Europe 5G Operator Proposition Assessment

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$1195

5G tariffing approaches include selling 5G with no premium vs. 4G plans, selling 5G as a premium to 4G, selling higher-tier 5G plans to 5G subscribers, and selling 5G experiences and segmented consumer use cases. Within these approaches, European telcos are using specific upselling levers such as offering unlimited data packages, tiering speeds, introducing fair data usage policies and speed throttling, offering zero-rated data options including subscriptions to OTT video services, offering cloud gaming subscriptions and providing enhanced experiences.

The Europe 5G operator proposition assessment report considers the key 5G value propositions and monetization strategies that telecom operators are employing in Europe. This report begins with an analysis of the 5G tariff tiering levers, and the tactics telcos can use to apply these levers such as offering unlimited data, speed throttling, digital content bundling (e.g., OTT video and music), and segmented 5G experience plans (e.g., targeting gamers’ experience and needs). This report then offers three case studies that examine the 5G value propositions from Deutsche Telekom Germany, Elisa Finland, and A1 Slovenia. This report concludes with key findings and recommendations for telecom operators and their stakeholders.

What are the key findings from the Europe 5G operator proposition assessment?

Operators offering 5G unlimited plans, can hit an ARPU-growth ceiling on these plans if not upselling customers to other features and services in parallel. Additional tiering levers can be deployed to increase the upsell & ARPU potential of these plans. One option is to employ speed-tiering, like Elisa Finland, and data caps/fair usage allowances with speed throttling, like A1 Slovenia. Also, to allow more segmentation of the unlimited plan tiers, telcos can consider creating several ascending data consumption thresholds with more reduced speeds after each threshold is reached.

Moreover, telcos can introduce unlimited and non-unlimited plan tiering based on video quality (e.g., HD and UHD), hotspot usage allowance, data sharing allowance/add-ons, and service bundling. This can expand the monetization horizon of unlimited data plans and avoid a race to the bottom. Such features can be combined, in some cases, to maximize the monetization potential of unlimited plans.

Which are the leading 5G operators in Europe?

The leading 5G operators in Europe are Deutsche Telekom Germany, Elisa Finland, and A1 Slovenia.

Deutsche Telekom Germany

At launch, Deutsche Telekom exclusively targeted 5G at the premium postpaid segment, before expanding to lower-tiered postpaid and prepaid customers. At launch, Deutsche Telekom exclusively targeted 5G at the premium postpaid segment, before expanding to lower-tiered postpaid and prepaid customers.

Elisa Finland

Launched in early 2019, Elisa Finland was one of the frontrunners in the 5G market. By Q3 2021, the telco covered significant share of the population in Finland, with reasonable share of smartphones used on its network being 5G devices.

A1 Slovenia

In September 2021, A1 Slovenia launched commercial 5G services in Slovenia. The telco plans to extend 5G coverage to significant share of the population by the end of 2022. At 5G launch, A1 Slovenia offered a grace period where customers can access 5G at no additional costs for several months.

For more insights on Europe 5G operator proposition assessment, download a free sample

Market report overview

Leading 5G operators in Europe Deutsche Telekom Germany, Elisa Finland, and A1 Slovenia

Scope

  • From first appearing in Europe several years ago, 5G has expanded across the majority of countries in the region. With new launches and coverage expansions, 5G operator propositions have also evolved.
  • Telcos can bundle 5G packages with several digital services such as OTT video and music, AR/VR, and gaming to demonstrate the benefits of 5G. In such a way, it is easier to communicate to consumers the value proposition 5G brings.
  • Telecom operators tend to employ more than one 5G tariff tiering lever, especially, when it comes to unlimited data plans. Telcos can use speed-tiering, fair usage allowances and speed throttling to spur the monetization potential of unlimited packages.
  • More advanced bundling and tariffing approaches can be harnessed to increase the upselling potential of higher-tier 5G plans and the demand for 5G. These can include selling tailored on-demand and highly-segmented 5G experiences.
  • European telcos can leverage their 5G networks to deliver 5G FWA solutions to rural and underserved areas.

Reasons to Buy

  • This Insider report provides an examination of 5G propositions, bundling approaches, and upselling levers currently used by telcos and available to them in the future.
  • The report’s objective is to help inform global industry executives’ decision-making process on 5G go-to-market approaches, tariff structures, tariff differentiation levers vs 4G, upselling techniques, and 5G plan tiering’s current and future levers.
  • The case studies provide an analysis of three telco consumer 5G value propositions, across eMBB and FWA, looking at the structure of the plans, the pricing differentiation levers, and upselling techniques. The best practices and key takeaways of each case study also illustrate the findings of the report, providing insights into telcos’ 5G tariffs go-to-market and evolution approaches.
  • The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos’ 5G propositions in order to effectively craft their own 5G go-to-market approaches, product offerings evolution, and upselling techniques.

A1
Deutsche Telekom
EE
Elisa
O2
Orange
Post Luxembourg
SFR
Three
Vodafone

Table of Contents

Table of Contents

Executive Summary

5G Plans – Pricing and Bundling

Observed and Future 5G Plans and Bundling Approaches

5G Plans and Bundling Approaches

Europe 5G Operator Proposition Details – Case Studies

Deutsche Telekom Germany

Elisa Finland

A1 Slovenia

Key Findings and Recommendations

Additional Resources

Glossary

Companies Mentioned

Related Research

About GlobalData

Contact Us

Figures

List of Figures

Exhibit 1: 5G Consumer Plan Approaches and Potential Upselling Techniques – Summary Framework

Exhibit 2: DT Germany 5G Proposition Summary

Exhibit 3: Elisa Finland 5G Proposition Summary

Exhibit 4: A1 Slovenia 5G Proposition Summary

Frequently asked questions

Europe 5G Operator Proposition Assessment thematic reports
Currency USD
$1,195

Can be used by individual purchaser only

$2,390

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Europe 5G Operator Proposition Assessment in real time.

  • Access a live Europe 5G Operator Proposition Assessment dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.