COVID-19 Impact on Beiersdorf
- Pages: 10
- Published: April 2020
- Report Code: CSCV2005CI
Coronavirus (COVID-19) Company Impact: Beiersdorf reports key findings as of April 16, 2020 based on market analysis and brand diversification by industry and geography.
Beiersdorf's strong image and focus on essential items put it in at an advantage over other companies in the face of the pandemic. Its R&D focus on the development of innovative ideas and products to meet the changing market trends and consumer requirements will also help it to overcome the present adverse conditions.
– As a leading skincare player, Beiersdorf has many strengths to help it ride out the effects of the disease on its sales.
– With the OTC healthcare business accounting for a small value share of Beiersdorf's sales, it is not expected to have a significant impact on its performance.
– Beiersdorf's focus on developing its present skincare portfolio in line with consumers' requirements will provide it with some protection against the effects on brand sales.
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Table of Contents
Table of Contents
COVID-19 impact analysis on Beiersdorf – key findings as of 15th April, 2020
As a leading skincare player, Beiersdorf has many strengths to help it ride out the effects of the disease on its sales
Geographic spread analysis – COVID-19 vs Beiersdorf's brand sales
Beiersdorf's focus on developing its present skincare portfolio as per consumers' requirements will provide it with some protection against the effects on brand sales
The impact of COVID-19 on regional GDP per capita levels
Global GDP is set to decline by 5% compared to 2019 as a result of the COVID-19 outbreak
Beiersdorf's exposure: brand sales by region and sector vs regional impact levels
The impact of COVID-19 is inevitable, but Beiersdorf's strong cosmetic & toiletries business should help to mitigate losses
Cosmetics & toiletries exposure: brand sales by region and sector vs regional impact levels
Beiersdorf's cosmetic & toiletries business is well placed to deal with the impact
OTC healthcare exposure: brand sales by region and sector vs regional impact levels