Country Profile: Seasonings, Dressings & Sauces sector in Venezuela

Changing lifestyle due to rising urbanization rates, and urge for new taste preferences among consumers are the main drivers aiding growth in the Venezuelan Seasonings, Dressings & Sauces sector. Of the nine markets, Herbs, Spices & Seasonings is the largest market while Chutneys & Relishes is forecast to register the fastest growth in value terms during 2016-2021. Convenience Stores is the leading channel for the distribution of seasonings, dressings and sauces in the country. Glass is the most commonly used packaging material in the sector. Kraft Heinz, Nestle and Industrias Iberia Ca are the leading players in the Venezuelan Seasonings, Dressings & Sauces sector.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in Venezuela provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2011-2021

– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– Herbs, Spices & Seasonings is the largest market by value in 2016 and it is expected to grow at a CAGR of 1.4% during 2016-2021

– Convenience Stores is the leading distribution channel in the Norwegian Seasonings, Dressings & Sauces sector

– Heinz is the leading brand by value in the country

– Glass is the most commonly used packaging material in the Venezuelan Seasonings, Dressings & Sauces sector

– Low employment rate and high consumer prices challenge market growth

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Seasonings, Dressings & Sauces products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Companies mentioned

Industrias Iberia Ca

Nestle S.A.

Unilever Plc

Krisol

Procesadora De Alimentos Prodalic C.A

Serpis

TAMA Corporation

American Roland Food Corp

Empresas Polar SA

Jacob Fruitfield Food Group

Mccormick & Company Inc.

Reckitt Benckiser Group plc

Vera

Wanjashan International

Badia Spices Inc.

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Venezuela in the global and regional context 4

3.1. Venezuela’s market share in the Global and Latin American Seasonings, Dressings & Sauces sectors 4

3.2. Venezuela compared to other leading countries in the Latin America region 5

4. Market size analysis – Seasonings, Dressings & Sauces Sector 6

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in Venezuela 6

4.2. Per capita consumption analysis -Venezuela compared to the global and Latin America region 7

4.3. Value and volume analysisof markets in the Seasonings, Dressings &Saucessector 8

4.4. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Bouillons & Stocks 11

5.3. Market analysis: Chutneys & Relishes 13

5.4. Market analysis: Condiment Sauces 15

5.5. Market analysis: Dips 18

5.6. Market analysis: Dressings 20

5.7. Market analysis: Dry Cooking Sauces 23

5.8. Market analysis: Herbs, Spices & Seasonings 25

5.9. Market analysis: Tomato Pastes and Purées 28

5.10. Market analysis: Wet Cooking Sauces 29

6. Distribution analysis 32

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 32

6.2. Distribution channel share analysis: Bouillons & Stocks 33

6.3. Distribution channel share analysis: Chutneys & Relishes 34

6.4. Distribution channel share analysis: Condiment Sauces 35

6.5. Distribution channel share analysis: Dips 36

6.6. Distribution channel share analysis:Dressings 37

6.7. Distribution channel share analysis: Dry Cooking Sauces 38

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 39

6.9. Distribution channel share analysis: Tomato Pastes and Purées 40

6.10. Distribution channel share analysis: Wet Cooking Sauces 41

7. Competitive landscape 42

7.1. Brand share analysis by sector 42

7.2. Brand share analysis by markets 45

8. Packaging analysis 54

8.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 54

8.2. Packaging share analysis by packaging materialinSeasonings, Dressings & Sauces markets 55

8.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 56

8.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 57

8.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 58

8.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 59

8.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 60

8.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces markets 61

9. Macroeconomic analysis 62

9.1. GDP per capita 65

9.2. Population and population growth 66

9.3. Consumer Price Index 67

9.4. Population breakdown by age 68

10. Methodology 69

11. Definitions 70

12. Appendix 76

13. About GlobalData 98

14. Disclaimer 99

15. Contact Us 100

List of Tables

List of Tables

Table 1: Volume share of Venezuela in the global and Latin America Seasonings, Dressings & Sauces sector, 2011-2021 4

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Value analysis of Bouillons & Stocks market by categories, 2011-2021 12

