Baby Food in Saudi Arabia 2014

The baby food market in Saudi Arabia amounted to 28,873 tonnes in 2013 with a retail value of SR 2.16 billion (US$ 577 million).

The milks sector has been the most dynamic during the review period. It is also the largest sector, representing 69.3% of total volume sales in 2013. Consumption of baby milks rose by 63.3% during the survey period to 19,997 tonnes, with a retail value of SR 1.7 billion (US$ 459million) in the final year.

Per capita consumption of baby food was 42.7% higher in 2013 than in 2007. Total per capita consumption stood at 50.6kg in 2013, equivalent to a per capita expenditure rate of SR 3,792 (US$ 1,011).

Scope

“Baby Food in Saudi Arabia” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Saudi Arabia.

This report is the result of ERC’s extensive market research covering Baby Food in Saudi Arabia. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Saudi Arabia.

This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Saudi Arabia Baby Food industry.

This report provides detailed data for the various companies operating in the Baby Food industry in Saudi Arabia along with their key focus product sectors.

Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

This report also provides an overview of Food Retailing in Saudi Arabia, with a mention of the major Food retailers in the country, along with the Food distribution in Saudi Arabia.

This report also provides future projections of the Baby Food industry in Saudi Arabia considering various trends which are likely to affect the industry.

Reasons to buy

Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

As consumers’ product demands evolve, the dynamics between different Baby Food types also change – favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Baby Food industry in Saudi Arabia market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Companies mentioned

