Emerging Consumer Trends and their Future Impact on FMCG Industry

Convenience and health will be significant consumer trends over the next three years Health, naturalness and simplicity, and convenience will play an important role in shaping the industry over the next three years Organizations are adopting sustainable sourcing and minimizing pollution to make their product portfolio more ethical and environment friendly over the next three years Organizations are planning to enhance quality assurance levels and improve the premium credentials of products over the next three years The highest percentage of executives who operate in Asia-Pacific consider heart health as a significant health issue for their organization

Scope

This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading global FMCG industry executives. The report examines the potential impact of specific trends on consumers, organizations, and the industry over the next three years. Furthermore, the report highlights the activities planned by organizations to simplify consumer choices, increase convenience by product packaging techniques, and enhance product image. Moreover, this report provides information about prominent health issues from an organization's perspective and the steps taken to make their product portfolio more ethical and environmentally friendly over the next three years.

In particular, it provides an in-depth analysis of the following:

Steps to help consumers avoid selection dilemma: it identifies activities undertaken by organizations to make the choices easier for consumers who intend to avoid a trade-off between health and indulgence

The significance of health as a trend from a consumer, organization, and industry point of view: anticipates the impact of health on consumer behavior, organization business strategy, and industry dynamics over the next three years

Health issues: examines significant health issues from an organization’s perspective

The significance of convenience as a trend from a consumer, organization, and industry point of view: anticipates the impact of convenience on consumer behavior, organization business strategy, and industry dynamics over the next three years

The significance of naturalness and simplicity as a trend from a consumer, organization, and industry point of view: anticipates the impact of naturalness and simplicity on consumer behavior, organization business strategy, and industry dynamics over the next three years

Focus on product packaging: identifies steps taken by organizations to make products more convenient through product packaging

Steps to improve the premium credential of the product over the next three years: identifies activities preferred by organizations over the next three years to enhance product image

Organizations' preferred approaches to enhance the ethical quotient and environment friendliness of a product range: identifies steps taken by organizations to make their product portfolio more ethical and environmentally friendly over the next three years

Reasons to buy

The report provides information about significant trends from a consumer, organization, and industry perspective over the next three years. This will allow organizations to make an effective business strategy

The report helps readers to make business decisions by examining health issues, which are important from an organization’s point of view

Organizations will be provided information about the activities undertaken to improve the premium credential of the product over the next three years

The report highlights activities planned by organizations over the next three years to simplify consumption alternatives for consumers. This will help organizations to assess consumer expectations and enhance product innovation

The report identifies organizations' preferred approaches over the next three years towards increasing environment friendliness and enhancing their ethical quotient. This will help organizations to redesign CSR policies and initiatives in a better way

Companies mentioned

Amazon.com, The Coca-Cola company, Dupont Nutrition and health, AB-Biotics SA, Bayn Europe AB, Barentz Europe B.V., Jamba Juice Company, Zego Snacks, Kellogg Company, Walmart Stores Inc., Trailblazer Food Products, Arcadia Biosciences, Inc., Cargill Inc.,

Table of Contents

Introduction

Business attitudes towards consumer trends

Identifying the importance of trends in the FMCG arena from a consumer, organization and industry perspective

An analysis of how organizations plan to target consumer trends over the next three years

List of Tables

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List of Figures

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    Pricing

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