E-Retail in the UK 2018 – 2023

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Published: November 30, 2018 Report Code: VR0130CH-ST

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"E-Retail in the UK 2018 – 2023", report forms part of GlobalData's Retail Channels series, and offers a comprehensive insight into the consumer and market dynamics of the e-retail channel. The report analyses the channel, the main trends, and consumer attitudes of the channel.

The UK online market is set to reach £55.9bn in 2018 and remain on a positive growth trajectory, albeit slowing as the channel matures. Clothing & footwear is expected to remain the largest sector online in the next five years as clothing & footwear specialists improve their online propositions, encouraging consumers to shop more regularly and online pureplays continue to bolster spend in the sector.

Scope

– Despite being a mature sector online, clothing & footwear revenue will rise 40.3% out to 2023 and is predicted to remain the largest sector online.

– Average annual order frequency varies significantly across sectors, driven by factors including impulse purchases, price, the need for replacement items and convenience.

– Mobiles currently have the second highest device penetration with 48.1% of online shoppers purchasing via the device – though this is a substantial 45.9 ppts behind desktop/laptop penetration.

– Retailers must adapt to compete with Amazon, which dominates across almost all sectors.

Reasons to Buy

– Use our in-depth consumer and market insight to learn about the growth of the different sectors in e-retail, and the related drivers and inhibitors for each sector.

– Understand why and how consumers shop online for different products, and their shopping journeys.

– Understand which retailers have the most popular online propositions in each sector.

– Understand average annual spend per head online by demographic, sector and device.

Amazon
ASOS
H&M
Topshop
New Look
IKEA
Marks & Spencer
Instagram
Pinterest
MADE.com
Wayfair
John Lewis
Next
Boots
Superdrug
Hermes
DPD
Tesco
Sainsbury's
PrettyLittleThing
boohoo.com
Very.co.uk
H&M
Debenhams
WH Smith
In Motion
Waterstones
Foyles
Primark
Missy Empire
Fashion Nova
Public Desire
boohooMAN
Sosandar
B&M
Home Bargains
Poundland
The Range
Wyevale
Dobbies
Notcutts
Ocado
Blue Diamond
Crocus
Bakker
Gardening Express
Patch
Screwfix
AO.com
AppliancesDirect
Apple
Netflix
Spotify
HMV
Morrisons
Waitrose
Aldi
Lidl
AO.com
Instacart
Quipup
Stuart
Gophr
DFS
ScS
Dreams
Sofology
Swoon
AO.com
Loaf
Eve
Simba
Emma
Bensons
Casper
Drunk Elephant
Space NK

