Country Profile: Seasonings, Dressings & Sauces sector in Portugal

The Portuguese Seasonings, Dressings & Sauces sector is driven by changing taste preferences and increasing incidences of consumers exploring new culinary traditions in the country. Growing disposable income is also aiding the growth of the sector. Of the nine markets, Herbs, Spices & Seasonings is the largest market in value and volume terms, while the Dips market is expected to register the fastest growth during the forecast period (2016-2021). Hypermarkets & Supermarkets is the leading channel for the distribution of seasonings, dressings and sauces in the country. Mccormick & Company and FERBAR SEDE are the leading market players in the sector.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in Portugal provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2011-2021

– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Portuguese Seasonings, Dressings & Sauces sector grew at a CAGR of 3% during 2011-2016 and is forecast to register growth at a CAGR of 2.3% during 2016-2021.

– The per capita consumption of seasonings, dressings & sauces is higher in Portugal compared to global level

– Herbs, Spices & Seasonings is the largest market in both value and volume terms

– The Dips market, with a high growth rate and low market share, provides significant potential to manufacturers

– Margão is the leading brand in the Portuguese Seasonings, Dressings & Sauces sector in value terms

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Seasonings, Dressings & Sauces products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Companies mentioned

Nestle S.A.

Unilever Plc

PremiAch Food Companies Inc.

er Foods Group Limited

Khanum,Ach Food Companies Inc.

Marovina Lda

Centazzi

FERBAR SEDE

H. J. Heinz Company

Marovina Lda

The Kraft Heinz Company

Frutogal

Hengstenberg Gmbh & Co. Kg

Khanum

Mendes Goncalves Sa

Unibel Co. Ltd.

Baxters Food Group Limited

Desiam Company

Remia

Casa Da Prisca

Sugal Group

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Portugal in the global and regional context 5

3.1. Portugal’s market share in the Global and West European Seasonings, Dressings & Sauces sector 5

3.2. Portugal compared to other leading countries in the Western Europe region 6

4. Market size analysis – Seasonings, Dressings & Sauces Sector 7

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in Portugal 7

4.2. Per capita consumption analysis -Portugal compared to the global and Western Europe region 8

4.3. Extent to which consumers are trading up/down in the Portuguese Seasonings, Dressings & Sauces sector 9

4.4. Value and volume analysis of markets in the Seasonings, Dressings & Sauces sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Bouillons & Stocks 13

5.3. Market analysis: Chutneys & Relishes 15

5.4. Market analysis: Condiment Sauces 17

5.5. Market analysis: Dips 20

5.6. Market analysis: Dressings 22

5.7. Market analysis: Dry Cooking Sauces 25

5.8. Market analysis: Herbs, Spices & Seasonings 27

5.9. Market analysis: Tomato Pastes and Purées 30

5.10. Market analysis: Wet Cooking Sauces 31

6. Distribution analysis 34

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 34

6.2. Distribution channel share analysis: Bouillons & Stocks 35

6.3. Distribution channel share analysis: Chutneys & Relishes 36

6.4. Distribution channel share analysis: Condiment Sauces 37

6.5. Distribution channel share analysis: Dips 38

6.6. Distribution channel share analysis: Dressings 39

6.7. Distribution channel share analysis: Dry Cooking Sauces 40

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 41

6.9. Distribution channel share analysis: Tomato Pastes and Purées 42

6.10. Distribution channel share analysis: Wet Cooking Sauces 43

7. Competitive landscape 44

7.1. Brand share analysis by sector 44

7.2. Brand share analysis by markets 48

7.3. Brand share analysis by category 60

7.3.1. Bouillons & Stocks 60

7.3.2. Chutneys & Relishes 61

7.3.3. Condiment Sauces 62

7.3.4. Dips 66

7.3.5. Dressings 67

7.3.6. Dry Cooking Sauces 69

7.3.7. Herbs, Spices & Seasonings 70

7.3.8. Wet Cooking Sauces 72

7.4. Private label share analysis 74

8. Health & Wellness analysis 76

8.1. Market size analysis by Health & Wellness claims 76

8.2. Market share analysis – Health & Wellness product attributes 77

8.3. Market size analysis – Health & Wellness consumer benefits 79

9. Packaging analysis 82

9.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 82

9.2. Packaging share analysis by packaging material in Seasonings, Dressings & Sauces markets 83

9.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 84

9.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 85

9.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 86

9.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 87

9.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 88

9.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces markets 89

10. Macroeconomic analysis 90

10.1. GDP per Capita 93

10.2. Population and population growth 94

10.3. Consumer Price Index 95

10.4. Population breakdown by age 96

11. Methodology 97

12. Definitions 98

13. Appendix 112

14. About GlobalData 136

15. Disclaimer 137

16. Contact Us 138

List of Tables

List of Tables

Table 1: Volume share of Portugal in the global and West European Seasonings, Dressings & Sauces sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 4: Volume analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 5: Value analysis of Chutneys & Relishes market by categories, 2011-2021 16

