World Cigarettes Kenya

Volumes were 6.4% down on 1990 levels at 5.77 billion pieces in 2011 but recovered to 5.94 billion pieces in 2012.BAT has developed a sizeable production facility which is now used to supply neighbouring regional markets. Overall production volumes in 2012 were estimated at 18.5 billion pieces and were 178.4% up on 1990 levels.In 2013, the market has remained positive, with domestic volume projected to increase by 4% over 2012, to around 6.18 billion pieces.


"World Cigarettes Kenya” report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Kenya.

This report is the result of ERC’s extensive market research covering Cigarettes across Kenya. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes Industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

This report provides detailed data of the manufacturers operating in the Cigarettes industryin Kenya.

This report also provides market size of the Cigarettes industry in Kenya along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data.

Reasons to buy

Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Cigarettes industry across Kenya, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.

Companies mentioned

British American Tobacco Kenya Ltd

Table of Contents


Market Size

Cigarette Consumption, 1990-2013

Per Capita Consumption, 1990-2013

Market Structure

Market Breakdown by Type: Filter v Plain, 2001-2009

Market Breakdown by Blend, 2000-2005 & 2010

Manufacturers & Brands

Manufacturer Sales & Market Share, 2000-2013

Sportsman: Volumes & Market Share, 2008-2012

Taxation & Retail Prices


Old Excise Duties, 2007-2010

Retail Prices

BAT Kenya: Retail Prices, 2010-2012

The Smoking Population

Smoking Population, 1990-2012

Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009

Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009

Production & Trade


Cigarette Production, 1990-2012


Cigarette Imports, 1990-2012

Cigarette Imports by Country of Origin, 2000-2012


Cigarette Exports, 1990-2012

Exports by Country of Destination, 2010

Operating Constraints

Advertising Restrictions

Health Warnings

Other Restrictions

Company Profiles

British American Tobacco Kenya Ltd

Prospects & Forecasts

Consumption Forecasts to 2022

List of Tables


List of Figures



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