Country Profile: Seasonings, Dressings & Sauces sector in China

The preference for traditional Chinese sauces with rising economy and increasing urbanisation rate are contributing to the growth of the Chinese Seasonings, Dressings & Sauces sector. Of the nine markets, Condiment Sauces is the largest market in both value and volume terms while Wet Cooking Sauces is forecast to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of seasonings, dressings and sauces in the country. Glass is the most commonly used packaging material in the sector. Shanghai Totole Flavouring Food Co. Ltd., Foshan Haitian Flavoring & Food Co., Ltd. and Lee Kum Kee are the leading market players in the Chinese Seasonings, Dressings & Sauces sector.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in China provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2011-2021

– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– Condiment Sauces is the largest market by value in 2016 and it is expected to grow at a CAGR of 10.1% during 2016-2021

– Hypermarkets & Supermarkets is the leading distribution channel in the Chinese Seasonings, Dressings & Sauces sector

– Private labels accounted for6.9% share by value in 2016

– Glass is the most commonly used packaging material in the Chinese Seasonings, Dressings & Sauces sector

– Consumers are trading down to value for money products in the Chinese Seasonings, Dressings & Sauces sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Seasonings, Dressings & Sauces products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Companies mentioned

Linyi Taitaile Seasoning Co.,Ltd

Mccormick & Company Inc.

Nestle S.A.

Qian xi ren ja

Rapunzel Naturkost

Shanghai Totole Flavouring Food Co. Ltd.

Unilever Plc

Campbell Soup Company

Massel

Bull head

Edward & Sons

Hormel Foods Corporation

La Vache

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. China in the global and regional context 5

3.1. China’s market share in the Global and Asia-Pacific Seasonings, Dressings & Sauces sector 5

3.2. China compared to other leading countries in Asia-Pacific 6

4. Market size analysis – Seasonings, Dressings & Sauces Sector 7

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in China 7

4.2. Per capita consumption analysis -China compared to the global and Asia-Pacific region 8

4.3. Extent to which consumers are trading up/down in the Chinese Seasonings, Dressings & Sauces sector 9

4.4. Value and volume analysis of markets in the Seasonings, Dressings & Sauces sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Bouillons & Stocks 13

5.3. Market analysis: Chutneys & Relishes 15

5.4. Market analysis: Condiment Sauces 17

5.5. Market analysis: Dips 20

5.6. Market analysis: Dressings 22

5.7. Market analysis: Dry Cooking Sauces 25

5.8. Market analysis: Herbs, Spices & Seasonings 27

5.9. Market analysis: Tomato Pastes and Purées 30

5.10. Market analysis: Wet Cooking Sauces 31

6. Distribution analysis 34

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 34

6.2. Distribution channel share analysis: Bouillons & Stocks 35

6.3. Distribution channel share analysis: Chutneys & Relishes 36

6.4. Distribution channel share analysis: Condiment Sauces 37

6.5. Distribution channel share analysis: Dips 38

6.6. Distribution channel share analysis: Dressings 39

6.7. Distribution channel share analysis: Dry Cooking Sauces 40

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 41

6.9. Distribution channel share analysis: Tomato Pastes and Purées 42

6.10. Distribution channel share analysis: Wet Cooking Sauces 43

7. Competitive landscape 44

7.1. Brand share analysis by sector 44

7.2. Brand share analysis by markets 51

7.2.1. Bouillons & Stocks 67

7.2.2. Chutneys & Relishes 69

7.2.3. Condiment Sauces 71

7.2.4. Dips 77

7.2.5. Dressings 79

7.2.6. Dry Cooking Sauces 82

7.2.7. Herbs, Spices & Seasonings 83

7.2.8. Wet Cooking Sauces 86

7.3. Private label share analysis 89

8. Health & Wellness analysis 91

8.1. Market size analysis by Health & Wellness claims 91

8.2. Market size analysis – Health & Wellness product attributes 92

8.3. Market size analysis – Health & Wellness consumer benefits 94

8.4. Leading companies in the Chinese Health & Wellness market 96

9. Packaging analysis 100

9.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 100

9.2. Packaging share analysis by packaging material in Seasonings, Dressings & Sauces markets 101

9.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 102

9.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 103

9.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 104

9.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 105

9.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 106

9.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces markets 107

10. Macroeconomic analysis 108

10.1. GDP per capita 111

10.2. Population and population growth 112

10.3. Consumer Price Index 113

10.4. Population breakdown by age 114

11. Methodology 115

12. Definitions 116

13. Appendix 130

14. About GlobalData 154

15. Disclaimer 155

16. Contact Us 156

List of Tables

List of Tables

Table 1: Growth analysis by markets, 2016-2021 11

Table 2: Value analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 3: Volume analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 4: Value analysis of Chutneys & Relishes market by categories, 2011-2021 16

