Country Profile: Seasonings, Dressings & Sauces sector in Norway

Improving economy coupled with large base of working population is aiding the growth of the sector in the country. Of the nine markets, Wet Cooking Sauces is the largest in both value and volume terms, while Condiment Sauces is expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel for Seasonings, Dressings & Sauces in the country. Glass is the most commonly used packaging material in the sector. Okla. Group, Pauling Group and Mills Ad are the leading market players in the country.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in Norway provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2011-2021

– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– Wet Cooking Sauces is the largest market by value in 2016 and it is expected to grow at a CAGR of 3.7% during 2016-2021

– Hypermarkets & Supermarkets is the leading distribution channel in the Norwegian Seasonings, Dressings & Sauces sector

– Toro is the leading brand in both value and volume terms in the country

– Glass is the most commonly used packaging material in the Norwegian Seasonings, Dressings & Sauces sector

– Consumers are trading down for value for money products in the Norwegian Seasonings, Dressings & Sauces sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Seasonings, Dressings & Sauces products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Companies mentioned

Orkla Group

Rieber & Søn Asa

Unilever Plc

Continental Foods

Paulig Group

Barilla G. & R. Fratelli

H. J. Heinz Company

Haugen-Gruppen As

The Kraft Heinz Company

Fjordland As

Lee Kum Kee

McIlhenny Company

Ab World Foods Ltd

Hengstenberg Gmbh & Co. Kg

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Norway in the global and regional context 5

3.1. Norway’s market share in the Global and West EuropeanSeasonings, Dressings & Sauces sector 5

3.2. Norway compared to other leadingcountries in the Western Europe region 6

4. Market size analysis – Seasonings, Dressings & Sauces Sector 7

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in Norway 7

4.2. Per capita consumption analysis -Norway compared to the global and Western Europe region 8

4.3. Extent to which consumers are trading up/down in the NorwegianSeasonings, Dressings & Sauces sector 9

4.4. Value and volume analysisof markets in the Seasonings, Dressings &Saucessector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Bouillons & Stocks 13

5.3. Market analysis: Chutneys & Relishes 15

5.4. Market analysis: Condiment Sauces 17

5.5. Market analysis: Dips 20

5.6. Market analysis: Dressings 22

5.7. Market analysis: Dry Cooking Sauces 25

5.8. Market analysis: Herbs, Spices & Seasonings 27

5.9. Market analysis: Tomato Pastes and Purées 30

5.10. Market analysis: Wet Cooking Sauces 31

6. Distribution analysis 34

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 34

6.2. Distribution channel share analysis: Bouillons & Stocks 35

6.3. Distribution channel share analysis: Chutneys & Relishes 36

6.4. Distribution channel share analysis: Condiment Sauces 37

6.5. Distribution channel share analysis: Dips 38

6.6. Distribution channel share analysis:Dressings 39

6.7. Distribution channel share analysis: Dry Cooking Sauces 40

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 41

6.9. Distribution channel share analysis: Tomato Pastes and Purées 42

6.10. Distribution channel share analysis: Wet Cooking Sauces 43

7. Competitive landscape 44

7.1. Brand share analysis by sector 44

7.2. Brand share analysis by markets 47

7.3. Brand share analysis by category 57

7.3.1. Bouillons & Stocks 57

7.3.2. Chutneys & Relishes 58

7.3.3. Condiment Sauces 59

7.3.4. Dips 63

7.3.5. Dressings 64

7.3.6. Dry Cooking Sauces 65

7.3.7. Herbs, Spices & Seasonings 66

7.3.8. Wet Cooking Sauces 68

8. Packaging analysis 70

8.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 70

8.2. Packaging share analysis by packaging materialinSeasonings, Dressings & Sauces markets 71

8.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 72

8.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 73

8.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 74

8.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 75

8.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 76

8.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces markets 77

9. Macroeconomic analysis 78

9.1. GDP per Capita 81

9.2. Population and population growth 82

9.3. Consumer Price Index 83

9.4. Population breakdown by age 84

10. Methodology 85

11. Definitions 86

12. Appendix 92

13. About GlobalData 117

14. Disclaimer 118

15. Contact Us 119

List of Tables

List of Tables

Table 1: Volume share of Norway in the global and Western Europe Seasonings, Dressings & Sauces sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 4: Volume analysis of Bouillons & Stocks marketby categories, 2011-2021 14

