Country Profile: Seasonings, Dressings & Sauces sector in Sweden

The Seasonings, Dressings & Sauces sector in Sweden is led by the Wet Cooking Sauces market, while the Bouillons & Stocks market is expected to register the fastest growth during 2016-2021, in value terms. The urge for new taste preferences among consumers, and adaptation of new culinary traditions from other parts of the world are the key growth drivers in the Swedish Seasonings, Dressings & Sauces sector. Hypermarkets & Supermarkets is the leading distribution channel for seasonings, dressings and sauces in the country. Glass is the most commonly used packaging material in 2016, while Rigid Plastics is expected to register fastest growth during 2016-2021. Paulig Group and Unilever Plc are the leading players in the sector.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in Sweden provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2011-2021

– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– In the Swedish Seasonings, Dressings & Sauces sector, Wet Cooking Sauces is the largest market by value

– Hypermarkets & Supermarkets is the leading distribution channel in the sector

– The Sweden's Seasonings, Dressings & Sauces sector is partly fragmented

– Santa Maria , is the leading player in the sector in value terms

– Glass is the most commonly used packaging material used in the sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Seasonings, Dressings & Sauces products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Companies mentioned

Continental Foods

Unilever Plc

Kung Markatta AB

Kavli Holding AS

Björnekulla Food AB

Orkla Group

Ab World Foods Ltd

Arla Foods

H. J. Heinz Company

Haugen-Gruppen As

Paulig Group

The Kraft Heinz Company

Campbell Soup Company

Lohmander AB

McIlhenny Company

Rydbergs

Kraft Foods Group Inc.

Lyckeby Culinar AB

Mutti S.P.A

Kikkoman Corporation

Atria Plc

Estrella Maarud Holding AS

Findus Group Limited

Ken`s Foods Inc

Fontana

Glenn Stromberg

Zeta

The chef AB

A Vogel

Ardita

EKO Ltd.

Eldorado S.A.

Sun Valley Foods

Ach Food Companies Inc.