Table of Contents

Table of Contents

THE HOT ISSUES

Channel drivers and inhibitors

Sector drivers and inhibitors

Main issues in e-retail

Fulfilment options must evolve to provide flexibility

Digital integration vital to enhance instore experience

Online pureplays will bolster online clothing & footwear

The right technology must be utilised to drive growth

Online retailers dodge budget bullet

Sustainability stance should be a priority for retailers

True value of stores

WHAT PEOPLE BUY

Headlines

The channel at a glance

Overall channel size

Overall channel growth

Overall channel size

Sector penetration in e-retail

Sector growth in e-retail

Spend per head by sector

Total spend per head

Digital market

Click & collect split by sector

Third-party pickup split by sector

E-retail deliveries by sector and parcel size

Returns channel

Books

Clothing & footwear

DIY & gardening

Electricals

Entertainment

Food & grocery

Furniture & floorcoverings

Health & beauty

Homewares

WHO SHOPS

Headlines

Online shoppers

Books

Clothing & footwear

DIY & gardening

Electricals

Food & grocery

Furniture & floorcoverings

Health & beauty

Homewares

Entertainment

THE SHOPPER JOURNEY

Headlines

Online shopping by device

Social media usage

Location of online purchases

Home delivery

Online returns

Consumer satisfaction

Use of technology

WHERE PEOPLE SHOP

Headlines

Headlines

Drivers of online shopping

Retailer penetrations

Books top 10 retailers

Clothing & footwear top 10 retailers

DIY & gardening top 10 retailers

Electricals top 10 retailers

Food & grocery (weekly or regular shop) top 10 retailers

Food & grocery (gift foods) top 10 retailers

Furniture & floorcoverings top 10 retailers

Headlines

Health & beauty top 10 retailers

Homewares top 10 retailers

Music & video top 10 retailers

Video & computer games top 10 retailers

Best in class retailers

METHODOLOGY

What is included

Table

List of Tables

The channel at a glance, 2018 & 2023

Sector expenditure and growth, 2018 & 2018-2023

Online digital market size by sector, 2018-2023

Click and collect split by sector, 2018 & 2023

Third-party pickup split by sector, 2018 & 2023

Value of deliveries made by parcel size, by sector 2018 & 2023

Best in class retailers, 2018

Figures

List of Figures

Clothing & footwear spend via online pureplays, 2017-2023

Consideration of environmental impacts when choosing clothing & footwear retailers and products, 2018

True Value of Stores, including food & grocery, 2017

True Value of Stores, excluding food & grocery, 2017

True Value of Stores boost by sector, 2017

Total size of the online market and share by sector, 2018

Relative position of sectors online in terms of size, 2018, and growth, 2018-2023