Table 5: Value analysis of Chutneys & Relishesmarketby categories, 2011-2021 16

Table 6: Volume analysis of Chutneys & Relishesmarketby categories, 2011-2021 16

Table 7: Value analysis by of Condiment Saucesmarket categories, 2011-2021 18

Table 8: Volume analysis of Condiment Saucesmarketby categories, 2011-2021 19

Table 9: Value analysis of Dips market by categories, 2011-2021 21

Table 10: Volume analysis of Dipsmarketby categories, 2011-2021 21

Table 11: Value analysis of Dressings market by categories, 2011-2021 23

Table 12: Volume analysis of Dressingsmarketby categories, 2011-2021 24

Table 13: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 26

Table 14: Volume analysis of Dry Cooking Saucesmarketby categories, 2011-2021 26

Table 15: Value analysis of Herbs, Spices &Seasoningsmarket by categories, 2011-2021 28

Table 16: Volume analysis of Herbs, Spices &Seasoningsmarketby categories, 2011-2021 29

Table 17: Value analysis of Wet Cooking Saucesmarketby categories, 2011-2021 32

Table 18: Volume analysis of Wet Cooking Saucesmarketby categories, 2011-2021 33

Table 19: Brand Value and Volume-Seasonings, Dressings &Saucessector 45

Table 20: Brand Value and Volume-Bouillons &Stocksmarket 47

Table 21: Brand Value and Volume-Chutneys &Relishesmarket 48

Table 22: Brand Value and Volume-Condiment Saucesmarket 49

Table 23: Brand Value and Volume-Dipsmarket 51

Table 24: Brand Value and Volume-Dressingsmarket 52

Table 25: Brand Value and Volume-Dry Cooking Saucesmarket 53

Table 26: Brand Value and Volume-Herbs, Spices &Seasoningsmarket 54

Table 27: Brand Value and Volume-Tomato pastes and puréesmarket 55

Table 28: Brand Value and Volume-Wet Cooking Sauces market 56

Table 29: Brand Value and Volume-Gravy Makers (Non-Gravy Granules)category 57

Table 30: Brand Value and Volume-Liquid Stockscategory 57

Table 31: Brand Value and Volume-Stock Cubescategory 57

Table 32: Brand Value and Volume-Chutneycategory 58

Table 33: Brand Value and Volume- Relishcategory 58

Table 34: Brand Value and Volume- Sweet Picklecategory 58

Table 35: Brand Value and Volume- Barbecue Saucescategory 59

Table 36: Brand Value and Volume- Brown Saucecategory 59

Table 37: Brand Value and Volume- Chilli/Hot Saucecategory 59

Table 38: Brand Value and Volume-Cocktail Sauces category 60

Table 39: Brand Value and Volume- Fish Sauces category 61

Table 40: Brand Value and Volume- Horseradish Sauces category 61

Table 41: Brand Value and Volume-Mustardscategory 61

Table 42: Brand Value and Volume- National Specialtiescategory 61

Table 43: Brand Value and Volume- Oyster Sauces category 62

Table 44: Brand Value and Volume- Soy-Based Sauce category 62

Table 45: Brand Value and Volume- Tomato Ketchupcategory 62

Table 46: Brand Value and Volume- Other Condiment Saucescategory 62

Table 47: Brand Value and Volume- Cream and Cream-Style Dipscategory 63

Table 48: Brand Value and Volume- Oil-Based Dipscategory 63

Table 49: Brand Value and Volume- Tomato-Based Dipscategory 63

Table 50: Brand Value and Volume- Other Dips category 63

Table 51: Brand Value and Volume- Cream and Cream-Style Dressingscategory 64

Table 52: Brand Value and Volume- Mayonnaisecategory 64

Table 53: Brand Value and Volume- Tomato-Basedcategory 64

Table 54: Brand Value and Volume- Vinaigrette category 64

Table 55: Brand Value and Volume- Dry Sauce Mixes category 65

Table 56: Brand Value and Volume- Instant Gravy category 65

Table 57: Brand Value and Volume- Dried Herbscategory 66

Table 58: Brand Value and Volume- Saltcategory 66

Table 59: Brand Value and Volume- Salt Substitutescategory 66