Table 5: Volume analysis of Chutneys & Relishes market by categories, 2011-2021 16

Table 6: Value analysis by of Condiment Sauces market categories, 2011-2021 18

Table 7: Volume analysis of Condiment Sauces market by categories, 2011-2021 19

Table 8: Value analysis of Dips market by categories, 2011-2021 21

Table 9: Volume analysis of Dips market by categories, 2011-2021 21

Table 10: Value analysis of Dressings market by categories, 2011-2021 23

Table 11: Volume analysis of Dressings market by categories, 2011-2021 24

Table 12: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 26

Table 13: Volume analysis of Dry Cooking Sauces market by categories, 2011-2021 26

Table 14: Value analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 28

Table 15: Volume analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 29

Table 16: Value analysis of Wet Cooking Sauces market by categories, 2011-2021 32

Table 17: Volume analysis of Wet Cooking Sauces market by categories, 2011-2021 33

Table 18: Brand Value and Volume- Seasonings, Dressings & Sauces sector 45

Table 19: Brand Value and Volume- Bouillons & Stocks market 52

Table 20: Brand Value and Volume- Chutneys & Relishes market 54

Table 21: Brand Value and Volume- Condiment Sauces market 56

Table 22: Brand Value and Volume- Dips market 58

Table 23: Brand Value and Volume-Dressings market 60

Table 24: Brand Value and Volume- Dry Cooking Sauces market 61

Table 25: Brand Value and Volume- Herbs, Spices & Seasonings market 63

Table 26: Brand Value and Volume- Tomato Pastes and Purées market 64

Table 27: Brand Value and Volume- Wet Cooking Sauces market 66

Table 28: Brand Value and Volume- Gravy Makers (Non-Gravy Granules) category 67

Table 29: Brand Value and Volume- Liquid Stocks category 67

Table 30: Brand Value and Volume- Stock Cubes category 68

Table 31: Brand Value and Volume- Chutney category 69

Table 32: Brand Value and Volume- Relish category 70

Table 33: Brand Value and Volume- Sweet Pickle category 70

Table 34: Brand Value and Volume- Barbecue Sauces category 71

Table 35: Brand Value and Volume- Brown Sauce category 71

Table 36: Brand Value and Volume- Chilli/Hot Sauce category 72

Table 37: Brand Value and Volume- Cocktail Sauces category 72

Table 38: Brand Value and Volume- Fish Sauces category 73

Table 39: Brand Value and Volume- Horseradish Sauces category 73

Table 40: Brand Value and Volume- Mustards category 73

Table 41: Brand Value and Volume- National Specialties category 74

Table 42: Brand Value and Volume- Oyster Sauces category 74

Table 43: Brand Value and Volume- Soy-Based Sauce category 75

Table 44: Brand Value and Volume- Tomato Ketchup category 76

Table 45: Brand Value and Volume- Other Condiment Sauces category 76

Table 46: Brand Value and Volume- Cream and Cream-Style Dips category 77

Table 47: Brand Value and Volume- Oil-Based Dips category 77

Table 48: Brand Value and Volume- Tomato-Based Dips category 77

Table 49: Brand Value and Volume- Other Dips category 78

Table 50: Brand Value and Volume- Cream and Cream-Style Dressings category 79

Table 51: Brand Value and Volume- Mayonnaise category 79

Table 52: Brand Value and Volume- Tomato-Based category 80

Table 53: Brand Value and Volume- Vinaigrette category 80

Table 54: Brand Value and Volume- Other Dressings category 81

Table 55: Brand Value and Volume- Dry Sauce Mixes category 82

Table 56: Brand Value and Volume- Instant Gravy category 82

Table 57: Brand Value and Volume- Dried Herbs category 83

Table 58: Brand Value and Volume- Pepper category 83

Table 59: Brand Value and Volume- Salt category 84

Table 60: Brand Value and Volume- Salt Substitutes category 84

Table 61: Brand Value and Volume- Single & Other Spices category 85

Table 62: Brand Value and Volume- Spice Mixes category 85

Table 63: Brand Value and Volume- Indian Sauces category 86

Table 64: Brand Value and Volume- Marinades category 86

Table 65: Brand Value and Volume- Mexican Sauces category 86

Table 66: Brand Value and Volume- Oriental Sauces category 86

Table 67: Brand Value and Volume- Pasta Sauces category 87

Table 68: Brand Value and Volume- Other Wet Cooking Sauces category 88

