World Cigarettes – Myanmar 2014

An increase to 198 pieces/year followed in 2009 with 273 pieces/year in 2010, 271 pieces in 2011 and 277 pieces in 2012. A rise to 283 pieces followed in 2013 with 291 pieces forecast for 2014.

Growth resumed in 2009 with this followed by a 38.9% rise in 2010. By 2013 volumes were up at an estimated 15.6 billion pieces, about 11 times 1990 levels.

Nevertheless by 2023, volumes are forecast to be 40.5% up on 2013 levels at 21.92 billion pieces. In per capita terms, growth will be 27.6% with the average level of consumption at 361 pieces in 2023.

Scope

“Cigarettes in Myanmar” report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Myanmar.

This report is the result of ERC’s extensive market research covering Cigarettes across Myanmar. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

This report provides detailed data of the manufacturers operating in the Cigarettes industry in Myanmar.

This report also provides market size of the Cigarettes industry in Myanmar along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data.

Reasons to buy

Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Cigarettes industry across Myanmar, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Companies mentioned

Myanmar Sampoerna Tobacco Co Ltd, Rothmans of Pall Mall Myanmar Pvt Ltd

Table of Contents

Myanmar

Overview

Market Size

Cigarette Consumption, 1990-2014

Per Capita Consumption, 1990-2014

Market Structure

Imports v Domestically Manufactured Cigarettes, 2000-2013

Manufacturers & Brands

Manufacturer Sales & Market Share, 2000-2014

Leading Brands of Cigarettes, 2011

Taxation & Retail Prices

Taxation

Tobacco Tax Rate Structure, 2014

Retail Prices

The Smoking Population

Smoking Population, 1990-2013

Prevalence of Smoking, by Age & Sex, 2001

Prevalence of Tobacco use Amongst Adults Aged +15, 2001, 2004 & 2007

Type of Tobacco Used, 2001

Smoking Prevalence Rates from Various Studies

Production & Trade

Production

Production of Cigarettes, 1990-2013

Cigarette Production: State-Owned Facilities, 2004-2015

Imports

Imports of Cigarettes, 1990-2013

Exports to Myanmar by Country, 2000-2013

Exports

Exports of Cigarettes, 2000-2013

Operating Constraints

Advertising Restrictions

Health Warnings

Government Restrictions

Company Profiles

Myanmar Sampoerna Tobacco Co Ltd

Rothmans of Pall Mall Myanmar Pte Ltd

Prospects & Forecasts

Consumption Forecasts to 2023

List of Tables

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List of Figures

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    Pricing

Discounts available for multiple purchases.

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