Mars Incorporated

Lantmännen Cerealia A / S

Barilla G. & R. Fratelli

Table of Contents

Table of Contents

1. Report Scope 10

2. Executive summary 12

3. Sweden in the global and regional context 13

3.1. Sweden’s market share in the Global and Western European Seasonings, Dressings & Sauces sector 13

3.2. Sweden compared to other leading countries in Western Europe 14

4. Market size analysis – Seasonings, Dressings & Sauces Sector 15

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in Sweden 15

4.2. Per capita consumption analysis -Sweden compared to the global and Western European region 16

4.3. Extent to which consumers are trading up/down in the Swedish Seasonings, Dressings & Sauces sector 17

4.4. Value and volume analysis of markets in the Seasonings, Dressings & Sauces sector 18

4.5. Growth analysis by markets 19

5. Market and category analysis 20

5.1. Per capita consumption analysis by markets 20

5.2. Market analysis: Bouillons & Stocks 21

5.3. Market analysis: Chutneys & Relishes 23

5.4. Market analysis: Condiment Sauces 25

5.5. Market analysis: Dips 28

5.6. Market analysis: Dressings 30

5.7. Market analysis: Dry Cooking Sauces 33

5.8. Market analysis: Herbs, Spices & Seasonings 35

5.9. Market analysis: Tomato Pastes and Purées 38

5.10. Market analysis: Wet Cooking Sauces 39

6. Distribution analysis 42

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 42

6.2. Distribution channel share analysis: Bouillons & Stocks 43

6.3. Distribution channel share analysis: Chutneys & Relishes 44

6.4. Distribution channel share analysis: Condiment Sauces 45

6.5. Distribution channel share analysis: Dips 46

6.6. Distribution channel share analysis: Dressings 47

6.7. Distribution channel share analysis: Dry Cooking Sauces 48

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 49

6.9. Distribution channel share analysis: Tomato Pastes and Purées 50

6.10. Distribution channel share analysis: Wet Cooking Sauces 51

7. Competitive landscape 53

7.1. Brand share analysis by sector 53

7.2. Brand share analysis by markets 56

7.3. Brand share analysis by category 67

7.3.1. Bouillons & Stocks 67

7.3.2. Chutneys & Relishes 68

7.3.3. Condiment Sauces 69

7.3.4. Dips 73

7.3.5. Dressings 74

7.3.6. Herbs, Spices & Seasonings 76

7.3.7. Wet Cooking Sauces 78

7.4. Private label share analysis 80

8. Health & Wellness analysis 82

8.1. Market size analysis by Health & Wellness claims 82

8.2. Market share analysis – Health & Wellness product attributes 83

8.3. Market size analysis – Health & Wellness consumer benefits 85

8.4. Leading companies in the Swedish Health & Wellness market 87

9. Packaging analysis 89

9.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 89

9.2. Packaging share analysis by packaging material in Seasonings, Dressings & Sauces markets 90

9.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 91

9.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 92

9.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 93

9.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 94

9.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 95

9.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces markets 96

10. Macroeconomic analysis 97

10.1. GDP per Capita 100

10.2. Population and population growth 101

10.3. Consumer Price Index 102

10.4. Population breakdown by age 103

11. Methodology 104

12. Definitions 105

13. Appendix 119

14. About GlobalData 143

15. Disclaimer 144

16. Contact Us 145

List of Tables

List of Tables

Table 1: Volume share of Sweden in the global and Western European Seasonings, Dressings & Sauces sector, 2011-2021 13

Table 2: Growth analysis by markets, 2016-2021 19

Table 3: Value analysis of Bouillons & Stocks market by categories, 2011-2021 22

Table 4: Volume analysis of Bouillons & Stocks market by categories, 2011-2021 22

Table 5: Value analysis of Chutneys & Relishes market by categories, 2011-2021 24

Table 6: Volume analysis of Chutneys & Relishes market by categories, 2011-2021 24

Table 7: Value analysis by of Condiment Sauces market categories, 2011-2021 26

Table 8: Volume analysis of Condiment Sauces market by categories, 2011-2021 27

Table 9: Value analysis of Dips market by categories, 2011-2021 29

Table 10: Volume analysis of Dips market by categories, 2011-2021 29

Table 11: Value analysis of Dressings market by categories, 2011-2021 31

Table 12: Volume analysis of Dressings market by categories, 2011-2021 32

Table 13: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 34

Table 14: Volume analysis of Dry Cooking Sauces market by categories, 2011-2021 34

Table 15: Value analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 36

Table 16: Volume analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 37

Table 17: Value analysis of Wet Cooking Sauces market by categories, 2011-2021 40

Table 18: Volume analysis of Wet Cooking Sauces market by categories, 2011-2021 41