Table 69: Market Definitions 116

Table 70: Category Definitions 117

Table 71: Category Definitions 118

Table 72: Category Definitions 119

Table 73: Category Definitions 120

Table 74: Channel Definitions 121

Table 75: Health & Wellness: Product Attributes-Food Minus 122

Table 76: Health & Wellness: Product Attributes-Free From 123

Table 77: Health & Wellness: Product Attributes-Functional & Fortified 124

Table 78: Health & Wellness: Product Attributes-Naturally Healthy 125

Table 79: Health & Wellness: Product Attributes-Food Intolerance 126

Table 80: Health & Wellness: Consumer Benefits-Health Management 127

Table 81: Health & Wellness: Analysis by Consumer Benefits 128

Table 82: Health & Wellness: Consumer Benefits-Performance 129

Table 83: Market Value for Bouillons & Stocks- by category (C¥Million), 2011-2021 130

Table 84: Market Value for Chutneys & Relishes- by category (C¥ Million), 2011-2021 130

Table 85: Market Value for Condiment Sauces- by category (C¥ Million), 2011-2021 131

Table 86: Market Value for Dips – by category (C¥ Million), 2011-2021 132

Table 87: Market Value for Dressings – by category (C¥ Million), 2011-2021 133

Table 88: Market Value for Dry Cooking Sauces- by category (C¥ Million), 2011-2021 133

Table 89: Market Value for Herbs, Spices & Seasonings- by category (C¥ Million), 2011-2021 134

Table 90: Market Value for Tomato Pastes and Purées- by category (C¥ Million), 2011-2021 134

Table 91: Market Value for Wet Cooking Sauces- by category (C¥ Million), 2011-2021 135

Table 92: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 136

Table 93: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 136

Table 94: Market Value for Condiment Sauces- by category (US$ Million), 2011-2021 137

Table 95: Market Value for Dips – by category (US$ Million), 2011-2021 138

Table 96: Market Value for Dressings – by category (US$ Million), 2011-2021 138

Table 97: Market Value for Dry Cooking Sauces- by category (US$ Million), 2011-2021 139

Table 98: Market Value for Herbs, Spices & Seasonings- by category (US$ Million), 2011-2021 139

Table 99: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 140

Table 100: Market Value for Wet Cooking Sauces- by category (US$ Million), 2011-2021 140

Table 101: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 141

Table 102: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 141

Table 103: Market Value for Condiment Sauces- by category (Kg Million), 2011-2021 142

Table 104: Market Value for Dips – by category (Kg Million), 2011-2021 143

Table 105: Market Value for Dressings – by category (Kg Million), 2011-2021 143

Table 106: Market Value for Dry Cooking Sauces- by category (Kg Million), 2011-2021 144

Table 107: Market Value for Herbs, Spices & Seasonings- by category (Kg Million), 2011-2021 144

Table 108: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 145

Table 109: Market Value for Wet Cooking Sauces- by category (Kg Million), 2011-2021 145

Table 110: Components of change- by Market 146

Table 111: Seasonings, Dressings & Sauces Sales Distribution in China- by Markets (C¥ Million), 2016 147

Table 112: Key Health & Wellness product attributes driving sales in China (C¥ Million) 148

Table 113: Key Health & Wellness consumer benefits driving sales in China (C¥ Million) 148

Table 114: Packaging Material (in Million pack units) 149

Table 115: Container Type (in Million pack units) 150

Table 116: Closure Type (in Million pack units) 151

Table 117: Outer Type (in Million pack units) 152

Table 118: Exchange Rates: (US$-C¥), 2011-2021 152

Table 119: GDP Per Capita (C¥) 152

Table 120: Population 153

Table 121: Consumer Price Index 153

Table 122: Age Profile (Millions of Persons) 153

List of Figures

List of Figures

Figure 1: Volume share of China in the global and Asia-Pacific Seasonings, Dressings & Sauces sector, 2011 5

Figure 2: China compared to other top four countries – market size, growth and competitive landscape 6

Figure 3: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 7

Figure 4: Per capita consumption of Seasonings, Dressings & Sauces in China compared to global and Asia 8

