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Opportunities in the Eastern Europe Spirits Sector

The Eastern Europe spirits market size was valued at $63.45 billion in 2021. The market is projected to grow at a CAGR of more than 4% during the forecast period. Eastern Europe was the fourth-largest region for spirits. Among all the categories in the sector, vodka accounted for the largest value share. Based on the relative performance of countries on multiple metrics, Poland, the Czech Republic, Latvia, and Hungary were shortlisted as high-potential countries due to their large spirits market sizes, projected high value growth rates, and rising per capita value growth levels.

The Eastern Europe spirits market research report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe spirits sector, analyzing data from 20 countries in the region.

Eastern Europe Spirits Market Overview

Eastern Europe Spirits Market Overview

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What is the country-wise outlook of the Eastern Europe spirits market?

Poland, the Czech Republic, Latvia, and Hungary were shortlisted as high-potential countries, primarily due to their large spirits sector sizes, projected high value growth rates, and projected rising per capita value levels. Among them, Poland was the largest market in terms of both value and volume in 2021.

What are the key categories in the Eastern Europe spirits market?

The key categories in the Eastern Europe spirits market are vodka, brandy, gin and genever, specialty spirits, whiskey, tequila and mezcal, liqueurs, rum, and flavored alcoholic beverages. In 2021, the vodka category accounted for the largest value share, followed by brandy and specialty spirits. The rum category is expected to register the fastest value and volume CAGRs in the forecast period.

Eastern Europe spirits market, by categories

Eastern Europe spirits market, by categories

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What are the key distribution channels in the Eastern Europe spirits market?

The key distribution channels in the Eastern Europe spirits market are hypermarkets and supermarkets, food and drinks specialists, convenience stores, cash and carries and warehouse clubs, and on-trade. Hypermarkets and supermarkets was the leading distribution channel in the Eastern Europe Spirits sector in 2021.

Eastern Europe spirits market, by distribution channels

Eastern Europe spirits market, by distribution channels

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What are the key packaging materials in the Eastern Europe spirits market?

The key packaging materials in the Eastern Europe spirits market are glass and rigid metal. Glass was the most widely used pack material.

Eastern Europe spirits market, by packaging materials

Eastern Europe spirits market, by packaging materials

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Which are the key companies in the Eastern Europe spirits market?

Some of the key companies in the Eastern Europe spirits market are CEDC International Sp. z o.o., Global Spirits s.r.o., Stock Spirits Group PLC, Beluga Group, and Bayadera Group. CEDC International Sp. z o.o. led the spirits sector in Eastern Europe in 2020.

Eastern Europe spirits market, by key companies

Eastern Europe spirits market, by key companies

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Market report scope

Market size (Year – 2021) $63.45 billion
Growth rate CAGR of >4%
Forecast period 2021-2026
Key categories Vodka, Brandy, Gin and Genever, Specialty Spirits, Whiskey, Tequila and Mezcal, Liqueurs, Rum, and Flavored Alcoholic Beverages
Key distribution channels Hypermarkets And Supermarkets, Food and Drinks Specialists, Convenience Stores, Cash and Carries and Warehouse Clubs, and On-Trade
Key packaging materials Glass and Rigid Metal
Key companies CEDC International Sp. z o.o., Global Spirits s.r.o., Stock Spirits Group PLC, Beluga Group, and Bayadera Group

This report provides:

  • Sector size, market size, and growth analysis by category.
  • Indicates changing share of value consumption of various spirits by category across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic trends, governance indicators, and technological infrastructure.
  • Overview, demographic analysis, and key trends across high-potential countries.
  • Some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
  • Provides an overview of leading companies in the Eastern Europe region, besides analyzing the growth of private labels in the region.
  • Analysis on the leading distribution channels in the Eastern Europe Spirits sector in 2021. It covers seven retail distribution channels, namely hypermarkets and supermarkets, food and drinks specialists, convenience stores, “Dollar stores”, variety stores and general merchandise retailers, e-retailers, cash and carries and warehouse clubs, and department stores, and other retailers.
  • Percentage share and growth analysis for various pack materials, pack types, closure, and primary outer types based on the volume sales (by pack units) of spirits.
  • The challenges and future outlook pertaining to the Eastern Europe Spirits sector.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.
  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country-specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region than can help companies in revenue expansion.
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates.

Key Players

CEDC International Sp. z o.o.

Global Spirits s.r.o.

Stock Spirits Group PLC

Beluga Group

Bayadera Group

White Feather International Sp. z o.o

Marussia Beverages B.V.

Alexandrion Group

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – Eastern Europe Compared with Other Regions

Value and Volume Growth Analysis by Region

Eastern European Market Growth Analysis by Country

Eastern European Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying High-Potential Countries

Top Four High-Potential Countries in Eastern Europe

Overview of High-Potential Countries in Eastern Europe

Growth Contribution Analysis by Country (1/5)

Growth Contribution Analysis by Country (2/5)

Growth Contribution Analysis by Country (3/5)

Growth Contribution Analysis by Country (4/5)

Growth Contribution Analysis by Country (5/5)

Value Share Analysis of Spirits Compared with Other Alcoholic Beverages Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Poland: Overview of Spirits Sector

Poland: Demographic Analysis

Poland: Market Size Analysis of Top 10 Cities

Poland: Market Size Analysis of Top 10 Cities by Category

Poland: Top 10 Cities’ Contribution to Volume Growth

Poland: Key Trends in Spirits Sector The Czech Republic: Overview of Spirits Sector