Table 19: Brand Value and Volume- Seasonings, Dressings & Sauces sector 54

Table 20: Brand Value and Volume- Bouillons & Stocks market 56

Table 21: Brand Value and Volume- Chutneys & Relishes market 57

Table 22: Brand Value and Volume- Condiment Sauces market 58

Table 23: Brand Value and Volume- Dips market 60

Table 24: Brand Value and Volume-Dressings market 61

Table 25: Brand Value and Volume- Herbs, Spices & Seasonings market 63

Table 26: Brand Value and Volume- Tomato Pastes and Purées market 64

Table 27: Brand Value and Volume- Wet Cooking Sauces market 65

Table 28: Brand Value and Volume- Gravy Makers (Non-Gravy Granules) category 67

Table 29: Brand Value and Volume- Liquid Stocks category 67

Table 30: Brand Value and Volume- Stock Cubes category 67

Table 31: Brand Value and Volume- Relish category 68

Table 32: Brand Value and Volume- Sweet Pickle category 68

Table 33: Brand Value and Volume- Barbecue Sauces category 69

Table 34: Brand Value and Volume- Brown Sauce category 69

Table 35: Brand Value and Volume- Chilli/Hot Sauce category 69

Table 36: Brand Value and Volume- Fish Sauces category 70

Table 37: Brand Value and Volume- Horseradish Sauces category 70

Table 38: Brand Value and Volume- Mustards category 71

Table 39: Brand Value and Volume- National Specialties category 71

Table 40: Brand Value and Volume- Oyster Sauces category 71

Table 41: Brand Value and Volume- Soy-Based Sauce category 71

Table 42: Brand Value and Volume- Tomato Ketchup category 72

Table 43: Brand Value and Volume- Other Condiment Sauces category 72

Table 44: Brand Value and Volume- Cream and Cream-Style Dips category 73

Table 45: Brand Value and Volume- Tomato-Based Dips category 73

Table 46: Brand Value and Volume- Other Dips category 73

Table 47: Brand Value and Volume- Cream and Cream-Style Dressings category 74

Table 48: Brand Value and Volume- Mayonnaise category 74

Table 49: Brand Value and Volume- Tomato-Based category 74

Table 50: Brand Value and Volume- Vinaigrette category 75

Table 51: Brand Value and Volume- Other Dressings category 75

Table 52: Brand Value and Volume- Dried Herbs category 76

Table 53: Brand Value and Volume- Pepper category 76

Table 54: Brand Value and Volume- Salt category 76

Table 55: Brand Value and Volume- Salt Substitutes category 77

Table 56: Brand Value and Volume- Single & Other Spices category 77

Table 57: Brand Value and Volume- Spice Mixes category 77

Table 58: Brand Value and Volume- Indian Sauces category 78

Table 59: Brand Value and Volume- Marinades category 78

Table 60: Brand Value and Volume- Mexican Sauces category 78

Table 61: Brand Value and Volume- Oriental Sauces category 79

Table 62: Brand Value and Volume- Pasta Sauces category 79

Table 63: Brand Value and Volume- Other Wet Cooking Sauces category 79

Table 64: Market Definitions 105

Table 65: Category Definitions 106

Table 66: Category Definitions 107

Table 67: Category Definitions 108

Table 68: Category Definitions 109

Table 69: Channel Definitions 110

Table 70: Health & Wellness: Product Attributes-Food Minus 111

Table 71: Health & Wellness: Product Attributes-Free From 112

Table 72: Health & Wellness: Product Attributes-Functional & Fortified 113

Table 73: Health & Wellness: Product Attributes-Naturally Healthy 114

Table 74: Health & Wellness: Product Attributes-Food Intolerance 115

Table 75: Health & Wellness: Consumer Benefits-Health Management 116

Table 76: Health & Wellness: Analysis by Consumer Benefits 117

Table 77: Health & Wellness: Consumer Benefits-Performance 118

Table 78: Market Value for Bouillons & Stocks- by category (Skr Million), 2011-2021 119

Table 79: Market Value for Chutneys & Relishes- by category (Skr Million), 2011-2021 119

Table 80: Market Value for Condiment Sauces- by category (Skr Million), 2011-2021 120

Table 81: Market Value for Dips – by category (Skr Million), 2011-2021 121

Table 82: Market Value for Dressings – by category (Skr Million), 2011-2021 121

Table 83: Market Value for Dry Cooking Sauces- by category (Skr Million), 2011-2021 122

Table 84: Market Value for Herbs, Spices & Seasonings- by category (Skr Million), 2011-2021 122

Table 85: Market Value for Tomato Pastes and Purées- by category (Skr Million), 2011-2021 123

Table 86: Market Value for Wet Cooking Sauces- by category (Skr Million), 2011-2021 123

Table 87: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 124

Table 88: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 124

Table 89: Market Value for Condiment Sauces- by category (US$ Million), 2011-2021 125

Table 90: Market Value for Dips – by category (US$ Million), 2011-2021 126

Table 91: Market Value for Dressings – by category (US$ Million), 2011-2021 126

Table 92: Market Value for Dry Cooking Sauces- by category (US$ Million), 2011-2021 127

Table 93: Market Value for Herbs, Spices & Seasonings- by category (US$ Million), 2011-2021 127

Table 94: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 128

Table 95: Market Value for Wet Cooking Sauces- by category (US$ Million), 2011-2021 128

Table 96: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 129

Table 97: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 129

Table 98: Market Value for Condiment Sauces- by category (Kg Million), 2011-2021 130

Table 99: Market Value for Dips – by category (Kg Million), 2011-2021 131

Table 100: Market Value for Dressings – by category (Kg Million), 2011-2021 132

Table 101: Market Value for Dry Cooking Sauces- by category (Kg Million), 2011-2021 133

Table 102: Market Value for Herbs, Spices & Seasonings- by category (Kg Million), 2011-2021 133

Table 103: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 134

Table 104: Market Value for Wet Cooking Sauces- by category (Kg Million), 2011-2021 134

Table 105: Components of change- by Market 135

Table 106: Seasonings, Dressings & Sauces Sales Distribution in Sweden- by Markets (Skr Million), 2016 136

Table 107: Key Health & Wellness product attributes driving sales in Sweden (Skr Million) 137

Table 108: Key Health & Wellness consumer benefits driving sales in Sweden (Skr Million) 137

Table 109: Packaging Material (in Million pack units) 138

Table 110: Container Type (in Million pack units) 139

Table 111: Closure Type (in Million pack units) 140

Table 112: Outer Type (in Million pack units) 141

Table 113: Exchange Rates: (US$-Skr), 2011-2021 141

Table 114: GDP Per Capita (Skr) 141

Table 115: Population 142

Table 116: Consumer Price Index 142

Table 117: Age Profile (Millions of Persons) 142

List of Figures

List of Figures

Figure 1: Sweden compared to other top four countries – market size, growth and competitive landscape 14

