ForeSights: Functional Mushrooms – A superfood blurring the lines between nutrition and medicine

Functional mushrooms such as chaga, reishi, shiitake, and maitake are gaining appeal as a "superfood" ingredient in a diverse array of food and drinks, as well as skincare and haircare products.

Functional mushrooms, also called "medicinal mushrooms," are a select group of edible mushrooms that provide nutritive and sensory value, as well as substantial health and medicinal benefits.


– Functional mushrooms are versatile ingredients that can be incorporated into a diverse array of food and beverage formats to offer convenience to consumers.

– These nutrient-dense mushrooms address the growing consumer demand for fresh, natural, and “clean” foods.

– Owing to their purported medicinal properties, functional mushrooms can appeal to consumers who are striving to attain health and wellness through their diets.

– Extracts of functional mushrooms can serve as an natural substitutes for a host of synthetic ingredients, thereby paving the way for "cleaner" cosmetics and personal care products.

Reasons to buy

– Provides an early warning system for emerging trends, threats, and opportunities in fast-moving consumer goods.

– Drives analysis of potential future consumer behavior.

– Generates ideas and inspiration for new product development.

Companies mentioned


East London Juice

Matcha Mylkbar

Scelta Mushrooms

Smallhold Inc.

Back to the Roots

Yuguo Farms

Purely Elizabeth

Four Sigmatic

Livwell Products

Shiseido Co. Ltd.


Table of Contents

Table of Contents

1. Introduction 5

2. What? 6

3. Why? 7

4. Take-Outs 15

5. Appendix 20


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