Table 6: Volume analysis of Chutneys & Relishes market by categories, 2011-2021 16

Table 7: Value analysis by of Condiment Sauces market categories, 2011-2021 18

Table 8: Volume analysis of Condiment Sauces market by categories, 2011-2021 19

Table 9: Value analysis of Dips market by categories, 2011-2021 21

Table 10: Volume analysis of Dips market by categories, 2011-2021 21

Table 11: Value analysis of Dressings market by categories, 2011-2021 23

Table 12: Volume analysis of Dressings market by categories, 2011-2021 24

Table 13: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 26

Table 14: Volume analysis of Dry Cooking Sauces market by categories, 2011-2021 26

Table 15: Value analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 28

Table 16: Volume analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 29

Table 17: Value analysis of Wet Cooking Sauces market by categories, 2011-2021 32

Table 18: Volume analysis of Wet Cooking Sauces market by categories, 2011-2021 33

Table 19: Brand Value and Volume- Seasonings, Dressings & Sauces sector 45

Table 20: Brand Value and Volume- Bouillons & Stocks market 48

Table 21: Brand Value and Volume- Chutneys & Relishes market 49

Table 22: Brand Value and Volume- Condiment Sauces market 50

Table 23: Brand Value and Volume- Dips market 52

Table 24: Brand Value and Volume-Dressings market 53

Table 25: Brand Value and Volume- Dry Cooking Sauces market 55

Table 26: Brand Value and Volume- Herbs, Spices & Seasonings market 56

Table 27: Brand Value and Volume- Tomato pastes and purées market 58

Table 28: Brand Value and Volume- Wet Cooking Sauces market 59

Table 29: Brand Value and Volume- Gravy Makers (Non-Gravy Granules) category 60

Table 30: Brand Value and Volume- Liquid Stocks category 60

Table 31: Brand Value and Volume- Stock Cubes category 60

Table 32: Brand Value and Volume- Chutney category 61

Table 33: Brand Value and Volume- Relish category 61

Table 34: Brand Value and Volume- Sweet Pickle category 61

Table 35: Brand Value and Volume- Barbecue Sauces category 62

Table 36: Brand Value and Volume- Brown Sauce category 62

Table 37: Brand Value and Volume- Chilli/Hot Sauce category 62

Table 38: Brand Value and Volume- Cocktail Sauces category 63

Table 39: Brand Value and Volume- Fish Sauces category 63

Table 40: Brand Value and Volume- Horseradish Sauces category 63

Table 41: Brand Value and Volume- Mustards category 63

Table 42: Brand Value and Volume- National Specialties category 64

Table 43: Brand Value and Volume- Oyster Sauces category 64

Table 44: Brand Value and Volume- Soy-Based Sauce category 64

Table 45: Brand Value and Volume- Tomato Ketchup category 65

Table 46: Brand Value and Volume- Other Condiment Sauces category 65

Table 47: Brand Value and Volume- Cream and Cream-Style Dips category 66

Table 48: Brand Value and Volume- Oil-Based Dips category 66

Table 49: Brand Value and Volume- Tomato-Based Dips category 66

Table 50: Brand Value and Volume- Other Dips category 66

Table 51: Brand Value and Volume- Cream and Cream-Style Dressings category 67

Table 52: Brand Value and Volume- Mayonnaise category 67

Table 53: Brand Value and Volume- Tomato-Based category 67

Table 54: Brand Value and Volume- Vinaigrette category 68

Table 55: Brand Value and Volume- Other Dressings category 68

Table 56: Brand Value and Volume- Dry Sauce Mixes category 69

Table 57: Brand Value and Volume- Instant Gravy category 69

Table 58: Brand Value and Volume- Dried Herbs category 70

Table 59: Brand Value and Volume- Pepper category 70

Table 60: Brand Value and Volume- Salt category 70

Table 61: Brand Value and Volume- Salt Substitutes category 71

Table 62: Brand Value and Volume- Single & Other Spices category 71

Table 63: Brand Value and Volume- Spice Mixes category 71

Table 64: Brand Value and Volume- Indian Sauces category 72

Table 65: Brand Value and Volume- Marinades category 72

Table 66: Brand Value and Volume- Mexican Sauces category 72

Table 67: Brand Value and Volume- Oriental Sauces category 72

