FMCG Business Confidence Report Q4 2014

Overall, 41% of FMCG respondents state that they are operating in a stable economic environment, while 28% state that the current economic conditions are favorable The majority of respondents anticipate a positive change in company growth prospects over the next quarter Business operatives from Asia-Pacific anticipate an increase in sales growth in Q4 2014, compared to Q3 2014 Protecting and growing market share, and reducing costs are the most preferred priorities by FMCG industry executives operating across all regions


This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading global FMCG industry executives. The report analyzes current economic conditions prevailing across the globe and their impact on the FMCG industry, and forecasts the company and industry growth prospects over the next quarter. Furthermore, it provides information about the impact of consumer confidence, supplier prices, and staff headcount likely to affect investment decisions in the industry over the next quarter. Moreover, this report provides a comparative analysis of survey results with Q3, Q2, and Q1 2014 results, wherever applicable.

In particular, it provides an in-depth analysis of the following:

Industry executives’ opinion about the current state of the global economy: examines the prevailing economic conditions and executives’ opinion about the global economy and the state of economy across various regions

Growth prospects of company and industry: provides industry executives’ expectations towards the growth prospects of their company and the industry over the next quarter and tracks the change in executives’ opinion during the last three quarters

Change in consumer confidence: analyzes FMCG industry executives’ opinion about the change in consumer confidence, globally, over the next quarter and a comparative analysis with the last three quarter’s results

Impact of supplier prices: determines the expected change in supplier prices across various categories and their impact on business confidence, and examines the key factors influencing the change

Change in staff headcount and sales performance: tracks the expected change in staff headcount and sales among industry executives operating in various regions, over the next quarter

Investment activities: ascertains the various investment activities on which industry executives intend to focus, and tracks the change priorities and strategies regarding future investments

Business concerns: examines industry executives’ attitudes towards various business concerns and their change in opinion over the last quarter

Key priorities: identifies the immediate priorities of industry executives operating in various regions, and tracks the change in executives’ sentiment compared to the last quarter

Reasons to buy

The report projects the current and future operating conditions of the FMCG industry and allows readers to make effective business decisions

The report assists readers in making strategic decisions by understanding the present and future economic conditions, and consumer issues including key growth regions

FMCG industry suppliers will be provided with a clear uncovering of the key challenges and opportunities, and identify the key priorities likely to affect the industry’s growth prospects

The report forecasts the change in supplier prices of various products, which are likely to influence the industry’s growth prospects over the next quarter

The report helps industry executives recognize the change in consumer confidence levels in the global FMCG industry over the next quarter

Companies mentioned

Britannia Industries, ITC, Hershey, Unilever, Talenti Gelato & Sorbetto, Papa John’s, Nestlé

Table of Contents

• Methodology and sample size

• Confidence indexes

• State of the economy

• Growth prospects and consumer confidence

• Supplier prices and levels of expenditure

• Organizational outlook and strategy

• Appendix

List of Tables


List of Figures



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