Table 60: Brand Value and Volume- Single & Other Spices category 66

Table 61: Brand Value and Volume- Spice Mixes category 67

Table 62: Brand Value and Volume- Indian Saucescategory 68

Table 63: Brand Value and Volume- Marinadescategory 68

Table 64: Brand Value and Volume- Mexican Saucescategory 68

Table 65: Brand Value and Volume- Oriental Sauces category 68

Table 66: Brand Value and Volume- Pasta Sauces category 69

Table 67: Brand Value and Volume- Other Wet Cooking Sauces category 69

Table 68: Market Definitions 86

Table 69: Category Definitions 87

Table 70: Category Definitions 88

Table 71: Category Definitions 89

Table 72: Category Definitions 90

Table 73: Channel Definitions 91

Table 74: Market Value for Bouillons & Stocks- by category (Nkr Million), 2011-2021 92

Table 75: Market Value for Chutneys & Relishes- by category (Nkr Million), 2011-2021 92

Table 76: Market ValueforCondiment Sauces- by category (Nkr Million), 2011-2021 93

Table 77: Market Value for Dips – by category (Nkr Million), 2011-2021 94

Table 78: Market Value for Dressings – by category (Nkr Million), 2011-2021 95

Table 79: Market ValueforDry Cooking Sauces- bycategory (Nkr Million), 2011-2021 95

Table 80: Market ValueforHerbs, Spices & Seasonings-by category (Nkr Million), 2011-2021 96

Table 81: Market Value for Tomato Pastes and Purées- by category (Nkr Million), 2011-2021 96

Table 82: Market ValueforWet Cooking Sauces-by category (Nkr Million), 2011-2021 97

Table 83: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 97

Table 84: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 99

Table 85: Market ValueforCondiment Sauces- by category (US$ Million), 2011-2021 100

Table 86: Market Value for Dips – by category (US$ Million), 2011-2021 101

Table 87: Market Value for Dressings – by category (US$ Million), 2011-2021 101

Table 88: Market ValueforDry Cooking Sauces- by category (US$ Million), 2011-2021 102

Table 89: Market ValueforHerbs, Spices & Seasonings-by category (US$ Million), 2011-2021 102

Table 90: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 103

Table 91: Market ValueforWet Cooking Sauces-by category (US$ Million), 2011-2021 103

Table 92: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 104

Table 93: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 104

Table 94: Market ValueforCondiment Sauces- by category (Kg Million), 2011-2021 105

Table 95: Market Value for Dips – by category (Kg Million), 2011-2021 106

Table 96: Market Value for Dressings – by category (Kg Million), 2011-2021 106

Table 97: Market ValueforDry Cooking Sauces- by category (Kg Million), 2011-2021 107

Table 98: Market ValueforHerbs, Spices & Seasonings-by category (Kg Million), 2011-2021 107

Table 99: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 108

Table 100: Market ValueforWet Cooking Sauces-by category (Kg Million), 2011-2021 108

Table 101: Components of change- by Market 109

Table 102: Seasonings, Dressings & Sauces Sales Distribution in Norway-by Markets (Nkr Million), 2016 110

Table 103: Packaging Material (in Million pack units) 112

Table 104: Container Type (in Million pack units) 113

Table 105: Closure Type (in Million pack units) 114

Table 106: Outer Type (in Million pack units) 115

Table 107: Exchange Rates: (US$-Nkr), 2011-2021 115

Table 108: GDP Per Capita (Nkr) 115

Table 109: Population 116

Table 110: Consumer Price Index 116

Table 111: Age Profile (Millions of Persons) 116

List of Figures

List of Figures

Figure 1: Volume share of Norway in the global and Western EuropeSeasonings, Dressings & Sauces sector, 2011-2021 Error! Bookmark not defined.