Figure 5: Degree of trading up/down in the Chinese Seasonings, Dressings & Sauces sector, 2015-2016 9

Figure 6: Value and volume growth analysis by markets, 2016-2021 10

Figure 7: Per capita consumption (by markets) in China compared to global and Asia-Pacific average, 2016 12

Figure 8: Growth analysis by value and volume in the Bouillons & Stocks market, 2011-2021 13

Figure 9: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 15

Figure 10: Value and volume growth analysis, Condiment Sauces market, 2011-2021 17

Figure 11: Value and volume growth analysis, Dips market, 2011-2021 20

Figure 12: Value and volume growth analysis, Dressings market, 2011-2021 22

Figure 13: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 25

Figure 14: Value and volume growth analysis, Herbs, Spices & Seasonings market, 2011-2021 27

Figure 15: Value and volume growth analysis, Tomato Pastes and Purées market, 2011-2021 30

Figure 16: Value and volume growth analysis, Wet Cooking Sauces market, 2011-2021 31

Figure 17: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 34

Figure 18: Distribution channel share, Bouillons & Stocks market, 2011-2016 35

Figure 19: Distribution channel share, Chutneys & Relishes market, 2011-2016 36

Figure 20: Distribution channel share, Condiment Sauces market, 2011-2016 37

Figure 21: Distribution channel share, Dips market, 2011-2016 38

Figure 22: Distribution channel share, Dressings market, 2011-2016 39

Figure 23: Distribution channel share, Dry Cooking Sauces market, 2011-2016 40

Figure 24: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 41

Figure 25: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 42

Figure 26: Distribution channel share, Wet Cooking Sauces market, 2011-2016 43

Figure 27: Leading brands in the Chinese Seasonings, Dressings & Sauces sector, value and volume share,2016 44

Figure 28: Leading brands in the Bouillons & Stocks market, value and volume share, 2016 51

Figure 29: Leading brands in the Chutneys & Relishes market, value and volume share, 2016 53

Figure 30: Leading brands in the Condiment Sauces market, value and volume share, 2016 55

Figure 31: Leading brands in the Dips market, value and volume share, 2016 58

Figure 32: Leading brands in the Dressings market, value and volume share, 2016 59

Figure 33: Leading brands in the Dry Cooking Sauces market, value and volume share, 2016 61

Figure 34: Leading brands in the Herbs, Spices & Seasonings market, value and volume share, 2016 62

Figure 35: Leading brands in the Tomato Pastes and Purées market, value and volume share, 2016 64

Figure 36: Leading brands in the Wet Cooking Sauces market, value and volume share, 2016 65

Figure 37: Private label penetration by markets (value terms), 2016 89

Figure 38: Growth analysis, private label and brands, (2011-2016) 90

Figure 39: Value of Health & Wellness claims by market, US$ million, 2016-2021 91

Figure 40: Value analysis by Health & Wellness product attributes 2016 92

Figure 41: Volume analysis by Health & Wellness product attributes, 2016 93

Figure 42: Value analysis by Health & Wellness consumer benefits, 2016 94

Figure 43: Volume analysis by Health & Wellness consumer benefits, 2016 95

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Bouillons & Stocks 96

Figure 45: Leading companies in the Health & Wellness market by value, 2016 – Condiment Sauces 97

Figure 46: Leading companies in the Health & Wellness market by value, 2016 – Dressings 98

Figure 47: Leading companies in the Health & Wellness market by value, 2016 – Herbs, Spices & Seasonings 99

Figure 48: Packaging share and growth analysis by packaging material, 2011-2021 100

Figure 49: Use of packaging material by markets (in pack units), 2016 101

Figure 50: Packaging share and growth analysis by container type, 2011-2021 102

Figure 51: Use of container type by markets (in pack units), 2016 103

Figure 52: Packaging share and growth analysis by closure type, 2011-2021 104

Figure 53: Use of closure type by markets (in pack units), 2016 105

Figure 54: Packaging share and growth analysis by outer type, 2011-2021 106

Figure 55: Use of outer type by markets (in pack units), 2016 107

Figure 56: Relative comparison of countries based on PEST analysis 108

Figure 57: China’s GDP per capita, 2011-2016 111

Figure 58: Population growth in China, 2011-2016 112

Figure 59: Consumer Price Index, China, 2010-2016 113

Figure 60: Age Profile, China, 2016 114

Figure 61: About GlobalData 154

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