World Cigarettes Zimbabwe

In 2012 BAT regained market leadership despite seeing a 5.8% decline in volume sales, Savanna's share dropping to 37.1% and again in 2013 to under 20%.In 2011 BAT reported yearend sales of 1.7 billion pieces, up 43.7% over the previous year, and well ahead of the forecast figure of 1.4 billion. With output continuing to rise apace at Savanna, the company reported domestic sales of 1.8 billion in 2011As a result of both key manufacturers reporting a dramatic fall in volumes, the overall market declined by 20.5% in 2012 to 2,834 million pieces, with an accelerated 28.4% fall forecast for 2013.


"World Cigarettes Zimbabwe” report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Zimbabwe.

This report is the result of ERC’s extensive market research covering Cigarettes across Zimbabwe. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes Industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

This report provides detailed data of the manufacturers operating in the Cigarettes industry in Zimbabwe.

This report also provides market size of the Cigarettes industry in Zimbabwe along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data.

Reasons to buy

Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Cigarettes industry across Zimbabwe, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.

Companies mentioned

British American Tobacco Zimbabwe Ltd, Savanna Tobacco

Table of Contents


Market Size

Cigarette Consumption, 1990-2013

Per Capita Consumption, 1990-2013

Market Structure

Manufacturers & Brands

Manufacturer Sales & Market Share, 2000-2013

Taxation & Retail Prices


Retail Prices

Cigarettes Prices, 2008, 2010 & 2012

Cigarette Prices, 2011

The Smoking Population

Smoking Population, 1990-2012

Cigarette Smoking Prevalence by Gender, Age, Province, Education & Income, 2006

Production & Trade


Production of Cigarettes, 1990-2012


Cigarette Imports, 1995-2012

Cigarette Imports by Country of Origin, 2000-2012


Cigarette Exports, 1993-2012

Cigarette Exports by Country of Destination, 2000-2012

Operating Constraints

Advertising Restrictions

Health Warnings

Other Restrictions

Company Profiles

British American Tobacco Zimbabwe Ltd

Savanna Tobacco

Prospects & Forecasts

Consumption Forecasts to 2022

List of Tables


List of Figures



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