Overall online: size of the channel, 2017-2023

Overall online: annual growth rates, 2017-2023

Online share of total retail expenditure, 2017-2023

Online non-food share of total non-food retail expenditure, 2017-2023

Sector penetration online, 2018

Sector growth online, 2018-2023

Average annual spend per head by sector, 2018

Total average annual spend per head, 2017-2023

Size of click & collect market by sector, 2018

Size of third-party pickup market by sector, 2018

Returns market by sector, 2018 & 2023

Books: online market size, 2017-2023

Books: annual growth rates, 2017-2023

Books: growth across channels, 2017-2023

Books: click & collect, 2017-2023

Books: third-party pickup, 2017-2023

Books: share of total online market, 2017-2023

Books: online share of sector, 2017-2023

Books: online spend per head, 2017-2023

Books: share of online shoppers, 2018 & 2023

Books: online shopping population, 2017-2023

Clothing & footwear: online market size, 2017-2023

Clothing & footwear: annual growth rates, 2017-2023

Clothing & footwear: growth across channels, 2017-2023

Clothing & footwear: click & collect, 2017-2023

Clothing & footwear: third-party pickup, 2017-2023

Clothing & footwear: share of total online market, 2017-2023

Clothing & footwear: online share of sector, 2017-2023

Clothing & footwear: online spend per head, 2017-2023

Clothing & footwear: share of online shoppers, 2018 & 2023

Clothing & footwear: online shopping population, 2017-2023

DIY & gardening: online market size, 2017-2023

DIY & gardening: annual growth rates, 2017-2023

DIY & gardening: growth across channels, 2017-2023

DIY & gardening: click & collect, 2017-2023

DIY & gardening: third-party pickup, 2017-2023

DIY & gardening: share of total online market, 2017-2023

DIY & gardening: online share of sector, 2017-2023

DIY & gardening: online spend per head, 2017-2023

DIY & gardening: share of online shoppers, 2018 & 2023

DIY & gardening: online shopping population, 2017-2023

Electricals: online market size, 2017-2023

Electricals: growth rates, 2017-2023

Electricals: growth across channels, 2017-2023

Electricals: click & collect, 2017-2023

Electricals: third-party pickup, 2017-2023

Electricals: share of total online market, 2017-2023

Electricals: online share of sector, 2017-2023

Electricals: online spend per head, 2017-2023

Electricals: share of online shoppers, 2018 & 2023

Electricals: online shopping population, 2017-2023

Entertainment: online market size, 2017-2023

Entertainment: annual growth rates, 2017-2023

Entertainment: growth across channels, 2017-2023

Entertainment: click & collect, 2017-2023

Entertainment: third-party pickup, 2017-2023

Entertainment: share of total online market, 2017-2023

Entertainment: online share of sector, 2017-2023

Entertainment: online spend per head, 2017-2023

Entertainment: share of online shoppers, 2018 & 2023

Entertainment: online shopping population, 2017-2023

Food & grocery: online market size, 2017-2023

Food & grocery: annual growth rates, 2017-2023

Food & grocery: growth across channels, 2017-2023

Food & grocery: click & collect, 2017-2023

Food & grocery: third-party pickup, 2017-2023

Food & grocery: share of total online market, 2017-2023

Food & grocery: online share of sector, 2017-2023

Food & grocery: online spend per head, 2017-2023

Food & grocery: share of online shoppers, 2018 & 2023

Food & grocery: online shopping population, 2017-2023

Furniture & floorcoverings: online market size, 2017-2023

Furniture & floorcoverings: annual growth rates, 2017-2023

Furniture & floorcoverings: growth across channels, 2017-2023

Furniture & floorcoverings: click & collect, 2017-2023

Furniture & floorcoverings: third-party pickup, 2017-2023

Furniture & floorcoverings: share of total online market, 2017-2023

Furniture & floorcoverings: online share of sector, 2017-2023

Furniture & floorcoverings: online spend per head, 2017-2023

Furniture & floorcoverings: share of online shoppers, 2018 & 2023

Furniture & floorcoverings: online shopping population, 2017-2023

Health & beauty: online market size, 2017-2023

Health & beauty: annual growth rates, 2017-2023

Health & beauty: growth across channels, 2017-2023

Health & beauty: click & collect, 2017-2023

Health & beauty: third-party pickup, 2017-2023

Health & beauty: share of total online market, 2017-2023

Health & beauty: online share of sector, 2017-2023

Health & beauty: online spend per head, 2017-2023

Health & beauty: share of online shoppers, 2018 & 2023

Health & beauty: online shopping population, 2017-2023

Homewares: online market size, 2017-2023

Homewares: annual growth rates, 2017-2023

Homewares: growth across channels, 2017-2023

Homewares: click & collect, 2017-2023

Homewares: third-party pickup, 2017-2023

Homewares: share of total online market, 2017-2023

Homewares: online share of sector, 2017-2023

Homewares: online spend per head, 2017-2023

Homewares: share of online shoppers, 2018 & 2023

Homewares: online shopping population, 2017-2023

Penetration of all online shoppers, overall and by demographic, 2017 & 2018

Profile of the online shopper, 2018

Average number of orders by demographic, 2018

Penetration of online books shoppers, overall and by demographic, 2017 & 2018

Profile of online shoppers: books, 2018

Average number of books orders by demographic, 2018

Penetration of online clothing & footwear shoppers, overall and by demographic, 2017 & 2018

Profile of online shoppers: clothing & footwear, 2018

Average number of clothing & footwear orders by demographic, 2018

Penetration of online DIY & gardening shoppers, overall and by demographic, 2017 & 2018

Profile of online shoppers: DIY & gardening, 2018

Average number of DIY & gardening orders by demographic, 2018

Penetration of online electricals shoppers, overall and by demographic, 2017 & 2018

Profile of online shoppers: electricals, 2018

Average number of electricals orders by demographic, 2018

Penetration of online food & grocery (weekly or regular shop) shoppers, overall and by demographic, 2017 & 2018

Profile of online shoppers: food & grocery (weekly or regular shop), 2018

Average number of food & grocery (weekly or regular shop) orders by demographic, 2018

Penetration of online furniture & floorcoverings shoppers, overall and by demographic, 2017 & 2018

Profile of online shoppers: furniture & floorcoverings, 2018

Average number of furniture & floorcoverings orders by demographic, 2018

Penetration of online health & beauty shoppers, overall and by demographic, 2017 & 2018

Profile of online shoppers: health & beauty, 2018

Average number of health & beauty orders by demographic, 2018

Penetration of online homewares shoppers, overall and by demographic, 2017 & 2018

Profile of online shoppers: homewares, 2018

Average number of homewares orders by demographic, 2018

Penetration of online entertainment shoppers, overall and by demographic, 2017 & 2018