The Czech Republic: Demographic Analysis

The Czech Republic: Market Size Analysis of Top Four Cities

The Czech Republic: Market Size Analysis of Top Four Cities by Category

The Czech Republic: Top Four Cities’ Contribution to Volume Growth

The Czech Republic: Key Trends in Spirits Sector

Latvia: Overview of Spirits Sector

Latvia: Key Trends in Spirits sector

Hungary: Overview of Spirits Sector

Hungary: Demographic Analysis

Hungary: Market Size Analysis of Top Five Cities

Hungary: Market Size Analysis of Top Five Cities by Category

Hungary: Top Five Cities’ Contribution to Volume Growth

Hungary: Key Trends in Spirits Sector

Part 4: Success Stories

About Case Studies

Case Study: White Feather Vodka by White Feather International Sp. z o.o

Case Study: Mamont Vodka by Marussia Beverages B.V.

Case Study: SABER Elyzia Premium Cherry by Alexandrion Group

Part 5: Competitive Environment

Leading Companies’ Shares in the Eastern European Spirits Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Eastern European Spirits Sector

Leading Brands in the Eastern European Spirits Sector

Private Label Penetration in the Eastern European Spirits Sector

Part 6: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 7: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook

Key Challenges in the Eastern European Spirits Sector

Future Outlook of the Eastern European Spirits Sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2021-2026

Overview of high-potential countries in Eastern Europe

Value shares of sectors as proportions of overall alcoholic beverages by country, 2021

Change in consumption of categories within spirits sector (value terms), by country, 2021-2026

Poland: Volume analysis of top 10 cities by category (million liters), 2021

The Czech Republic: Volume growth analysis of top four cities by category (million liters), 2020

Hungary: Volume growth analysis of top five cities by category (million liters), 2021

Top five companies’ shares by brand (in volume terms) in spirits sector, 2020

Private label penetration (in volume terms) in spirits sector, 2020

Leading distribution channels (in volume terms) in Eastern Europe by country, 2021

Leading distribution channels (in volume terms) in Eastern Europe by category, 2021

List of Figures

List of Figures

Annual value growth analysis by region, 2021-2026

Annual volume growth analysis by region, 2021-2026

Category volume growth analysis of countries compared with regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Eastern Europe, 2021-2026

Country-level contribution to the growth of brandy in Eastern Europe, 2021-2026

Country-level contribution to the growth of gin & genever in Eastern Europe, 2021-2026

Country-level contribution to the growth of liqueurs in Eastern Europe, 2021-2026

Country-level contribution to the growth of rum in Eastern Europe, 2021-2026

Country-level contribution to the growth of vodka in Eastern Europe, 2021-2026

Country-level contribution to the growth of tequila & mezcal in Eastern Europe, 2021-2026

Country-level contribution to the growth of flavored alcoholic beverages in Eastern Europe, 2021-2026

Country-level contribution to the growth of whiskey in Eastern Europe, 2021-2026

Country-level contribution to the growth of specialty spirits in Eastern Europe, 2021-2026

Per capita consumption of spirits categories in Eastern Europe by country, 2021

Per capita expenditure on spirits categories in Eastern Europe by country, 2021

Poland: Category share, 2021

Poland: Demographic analysis

Poland: Volume growth analysis of top 10 cities (million liters), 2016-2021

Poland: Volume growth contributions of top 10 cities (million liters), 2016-2021

The Czech Republic: Category share, 2021

The Czech Republic: Demographic analysis

The Czech Republic: Market size analysis of top four cities

The Czech Republic: Volume growth contributions of top four cities (million liters), 2016-2021

Latvia: Category share, 2021

Hungary: Category share, 2021

Hungary: Demographic analysis

Hungary: Volume growth analysis of top five cities (million liters), 2016-2021

Hungary: Volume growth contribution of top five cities (million liters), 2016-2021

Leading companies in the Eastern European spirits sector by volume sales (% share), 2020

Leading companies in the Eastern European spirits sector by volume sales (million liters), 2020

Leading brands (including private label) in the Eastern European spirits sector by volume sales (million liters), 2020

Key pack material volume (liters) share, 2021

Unit volume growth by pack material, 2016-2026

Key pack type volume (liters) share, 2021

Unit volume growth by pack type, 2016-2026

Key closure type volume (liters) share, 2021

Unit volume growth by closure type, 2016-2026

Key primary outer type volume (liters) share, 2021

Unit volume growth by primary outer type, 2016-2026

Frequently Asked Questions

The spirits market size in Eastern Europe was valued at $63.45 billion in 2021.

 

 

 

 

 

The spirits market in Eastern Europe is projected to grow at a CAGR of more than 4% during the forecast period.

The key categories in the Eastern Europe spirits market are vodka, brandy, gin and genever, specialty spirits, whiskey, tequila and mezcal, liqueurs, rum, and flavored alcoholic beverages.

The key distribution channels in the Eastern Europe spirits market are hypermarkets and supermarkets, food and drinks specialists, convenience stores, cash and carries and warehouse clubs, and on-trade.

The key packaging materials in the Eastern Europe spirits market are glass and rigid metal.

Some of the key companies in the Eastern Europe spirits market are CEDC International Sp. z o.o., Global Spirits s.r.o., Stock Spirits Group PLC, Beluga Group, and Bayadera Group.

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