Nestlé Saudi Arabia LLC

Abbott SA Nutritionals & Pharmaceuticals

Danone Baby Nutrition Middle East & Africa

Hero

Heinz

International Pediatric Nutrition Company

Table of Contents

Executive Summary

Market Size

Baby Food: Market Size, 2007-2013

Market Structure

Baby Food: Market Segmentation, 2013

Market Trends

Baby Food: % Growth, 2007-2013

Per Capita

Baby Food: Per Capita Consumption & Expenditure, 2012 & 2013

Major Developments

Distribution

The Suppliers

Manufacturer Market Shares, 2013

The Future

Projected Market Size, 2019 & Growth Rates, 2013-2019

Background to the Market

The Baby Population

Birth & Population Trends, 2003-2013

The Baby Population, 2007-2013

Deliveries in Ministry of Health Hospitals, by Region, 2008-2012

Age of Saudi Mother at Birth of Baby, 2000 & 2007

The Consumer

Working Women

Women in the Workforce, 2007-2013

Breastfeeding

Breastfeeding Patterns by Socio-Demographic Characteristics, 2002/2003

Breastfeeding Rates by Type & Age of Baby, 2008/2009

Breastfeeding Rates by Age of Baby & Socio-Demographic Characteristics

of Mother, 2008/2009

Average Duration of Breastfeeding

Introduction of Solid Food by Age of Baby, 2002-2003

Market Profile

Overview

Introduction

Key Features & Developments

Baby Food: Market Value, Current Prices, 2007-2013

Baby Food: Market Value, Constant Prices, 2007-2013

Baby Food: Market Value, US Dollars, 2007-2013

Baby Food: Market Volume, 2007-2013

Baby Food: Per Capita Expenditure, Current Prices, 2007-2013

Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013

Baby Food: Per Capita Expenditure, US Dollars, 2007-2013

Baby Food: Per Capita Consumption, 2007-2013

Manufacturers & Brands

Baby Food: Manufacturer Market Shares by Sector, 2013

Manufacturer Market Shares, Volume Trends, 2007-2013

Manufacturer Market Shares, Value Trends, 2007-2013

Baby Milks

Key Features & Developments

Baby Milks: Sector Trends, 2007-2013

Per Capita Trends

Baby Milks: Per Capita Expenditure & Consumption, 2007-2013

Sector Segmentation

Baby Milks: Sector Segmentation, Value, 2007-2013

Baby Milks: Sector Segmentation, Volume, 2007-2013

Baby Milks: Brand Price Analysis, 2014

Baby Milks: Brand Price Positioning Analysis, 2014

Manufacturers & Brands

Baby Milks: Manufacturer Market Shares, Volume, 2007-2013

Baby Milks: Manufacturer Market Shares, Value, 2007-2013

Baby Milks: Brands By Segment, 2014

Baby Cereals

Key Features & Developments

Baby Cereals: Sector Trends, 2007-2013

Per Capita Trends

Baby Cereals: Per Capita Expenditure & Consumption, 2007-2013

Sector Segmentation

Manufacturers & Brands

Baby Cereals: Manufacturer Market Shares, Volume, 2007-2013

Baby Cereals: Manufacturer Market Shares, Value, 2007-2013

Baby Meals

Key Features & Developments

Baby Meals: Sector Trends, 2007-2013

Per Capita Trends

Baby Meals: Per Capita Expenditure & Consumption, 2007-2013

Sector Segmentation

Manufacturers & Brands

Baby Meals: Manufacturer Market Shares, Volume, 2007-2013

Baby Meals: Manufacturer Market Shares, Value, 2007-2013

Other Baby Food

Key Features & Developments

Other Baby Food: Sector Trends, 2007-2013

Per Capita Trends

Other Baby Food: Per Capita Expenditure & Consumption, 2007-2013

Sector Segmentation

Other Baby Food: Sector Segmentation, Volume, 2007-2013

Other Baby Food: Sector Segmentation, Value, 2007-2013

Manufacturers & Brands

Other Baby Food: Manufacturer Shares, Volume, 2007-2013

Other Baby Food: Manufacturer Market Shares, Value, 2007-2013

Baby Teas: Manufacturer Market Shares, Volume, 2007-2013

Baby Teas: Manufacturer Market Shares, Value, 2007-2013

Baby Juices: Manufacturer Market Shares, Volume, 2007-2013

Baby Juices: Manufacturer Market Shares, Value, 2007-2013

Baby Biscuits: Manufacturer Market Shares, Volume, 2007-2013

Baby Biscuits: Manufacturer Market Shares, Value, 2007-2013

Distribution

Retailing

Retail Structure

Saudi Arabia: Retail Universe, 2000-2013

Mass Grocery Retail Sales by Type of Outlet, 2007-2013

Leading Retail Chains, 2008-2013

Baby Food Retailing

Baby Food: Sales by Outlet Type, 2007-2013

Storecheck Analysis

Introduction

Baby Food: Facings Allocation by Product Type

Baby Food: Facings Allocation by Manufacturer & Sector

Baby Food: Facings Allocation by Pack Type

Baby Food: Facings Allocation by Pack Size

Baby Food: Facings Allocation by Country of Origin

The Suppliers

Company Profiles

Introduction

Baby Food: Manufacturer Representation, Value, 2013

Baby Food: Manufacturer Representation, Volume, 2013

Nestlé Saudi Arabia LLC

Nestlé: Market Shares, 2013

Abbott SA Nutritionals & Pharmaceuticals

Abbott: Market Shares, 2013

Danone Baby Nutrition Middle East & Africa

Danone: Market Shares, 2013

Hero

Hero: Market Shares, 2013

Heinz

Heinz: Market Shares, 2013

International Pediatric Nutrition Company (Almarai/Mead Johnson)

Other Suppliers

Production & Trade

Production

Imports

Trends in Imports of Baby Milks & Cereals, 2007-2013

Imports of Baby Milks & Cereals by Country of Origin, 2011-2013

Imports of Other Baby Food, Volume, 2007-2013

Imports of Other Baby Food, Value, 2007-2013

Exports

Trends in Exports of Baby Milks & Cereals, 2007-2013

Exports of Other Baby Food, Volume, 2007-2013

Exports of Other Baby Food, Value, 2007-2013

The Future

Live Birth Trends

Birth & Population Projections, 2007-2019

The Baby Population, 2013-2019

Consumer Attitudes

Future Trends

Baby Food: Market Value Forecasts, Current Prices, 2013-2019

Baby Food: Market Value Forecasts, Constant Prices, 2013-2019

Baby Food: Market Value Forecasts, US Dollars, 2013-2019

Baby Food: Market Volume Forecasts, 2013-2019

Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019

Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019

Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019

Baby Food: Per Capita Consumption Forecasts, 2013-2019

Economic & Demographic Background

Economic & Political Summary

Economic Background

Saudi Arabia: Key Macro-Economic Indicators, 2007-2014

RPI Trends, 2007-2019

Demographic Data

Population Trends, 2007-2019

Population by Region, 2013

Appendix: Storecheck Results

Baby Milks

Baby Cereals

Wet Savoury Meals

Wet Sweet Meals

Baby Drinks

Finger Foods

List of Tables

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List of Figures

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    Pricing

Discounts available for multiple purchases.

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