World Cigarettes Romania

The market is dominated by three multinationals, BAT, JTI and PMI, with BAT leading the market with over 52% of volume in 2012.Production rose by over 32% in 2011 and by a further 6.6% in 2012 to a record 57.65 billion pieces.Efforts to reduce the impact of contraband trade reduced its incidence to below 9% in 2012. This and the improved economy helped raise duty paid volume to 26.59 billion pieces in 2012.


"World Cigarettes Romania" report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Romania.

This report is the result of ERC’s extensive cigarettes research covering Cigarettes across Romania. The report provides consumption data based upon a unique combination of industry research, fieldwork, cigarettes sizing work and our in-house expertise in the Cigarettes industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

This report provides detailed data of the manufacturers operating in the Cigarettes industry in Romania.

This report also provides cigarettes size of the Cigarettes industry in Romania along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data.

Reasons to buy

Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the cigarettes. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting cigarettes dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall regional product sales drive fundamental shifts in the cigarettes. This report provides detailed, authoritative data on these changes for marketing

The report provides the latest data on cigarettes dynamics in the Cigarettes industry across Romania, providing marketing with essential data in order to understand their own position in the cigarettes and to identify where to compete in the future.

Companies mentioned

British American Tobacco (Romania) Srl, Japan Tobacco International (Romania) Srl, Philip Morris Romania Srl

Table of Contents


Market Size

Cigarette Consumption, 1990-2013

Releases for Consumption, 2005-2012

Per Capita Consumption, 1990-2013

Legal, Estimated Illegal & Total Consumption, 2007-2012

Market Structure

Market Breakdown: Domestic v Imported Products, 2000-2012

Price Segmentation, 2008-2010

Manufacturers & Brands

Manufacturer Sales & Market Shares, 2000-2013

Brand Shares, 2004-2012

Taxation & Retail Prices


EU Countries, Retail Price & Tax Incidence Comparison, 2013

Retail Prices

Annual Price Increases (Tobacco & Cigarettes), 2000-2009

The Smoking Population

Smoking Population, 1990-2012

Smoking by Age Group, 2003 & 2007

Smoking Prevalence by Age & Gender, 2011

Production & Trade


Cigarette Production, 1990-2012


Imports of Cigarettes, 1990-2012

Cigarette Imports by Country of Origin, 2000-2012


Exports of Cigarettes, 1990-2012

Cigarette Exports by Country of Destination, 2007-2012

Operating Constraints

Advertising Restrictions

Health Warnings/Labelling Requirements

Other Restrictions

Company Profiles

British American Tobacco (Romania) Srl

Japan Tobacco International (Romania) Srl

Philip Morris Romania Srl

Prospects & Forecasts

Consumption Forecasts to 2022

List of Tables


List of Figures



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