Table 4: Volume analysis of Bouillons & Stocks market by categories, 2011-2021 12

Table 5: Value analysis of Chutneys & Relishes market by categories, 2011-2021 14

Table 6: Volume analysis of Chutneys & Relishes market by categories, 2011-2021 14

Table 7: Value analysis by of Condiment Sauces market categories, 2011-2021 16

Table 8: Volume analysis of Condiment Sauces market by categories, 2011-2021 17

Table 9: Value analysis of Dips market by categories, 2011-2021 19

Table 10: Volume analysis of Dips market by categories, 2011-2021 19

Table 11: Value analysis of Dressings market by categories, 2011-2021 21

Table 12: Volume analysis of Dressings market by categories, 2011-2021 22

Table 13: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 24

Table 14: Volume analysis of Dry Cooking Sauces market by categories, 2011-2021 24

Table 15: Value analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 26

Table 16: Volume analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 27

Table 17: Value analysis of Wet Cooking Sauces market by categories, 2011-2021 30

Table 18: Volume analysis of Wet Cooking Sauces market by categories, 2011-2021 31

Table 19: Brand Value-Seasonings, Dressings & Sauces sector 43

Table 20: Brand Value-Bouillons & Stocks market 45

Table 21: Brand Value-Chutneys & Relishes market 46

Table 22: Brand Value-Condiment Sauces market 47

Table 23: Brand Value-Dips market 48

Table 24: Brand Value-Dressings market 49

Table 25: Brand Value-Dry Cooking Sauces market 50

Table 26: Brand Value-Herbs, Spices &Seasonings market 51

Table 27: Brand Value-Tomato Pastes and Purées market 52

Table 28: Brand Value-Wet Cooking Sauces market 53

Table 29: Market Definitions 70

Table 30: Category Definitions 71

Table 31: Category Definitions 72

Table 32: Category Definitions 73

Table 33: Category Definitions 74

Table 34: Channel Definitions 75

Table 35: Market Value for Bouillons & Stocks- by category (Bs Million), 2011-2021 76

Table 36: Market Value for Chutneys & Relishes- by category (Bs Million), 2011-2021 76

Table 37: Market Value for Condiment Sauces- by category (Bs Million), 2011-2021 77

Table 38: Market Value for Dips – by category (Bs Million), 2011-2021 78

Table 39: Market Value for Dressings – by category (Bs Million), 2011-2021 79

Table 40: Market Value for Dry Cooking Sauces- by category (Bs Million), 2011-2021 79

Table 41: Market Value for Herbs, Spices & Seasonings-by category (Bs Million), 2011-2021 80

Table 42: Market Value for Tomato Pastes and Purées- by category (Bs Million), 2011-2021 80

Table 43: Market Value for Wet Cooking Sauces-by category (Bs Million), 2011-2021 81

Table 44: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 82

Table 45: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 82

Table 46: Market Value for Condiment Sauces- by category (US$ Million), 2011-2021 83

Table 47: Market Value for Dips – by category (US$ Million), 2011-2021 84

Table 48: Market Value for Dressings – by category (US$ Million), 2011-2021 84

Table 49: Market Value for Dry Cooking Sauces- by category (US$ Million), 2011-2021 85

Table 50: Market Value for Herbs, Spices & Seasonings-by category (US$ Million), 2011-2021 85

Table 51: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 86

Table 52: Market Value for Wet Cooking Sauces-by category (US$ Million), 2011-2021 86

Table 53: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 87

Table 54: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 87

Table 55: Market Value for Condiment Sauces- by category (Kg Million), 2011-2021 88

Table 56: Market Value for Dips – by category (Kg Million), 2011-2021 89

Table 57: Market Value for Dressings – by category (Kg Million), 2011-2021 89

Table 58: Market Value for Dry Cooking Sauces- by category (Kg Million), 2011-2021 90

Table 59: Market Value for Herbs, Spices & Seasonings-by category (Kg Million), 2011-2021 90

Table 60: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 91

Table 61: Market Value for Wet Cooking Sauces-by category (Kg Million), 2011-2021 91

Table 62: Seasonings, Dressings & Sauces Sales Distribution in Venezuela-by Markets (Bs Million), 2016 92

