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Opportunities in the Eastern European Confectionery Sector to 2025

The global confectionery sector was valued at US$191,395.8 million in 2020 and is expected to grow at a CAGR of 3.05% during 2020-2025. The Eastern European market, which held a value share of 11.5%, globally, was valued at US$22,038.3 million in 2020. It is expected to grow at a CAGR of 3.53% during the next five years to reach US$26,214.2 million by 2025. In terms of volume, the Eastern European market recorded volume sales of 2,407.7 million units, in 2020. The region is set to grow at a volume CAGR of 1.36% during 2020-2025. The top five companies in the Eastern European confectionery sector accounted for a value share of 48.9% in 2020, of which Mars, Incorporated held the highest share of 13.9%, with presence in all confectionery categories. It was followed by Mondelez International, Inc (12.2%), Nestlé (10.5%), United Confectioners (6.2%), and Ferrero (6.1%). Private labels held a 3.4% value share of overall sales in the Eastern European confectionery sector in 2020. Hypermarkets & supermarkets was the leading distribution channel in the Eastern European confectionery sector, with a value share of 44.8% in 2020, followed by convenience stores and food & drinks specialists.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European confectionery sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European confectionery sector, analyzing data from 20 countries in the region. It includes analysis on the following –

– Market Environment: Includes sector size, market size, and growth analysis by category.

– High-potential Countries’ Analysis: Indicates changing share of value consumption in the various confectionery by category across high-potential countries in the Eastern European region. It also provides Risk-Reward analysis of four countries across the Eastern European region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

– Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.

– Success Stories: Provides some of the most compelling confectionery manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.

– Competitive Environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private label in the region.

– Health & Wellness Analysis*: Provides insights on Health & Wellness products in terms of value and percentage share in the overall confectionery sector between 2015-2020. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of the confectionery sector in 2020. It also covers the market share of leading companies offering confectionery products with health and wellness attributes in the same year.

– Distribution Analysis: Provides analysis on the leading distribution channels in the Eastern European confectionery sector in 2020. It covers distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, department stores, drug stores & pharmacies, vending machines, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers and other retailers.

– Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2015-2025) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of confectionery.

– Challenges and Future Outlook: Provides the challenges and future outlook pertaining to the Eastern European confectionery sector.

Reasons to Buy

– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.

– This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

– To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Key Players

Mars Incorporated

Mondelēz International Inc.

Nestlé

United Confectioners

Ferrero

KEX Confectionery SA.

Roshen Confectionery Corporation

Konti Group

Table of Contents

Executive Summary

Part 1: Market Environment

Market size analysis – Eastern Europe compared to other regions

Value and volume growth analysis by region

Eastern Europe market growth analysis by country

Eastern Europe market growth analysis by category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying high-potential countries

Top four high-potential countries in Eastern Europe

Overview of high-potential countries in Eastern Europe

Growth contribution analysis by country (1/2)

Growth contribution analysis by country (2/2)

Value share analysis of confectionery sector compared to other food sectors

Change in consumption levels by country and category

Per capita consumption analysis

Per capita expenditure analysis

Part 3: Country Deep Dive

Overview of Polish confectionery sector

Demographic analysis* – Poland

Key trends in Polish confectionery sector

Overview of Romanian confectionery sector

Demographic analysis* – Romania

Key trends in Romanian confectionery sector

Overview of Hungarian confectionery sector

Demographic analysis* – Hungary

Key trends in Hungarian confectionery sector

Overview of Ukrainian confectionery sector

Demographic analysis* – Ukraine

Key trends in Ukrainian confectionery sector

Part 4: Success Stories

About case studies

Case Study: Forastero India Kerala 70% by Prime Chocolates

Case Study: Buckwheat White Chocolate by Nature’s Own Factory

Case Study: Dark Chocolate 70% Solomon Islands

Part 5: Competitive Environment

Leading companies’ share in the Eastern European confectionery sector

Brand share analysis of top five companies

Leading companies in the Eastern European confectionery sector

Leading brands in the Eastern European confectionery sector

Private label penetration in the Eastern European confectionery sector

Part 6: Health & Wellness Analysis

Value share analysis of health & wellness market

Health & wellness market growth analysis by country

Key product attributes and consumer benefits

Leading health & wellness companies by category

Part 7: Distribution Analysis

Leading distribution channels by country

Leading distribution channels by category

Part 8: Packaging Analysis

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

Part 9: Challenges and Future Outlook

Key challenges in the Eastern European confectionery sector

Future outlook in the Eastern European confectionery sector

Appendix

Definitions

About GlobalData

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2020-2025

Overview of high-potential countries in Eastern Europe

Value share of confectionery sector as a proportion of overall food by country, 2020

Change in consumption of category within confectionery sector (value terms), by country, 2020-2025

Top five companies’ share by brand (in value terms) in confectionery sector, 2020

Private label penetration (in value terms) in confectionery sector, 2020

Health & Wellness value and its share in overall sales, 2020-2025

Share of product attributes in high-potential countries Eastern Europe, 2020

Leading distribution channels in Eastern Europe by country, 2020

Leading distribution channels in Eastern Europe by category, 2020

List of Figures

Annual value growth analysis by region, 2020-2025

Annual volume growth analysis by region, 2020-2025

Category value growth analysis of countries compared to regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Eastern Europe, 2020-2025

Country-level contribution to the growth of chocolate category in Eastern Europe, 2020-2025

Country-level contribution to the growth of sugar confectionery category in Eastern Europe, 2020-2025

Country-level contribution to the growth of gum category in Eastern Europe, 2020-2025

Per capita consumption by category in Eastern Europe by country, 2020

Per capita expenditure by category in Eastern Europe by country, 2020

Poland: category share, 2020

Demographic analysis* – Poland

Romania: category share, 2020

Demographic analysis* – Romania

Hungary: category share, 2020

Demographic analysis* – Hungary

Ukraine: category share, 2020

Demographic analysis* – Ukraine

Leading companies in the Eastern European confectionery sector by value sales (% share), 2020

Leading companies in the Eastern European confectionery sector by value sales (US$ million), 2020

Leading brands (including private label) in the Eastern European confectionery sector by value sales (US$ million), 2020

Country-level contribution to the growth of H&W Market in Eastern Europe, 2020-2025

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

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