Figure 2: Norway compared other top four countries – market size, growth and competitive landscape 6

Figure 3: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 7

Figure 4: Per capita consumption of Seasonings, Dressings & Sauces in Norway compared to global and Western Europe average, 2011-2021 8

Figure 5: Degree of trading up/down in the NorwegianSeasonings, Dressings & Sauces sector, 2015-2016 9

Figure 6: Value and volume growth analysis by markets, 2016-2021 10

Figure 7: Per capita consumption (by markets) in Norway compared to global and Western Europeaverage, 2016 12

Figure 8: Growth analysis by value and volume in the Bouillons &Stocksmarket, 2011-2021 13

Figure 9: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 15

Figure 10: Value and volume growth analysis, Condiment Saucesmarket, 2011-2021 17

Figure 11: Value and volume growth analysis, Dips market, 2011-2021 20

Figure 12: Value and volume growth analysis, Dressings market, 2011-2021 22

Figure 13: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 25

Figure 14: Value and volume growth analysis, Herbs, Spices &Seasoningsmarket, 2011-2021 27

Figure 15: Value and volume growth analysis, Tomato Pastes and Puréesmarket, 2011-2021 30

Figure 16: Value and volume growth analysis, Wet Cooking Saucesmarket, 2011-2021 31

Figure 17: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 34

Figure 18: Distribution channel share, Bouillons & Stocks market, 2011-2016 35

Figure 19: Distribution channel share, Chutneys & Relishes market, 2011-2016 36

Figure 20: Distribution channel share, Condiment Sauces market, 2011-2016 37

Figure 21: Distribution channel share, Dips market, 2011-2016 38

Figure 22: Distribution channel share, Dressings market, 2011-2016 39

Figure 23: Distribution channel share, Dry Cooking Sauces market, 2011-2016 40

Figure 24: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 41

Figure 25: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 42

Figure 26: Distribution channel share, Wet Cooking Sauces market, 2011-2016 43

Figure 27: Leading brands in the NorwegianSeasonings, Dressings & Sauces sector, value and volume share, 2016 44

Figure 28: Leading brands in the Bouillons & Stocks market, value and volume share, 2016 47

Figure 29: Leading brands in the Chutneys & Relishes market, value and volume share, 2016 48

Figure 30: Leading brands in the Condiment Sauces market, value and volume share, 2016 49

Figure 31: Leading brands in the Dips market, value and volume share, 2016 51

Figure 32: Leading brands in the Dressings market, value and volume share, 2016 52

Figure 33: Leading brands in the Dry Cooking Sauces market, value and volume share, 2016 53

Figure 34: Leading brands in the Herbs, Spices & Seasonings market, value and volume share, 2016 54

Figure 35: Leading brands in the Tomato pastes and purées market, value and volume share, 2016 55

Figure 36: Leading brands in the Wet Cooking Sauces market, value and volume share, 2016 56

Figure 37: Packaging share and growth analysis by packaging material, 2011-2021 70

Figure 38: Use of packaging material by markets (in pack units), 2016 71

Figure 39: Packaging share and growth analysis by container type, 2011-2021 72

Figure 40: Use of container type by markets (in pack units), 2016 73

Figure 41: Packaging share and growth analysis by closure type, 2011-2021 74

Figure 42: Use of closure type by markets (in pack units), 2016 75

Figure 43: Packaging share and growth analysis by outer type, 2011-2021 76

Figure 44: Use of outer type by markets (in pack units), 2016 77

Figure 45: Relative comparison of countries based on PEST analysis 78

Figure 46: Norway’s GDP per capita, 2011-2016 81

Figure 47: Population growth in Norway, 2011-2016 82

Figure 48: Consumer Price Index, Norway, 2010-2016 83

Figure 49: Age Profile, Norway, 2016 84

Figure 50: About GlobalData 117

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