Table 68: Brand Value and Volume- Pasta Sauces category 73

Table 69: Brand Value and Volume- Other Wet Cooking Sauces category 73

Table 70: Market Definitions 98

Table 71: Category Definitions 99

Table 72: Category Definitions 100

Table 73: Category Definitions 101

Table 74: Category Definitions 102

Table 75: Channel Definitions 103

Table 76: Health & Wellness: Product Attributes-Food Minus 104

Table 77: Health & Wellness: Product Attributes-Free From 105

Table 78: Health & Wellness: Product Attributes-Functional & Fortified 106

Table 79: Health & Wellness: Product Attributes-Naturally Healthy 107

Table 80: Health & Wellness: Product Attributes-Food Intolerance 108

Table 81: Health & Wellness: Consumer Benefits-Health Management 109

Table 82: Health & Wellness: Analysis by Consumer Benefits 110

Table 83: Health & Wellness: Consumer Benefits-Performance 111

Table 84: Market Value for Bouillons & Stocks- by category (€ Million), 2011-2021 112

Table 85: Market Value for Chutneys & Relishes- by category (€ Million), 2011-2021 112

Table 86: Market Value for Condiment Sauces- by category (€ Million), 2011-2021 113

Table 87: Market Value for Dips – by category (€ Million), 2011-2021 114

Table 88: Market Value for Dressings – by category (€ Million), 2011-2021 115

Table 89: Market Value for Dry Cooking Sauces- by category (€ Million), 2011-2021 115

Table 90: Market Value for Herbs, Spices & Seasonings- by category (€ Million), 2011-2021 116

Table 91: Market Value for Tomato Pastes and Purées- by category (€ Million), 2011-2021 116

Table 92: Market Value for Wet Cooking Sauces- by category (€ Million), 2011-2021 117

Table 93: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 117

Table 94: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 118

Table 95: Market Value for Condiment Sauces- by category (US$ Million), 2011-2021 119

Table 96: Market Value for Dips – by category (US$ Million), 2011-2021 120

Table 97: Market Value for Dressings – by category (US$ Million), 2011-2021 120

Table 98: Market Value for Dry Cooking Sauces- by category (US$ Million), 2011-2021 121

Table 99: Market Value for Herbs, Spices & Seasonings- by category (US$ Million), 2011-2021 121

Table 100: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 122

Table 101: Market Value for Wet Cooking Sauces- by category (US$ Million), 2011-2021 122

Table 102: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 123

Table 103: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 123

Table 104: Market Value for Condiment Sauces- by category (Kg Million), 2011-2021 124

Table 105: Market Value for Dips – by category (Kg Million), 2011-2021 125

Table 106: Market Value for Dressings – by category (Kg Million), 2011-2021 125

Table 107: Market Value for Dry Cooking Sauces- by category (Kg Million), 2011-2021 126

Table 108: Market Value for Herbs, Spices & Seasonings- by category (Kg Million), 2011-2021 126

Table 109: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 127

Table 110: Market Value for Wet Cooking Sauces- by category (Kg Million), 2011-2021 127

Table 111: Components of change- by Market 128

Table 112: Seasonings, Dressings & Sauces Sales Distribution in Portugal- by Markets (€ Million), 2016 129

Table 113: Key Health & Wellness product attributes driving sales in Portugal (€ Million) 130

Table 114: Key Health & Wellness consumer benefits driving sales in Portugal (€ Million) 130

Table 115: Packaging Material (in Million pack units) 131

Table 116: Container Type (in Million pack units) 132

Table 117: Closure Type (in Million pack units) 133

Table 118: Outer Type (in Million pack units) 134

Table 119: Exchange Rates: (US$-€), 2011-2021 134

Table 120: GDP Per Capita (€) 134

Table 121: Population 135

Table 122: Consumer Price Index 135

Table 123: Age Profile (Millions of Persons) 135

List of Figures

List of Figures

Figure 1: Portugal compared to other top four countries – market size, growth and competitive landscape 6

