellness

On-trend innovation: Comfort & Uncertainty

On-trend innovation: Sensory & Indulgence

Methodology

List of Tables

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List of Figures

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    Pricing

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