Profile of online shoppers: entertainment, 2018

Average number of entertainment orders by demographic, 2018

Device penetration, 2015-2018

Desktop/laptop penetration by demographic, 2018

Mobile penetration by demographic, 2018

Tablet penetration by demographic, 2018

Proportion of total online spend by device, 2018 & 2023

Average spend per head by device, 2018

Average number of orders by device, 2014-2018

Average spend per head by device per order, 2018

Penetration of social media channels by device, 2018

Locations where consumers made online purchases, 2018

Penetration of shoppers using home delivery options and percentage that would use each option more in the future, 2018

How much consumers would be willing to spend on same day delivery, 2018

Parcel size mix of online returns, 2018

Online return methods, 2018

Drivers of online returns for all sectors excluding clothing & footwear, 2018

Drivers of online returns for clothing & footwear, 2018

Satisfaction: Overall purchase satisfaction, 2017 & 2018

Satisfaction: Ease of website use, 2017 & 2018

Satisfaction: Finding products on website used, 2017 & 2018

Satisfaction: Product imagery, 2017 & 2018

Satisfaction: Product information, 2017 & 2018

Satisfaction: Ordering and payment, 2017 & 2018

Satisfaction: Delivery, 2017 & 2018

Agreement to statements around the use of technology in online shopping, 2018

Agreement to statements around shopping with a smartphone, 2018

Drivers of online shopping, 2018

Online shopper driver: convenience, by demographic, 2018

Online shopper driver: lower prices, by demographic, 2018

Online shopper driver: saves time, by demographic, 2018

Online shopper driver: can shop at any time that suits, by demographic, 2018

Online shopper driver: better selection, by demographic, 2018

Online shopper driver: product not available elsewhere, by demographic, 2018

Online shopper driver: allows me to compare prices, by demographic, 2018

Online shopper driver: more product information, by demographic, 2018

Online shopper driver: prompted by online promotion, by demographic, 2018

Online shopper driver: received online voucher code, 2018

Books top 10 retailers via desktop/laptop, 2018

Books top 10 retailers via tablet, 2018

Books top 10 retailers via mobile, 2018

Clothing & footwear top 10 retailers via desktop/laptop, 2018

Clothing & footwear top 10 retailers via tablet, 2018

Clothing & footwear top 10 retailers via mobile, 2018

DIY & gardening top 10 retailers via desktop/laptop, 2018

DIY & gardening top 10 retailers via tablet, 2018

DIY & gardening top 10 retailers via mobile, 2018

Electricals top 10 retailers via desktop/laptop, 2018

Electricals top 10 retailers via tablet, 2018

Electricals top 10 retailers via mobile, 2018

Food & grocery (weekly or regular shop) top 10 retailers via desktop/laptop, 2018

Food & grocery (weekly or regular shop) top 10 retailers via tablet, 2018

Food & grocery (weekly or regular shop) top 10 retailers via mobile, 2018

Food & grocery (gift foods) top 10 retailers via desktop/laptop, 2018

Food & grocery (gift foods) top 10 retailers via tablet, 2018

Food & grocery (gift foods) top 10 retailers via mobile, 2018

Furniture & floorcoverings top 10 retailers via desktop/laptop, 2018

Furniture & floorcoverings top 10 retailers via tablet, 2018

Furniture & floorcoverings top 10 retailers via mobile, 2018

Health & beauty top 10 retailers via desktop/laptop, 2018

Health & beauty top 10 retailers via tablet, 2018

Health & beauty top 10 retailers via mobile, 2018

Homewares top 10 retailers via desktop/laptop, 2018

Homewares top 10 retailers via tablet, 2018

Homewares top 10 retailers via mobile, 2018

Music & video top 10 retailers via desktop/laptop, 2018

Music & video top 10 retailers via tablet, 2018

Music & video top 10 retailers via mobile, 2018

Video & computer games top 10 retailers via desktop/laptop, 2018

Video & computer games, top 10 retailers via tablet, 2018

Video & computer games, top 10 retailers via mobile, 2018

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