World Cigarettes Italy

The result was a 7.9% fall in volumes in 2012 to 78.73 billion pieces. Forecasts for 2013 are not set to be any better. Continuing economic problems for the Italian economy as well as further price rises are set to depress duty paid sales by a further 8.8% to 71.8 billion pieces.RYO and MYO is a growing market with RYO volumes in 2012 the equivalent of 4.75 billion pieces and with the equivalent of 6.98 billion pieces forecast for 2013.A further fall of 3.8% to €16.85 billion in 2012 and 2.8% forecast for 2013 to €16.85 billion followed as the sale of duty paid cigarettes continues to fall back.


"World Cigarettes Italy” report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Italy.

This report is the result of ERC’s extensive market research covering Cigarettes across Italy. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

This report provides detailed data of the manufacturers operating in the Cigarettes industry in Italy.

This report also provides market size of the Cigarettes industry in Italy along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data.

Reasons to buy

Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Cigarettes industry across Italy, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.

Companies mentioned

BAT Italia SpA

Table of Contents


Market Size

Cigarette Consumption, 1990-2013

Cigarette & RYO Sales, 2000-2013

Per Capita Consumption, 1990-2013

Consumption Including Non-Duty Paid Supplies, 1990-2012

Retail Sales Value, 1990-2013

Market Structure

Consumption by Type, Filter vs Plain Cigarettes, 1990-2012

Cigarette Sales by Price Sector, 2009-2011

Manufacturers & Brands

Manufacturer Sales & Market Shares, 2000-2013

Brand Family Shares, 2000-2013

Cigarette Brand Numbers, 2002-2011

Taxation & Retail Prices


The Structure of Taxation, 2005-2013

EU Countries, Retail Price & Tax Incidence Comparison, 2013

Retail Prices

Retail Price Trends, Most Popular Price Category, 1990-2013

Retail Prices: Leading Brand Families, 2004-2014

Retail Prices: Selected Brands, 2005-2014

Retail Prices, January 2014

The Smoking Population

Smoking Population, 1990-2012

Smoking Population by Age & Gender, 2001, 2003 & 2008

Prevalence of Cigarette Smoking by Age & Gender, 2011

Smoking Prevalence by Region & Gender, 2009

Smoking Prevalence by Region, 2001-2005

Daily Cigarette Consumption, 1998-2003

Production & Trade


Production of Cigarettes, 1990-2012


Imports of Cigarettes, 1990-2012

Imports of Cigarettes by Country of Origin, 2000-2012


Exports of Cigarettes, 1990-2012

Operating Constraints

Advertising Restrictions

Health Warnings/Labelling Requirements

Other Restrictions

Company Profiles

BAT Italia SpA

Prospects & Forecasts

Consumption Forecasts to 2022

List of Tables


List of Figures



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