Table 63: Packaging Material (in Million pack units) 93

Table 64: Container Type (in Million pack units) 94

Table 65: Closure Type (in Million pack units) 95

Table 66: Outer Type (in Million pack units) 96

Table 67: Exchange Rates: (US$-Bs), 2011-2021 96

Table 68: GDP Per Capita (Bs) 96

Table 69: Population 97

Table 70: Consumer Price Index 97

Table 71: Age Profile (Millions of Persons) 97

List of Figures

List of Figures

Figure 1: Venezuela compared to other top four countries – market size, growth and competitive landscape 5

Figure 2: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 6

Figure 3: Per capita consumption of Seasonings, Dressings & Sauces in Venezuela compared to global and Latin America average, 2011-2021 7

Figure 4: Value and volume growth analysis by markets, 2016-2021 8

Figure 5: Per capita consumption (by markets) in Venezuela compared to global and Latin Americaaverage, 2016 10

Figure 6: Growth analysis by value and volume in the Bouillons &Stocksmarket, 2011-2021 11

Figure 7: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 13

Figure 8: Value and volume growth analysis, Condiment Saucesmarket, 2011-2021 15

Figure 9: Value and volume growth analysis, Dips market, 2011-2021 18

Figure 10: Value and volume growth analysis, Dressings market, 2011-2021 20

Figure 11: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 23

Figure 12: Value and volume growth analysis, Herbs, Spices & Seasonings market, 2011-2021 25

Figure 13: Value and volume growth analysis, Tomato Pastes and Puréesmarket, 2011-2021 28

Figure 14: Value and volume growth analysis, Wet Cooking Saucesmarket, 2011-2021 29

Figure 15: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 32

Figure 16: Distribution channel share, Bouillons & Stocks market, 2011-2016 33

Figure 17: Distribution channel share, Chutneys & Relishes market, 2011-2016 34

Figure 18: Distribution channel share, Condiment Sauces market, 2011-2016 35

Figure 19: Distribution channel share, Dips market, 2011-2016 36

Figure 20: Distribution channel share, Dressings market, 2011-2016 37

Figure 21: Distribution channel share, Dry Cooking Sauces market, 2011-2016 38

Figure 22: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 39

Figure 23: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 40

Figure 24: Distribution channel share, Wet Cooking Sauces market, 2011-2016 41

Figure 25: Leading brands in the VenezuelanSeasonings, Dressings & Sauces sector, value share, 2016 42

Figure 26: Leading brands in the Bouillons & Stocks market, value share, 2016 45

Figure 27: Leading brands in the Chutneys & Relishes market, value share, 2016 46

Figure 28: Leading brands in the Condiment Sauces market, value share, 2016 47

Figure 29: Leading brands in the Dips market, value share, 2016 48

Figure 30: Leading brands in the Dressings market, value share, 2016 49

Figure 31: Leading brands in the Dry Cooking Sauces market, value share, 2016 50

Figure 32: Leading brands in the Herbs, Spices & Seasonings market, value share, 2016 51

Figure 33: Leading brands in the Tomato Pastes and Purées market, value and volume share, 2016 52

Figure 34: Leading brands in the Wet Cooking Sauces market, value share, 2016 53

Figure 35: Packaging share and growth analysis by packaging material, 2011-2021 54

Figure 36: Use of packaging material by markets (in pack units), 2016 55

Figure 37: Packaging share and growth analysis by container type, 2011-2021 56

Figure 38: Use of container type by markets (in pack units), 2016 57

Figure 39: Packaging share and growth analysis by closure type, 2011-2021 58

Figure 40: Use of closure type by markets (in pack units), 2016 59

Figure 41: Packaging share and growth analysis by outer type, 2011-2021 60

Figure 42: Use of outer type by markets (in pack units), 2016 61

Figure 43: Relative comparison of countries based on PEST analysis 62

Figure 46: Venezuela’s GDP per capita, 2011-2016 65

Figure 47: Population growth in Venezuela, 2011-2016 66

Figure 48: Consumer Price Index, Venezuela, 2010-2016 67

Figure 49: Age Profile, Venezuela, 2016 68

Figure 50: About GlobalData 98

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