Figure 2: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 15

Figure 3: Per capita consumption of Seasonings, Dressings & Sauces in Sweden compared to global and Western European average, 2011-2021 16

Figure 4: Degree of trading up/down in the Swedish Seasonings, Dressings & Sauces sector, 2015-2016 17

Figure 5: Value and volume growth analysis by markets, 2016-2021 18

Figure 6: Per capita consumption (by markets) in Sweden compared to global and Western European average, 2016 20

Figure 7: Growth analysis by value and volume in the Bouillons & Stocks market, 2011-2021 21

Figure 8: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 23

Figure 9: Value and volume growth analysis, Condiment Sauces market, 2011-2021 25

Figure 10: Value and volume growth analysis, Dips market, 2011-2021 28

Figure 11: Value and volume growth analysis, Dressings market, 2011-2021 30

Figure 12: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 33

Figure 13: Value and volume growth analysis, Herbs, Spices & Seasonings market, 2011-2021 35

Figure 14: Value and volume growth analysis, Tomato Pastes and Purées market, 2011-2021 38

Figure 15: Value and volume growth analysis, Wet Cooking Sauces market, 2011-2021 39

Figure 16: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 42

Figure 17: Distribution channel share, Bouillons & Stocks market, 2011-2016 43

Figure 18: Distribution channel share, Chutneys & Relishes market, 2011-2016 44

Figure 19: Distribution channel share, Condiment Sauces market, 2011-2016 45

Figure 20: Distribution channel share, Dips market, 2011-2016 46

Figure 21: Distribution channel share, Dressings market, 2011-2016 47

Figure 22: Distribution channel share, Dry Cooking Sauces market, 2011-2016 48

Figure 23: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 49

Figure 24: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 50

Figure 25: Distribution channel share, Wet Cooking Sauces market, 2011-2016 52

Figure 26: Leading brands in the Swedish Seasonings, Dressings & Sauces sector, value and volume share, 2016 53

Figure 27: Leading brands in the Bouillons & Stocks market, value and volume share, 2016 56

Figure 28: Leading brands in the Chutneys & Relishes market, value and volume share, 2016 57

Figure 29: Leading brands in the Condiment Sauces market, value and volume share, 2016 58

Figure 30: Leading brands in the Dips market, value and volume share, 2016 60

Figure 31: Leading brands in the Dressings market, value and volume share, 2016 61

Figure 32: Leading brands in the Herbs, Spices & Seasonings market, value and volume share, 2016 63

Figure 33: Leading brands in the Tomato Pastes and Purées market, value and volume share, 2016 64

Figure 34: Leading brands in the Wet Cooking Sauces market, value and volume share, 2016 65

Figure 35: Private label penetration by markets (value terms), 2016 80

Figure 36: Growth analysis, private label and brands, (2011-2016) 81

Figure 37: Value of Health & Wellness claims by market, US$ million, 2016-2021 82

Figure 38: Value analysis by Health & Wellness product attributes, 2016 83

Figure 39: Volume analysis by Health & Wellness product attributes, 2016 84

Figure 40: Value analysis by Health & Wellness consumer benefits, 2016 85

Figure 41: Volume analysis by Health & Wellness consumer benefits, 2016 86

Figure 42: Leading companies in the Health & Wellness market by value, 2016 – Dressings 87

Figure 43: Leading companies in the Health & Wellness market by value, 2016 – Condiment Sauces 88

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Wet Cooking Sauces 88

Figure 45: Packaging share and growth analysis by packaging material, 2011-2021 89

Figure 46: Use of packaging material by markets (in pack units), 2016 90

Figure 47: Packaging share and growth analysis by container type, 2011-2021 91

Figure 48: Use of container type by markets (in pack units), 2016 92

Figure 49: Packaging share and growth analysis by closure type, 2011-2021 93

Figure 50: Use of closure type by markets (in pack units), 2016 94

Figure 51: Packaging share and growth analysis by outer type, 2011-2021 95

Figure 52: Use of outer type by markets (in pack units), 2016 96

Figure 53.1: Relative comparison of countries based on PEST analysis 97

Figure 54.2: Relative comparison of countries based on PEST analysis 98

Figure 55.3: Relative comparison of countries based on PEST analysis 99

Figure 56: Sweden’s GDP per capita, 2011-2016 100

Figure 57: Population growth in Sweden, 2011-2016 101

Figure 58: Consumer Price Index, Sweden, 2010-2016 102

Figure 59: Age Profile, Sweden, 2016 103

Figure 60: About GlobalData 143

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