The Rise of Pet and Plant Parents – Coronavirus (COVID-19) Consumer Behavior Impact

This report is part of the GlobalData COVID-19 Impact on Consumer Behavior series, which tracks how the pandemic and many factors have impacted consumer behavior and purchase decisions.

This report identifies key motivations that are driving consumers towards adopting pets and growing plants more during the coronavirus pandemic, and is offering recommendations for brands to target pet and plant parents.

Scope

– Many people turned to pets and carrying for plants during the global outbreak of COVID-19.

– Pets and plants provide comfort and companionship in times of uncertainty.

– Gardening and growing your own vegetables and fruits can provide a sense of accomplishment, while keeping consumers physically and mentally healthy.

Reasons to buy

– Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct decision-making and inform new product development.

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