Figure 2: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 7

Figure 3: Per capita consumption of Seasonings, Dressings & Sauces in Portugal compared to global and Western Europe average, 2011-2021 8

Figure 4: Degree of trading up/down in the Portuguese Seasonings, Dressings & Sauces sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in Portugal compared to global and Western Europe average, 2016 12

Figure 7: Growth analysis by value and volume in the Bouillons & Stocks market, 2011-2021 13

Figure 8: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 15

Figure 9: Value and volume growth analysis, Condiment Sauces market, 2011-2021 17

Figure 10: Value and volume growth analysis, Dips market, 2011-2021 20

Figure 11: Value and volume growth analysis, Dressings market, 2011-2021 22

Figure 12: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 25

Figure 13: Value and volume growth analysis, Herbs, Spices & Seasonings market, 2011-2021 27

Figure 14: Value and volume growth analysis, Tomato Pastes and Purées market, 2011-2021 30

Figure 15: Value and volume growth analysis, Wet Cooking Sauces market, 2011-2021 31

Figure 16: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 34

Figure 17: Distribution channel share, Bouillons & Stocks market, 2011-2016 35

Figure 18: Distribution channel share, Chutneys & Relishes market, 2011-2016 36

Figure 19: Distribution channel share, Condiment Sauces market, 2011-2016 37

Figure 20: Distribution channel share, Dips market, 2011-2016 38

Figure 21: Distribution channel share, Dressings market, 2011-2016 39

Figure 22: Distribution channel share, Dry Cooking Sauces market, 2011-2016 40

Figure 23: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 41

Figure 24: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 42

Figure 25: Distribution channel share, Wet Cooking Sauces market, 2011-2016 43

Figure 26: Leading brands in the Portuguese Seasonings, Dressings & Sauces sector, value and volume share, 2016 44

Figure 27: Leading brands in the Bouillons & Stocks market, value and volume share, 2016 48

Figure 28: Leading brands in the Chutneys & Relishes market, value and volume share, 2016 49

Figure 29: Leading brands in the Condiment Sauces market, value and volume share, 2016 50

Figure 30: Leading brands in the Dips market, value and volume share, 2016 52

Figure 31: Leading brands in the Dressings market, value and volume share, 2016 53

Figure 32: Leading brands in the Dry Cooking Sauces market, value and volume share, 2016 55

Figure 33: Leading brands in the Herbs, Spices & Seasonings market, value and volume share, 2016 56

Figure 34: Leading brands in the Tomato Pastes and Purées market, value and volume share, 2016 58

Figure 35: Leading brands in the Wet Cooking Sauces market, value and volume share, 2016 59

Figure 36: Private label penetration by markets (value terms), 2016 74

Figure 37: Growth analysis, private label and brands, (2011-2016) 75

Figure 38: Value of Health & Wellness claims by market, US$ million, 2016-2021 76

Figure 39: Value analysis by Health & Wellness product attributes, 2016 77

Figure 3: Volume analysis by Health & Wellness product attributes, 2016 78

Figure 40: Value analysis by Health & Wellness consumer benefits, 2016 79

Figure 5: Volume analysis by Health & Wellness consumer benefits, 2016 80

Figure 6: Leading companies in the Health & Wellness market by value, 2016 – Condiment Sauces 81

Figure 7: Leading companies in the Health & Wellness market by value, 2016 – Dressings 81

Figure 41: Packaging share and growth analysis by packaging material, 2011-2021 82

Figure 42: Use of packaging material by markets (in pack units), 2016 83

Figure 43: Packaging share and growth analysis by container type, 2011-2021 84

Figure 44: Use of container type by markets (in pack units), 2016 85

Figure 45: Packaging share and growth analysis by closure type, 2011-2021 86

Figure 46: Use of closure type by markets (in pack units), 2016 87

Figure 47: Packaging share and growth analysis by outer type, 2011-2021 88

Figure 48: Use of outer type by markets (in pack units), 2016 89

Figure 49: Relative comparison of countries based on PEST analysis 90

Figure 50: Portugal’s GDP per capita, 2011-2016 93

Figure 51: Population growth in Portugal, 2011-2016 94

Figure 52: Consumer Price Index, Portugal, 2010-2016 95

Figure 53: Age Profile, Portugal, 2016 96

Figure 54: About GlobalData 136

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