Country Profile: Seasonings, Dressings & Sauces sector in South Africa

The South African Seasonings, Dressings & Sauces sector is growing at a high rate in value terms during 2016-2021. The urge for new taste and flavors among consumers is one of the major reasons for the increasing demand for seasoning, dressings and sauces in the country. Condiment Sauces is the largest market in value terms, while the Dips market is expected to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the largest channel for the distribution of seasonings, dressings and sauces in the country. The sector is partly consolidated with top five brands accounting for less than 40% share in 2016. All Gold is the leading brand in the South African Seasonings, Dressings & Sauces sector.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in South Africa provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2011-2021

– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Seasonings, Dressings & Sauces sector in South Africa is forecast to grow at 7.6% CAGR in value terms during 2016-2021

– The per capita consumption of Herbs, Spices & Seasonings in South Africa is higher than the Middle East & African level

– Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and, Food & Drinks Specialists

– All Gold the leading brand in the South African Seasonings, Dressings & Sauces sector in both value and volume terms

– Glass is the most commonly used packaging material in the South African Seasonings, Dressings & Sauces sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Seasonings, Dressings & Sauces sector products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Companies mentioned

Tiger Brands Limited

Unilever Plc

FOODCORP GROUP PTY LTD

Paarman Foods

Nestle S.A.

Famous Brands

The Kraft Heinz Company

Tiger Brands Limited

The J.M. Smucker Company

Nando`s

McIlhenny Company

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. South Africa in the global and regional context 5

3.1. South Africa’s market share in the Global and Middle East & Africa Seasonings, Dressings & Sauces sectors 5

3.2. South Africa compared to other leading countries in the Middle East & Africa region 6

4. Market size analysis – Seasonings, Dressings & Sauces Sector 7

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in South Africa 7

4.2. Per capita consumption analysis -South Africa compared to the global and Middle East & Africa region 8

4.3. Value and volume analysis of markets in the Seasonings, Dressings & Sauces sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Bouillons & Stocks 12

5.3. Market analysis: Chutneys & Relishes 14

5.4. Market analysis: Condiment Sauces 16

5.5. Market analysis: Dips 19

5.6. Market analysis: Dressings 21

5.7. Market analysis: Dry Cooking Sauces 24

5.8. Market analysis: Herbs, Spices & Seasonings 26

5.9. Market analysis: Tomato Pastes and Purées 29

5.10. Market analysis: Wet Cooking Sauces 30

6. Distribution analysis 33

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 33

6.2. Distribution channel share analysis: Bouillons & Stocks 34

6.3. Distribution channel share analysis: Chutneys & Relishes 35

6.4. Distribution channel share analysis: Condiment Sauces 36

6.5. Distribution channel share analysis: Dips 37

6.6. Distribution channel share analysis: Dressings 38

6.7. Distribution channel share analysis: Dry Cooking Sauces 39

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 40

6.9. Distribution channel share analysis: Tomato Pastes and Purées 41

6.10. Distribution channel share analysis: Wet Cooking Sauces 42

7. Competitive landscape 43

7.1. Brand share analysis by sector 43

7.2. Brand share analysis by markets 46

7.3. Brand share analysis by category 59

7.3.1. Bouillons & Stocks 59

7.3.2. Chutneys & Relishes 60

7.3.3. Condiment Sauces 62

7.3.4. Dips 66

7.3.5. Dressings 68

7.3.6. Dry Cooking Sauces 70

7.3.7. Herbs, Spices & Seasonings 71

7.3.8. Wet Cooking Sauces 74

7.4. Private label share analysis 76

8. Health & Wellness analysis 78

8.1. Market size analysis by Health & Wellness claims 78

8.2. Market size analysis – Health & Wellness product attributes 79

8.3. Market size analysis – Health & Wellness consumer benefits 81

9. Packaging analysis 83

9.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 83

9.2. Packaging share analysis by packaging material in Seasonings, Dressings & Sauces markets 84

9.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 85

9.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 86

9.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 87

9.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 88

9.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 89

9.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces markets 90

10. Macroeconomic analysis 91

10.1. GDP per Capita 94

10.2. Population and population growth 95

10.3. Consumer Price Index 96

10.4. Population breakdown by age 97

11. Methodology 98

12. Definitions 99

13. Appendix 113

14. About GlobalData 137

15. Disclaimer 138

16. Contact Us 139

List of Tables

List of Tables

Table 1: Volume share of South Africa in the global and Middle East & Africa Seasonings, Dressings & Sauces sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 10

Table 3: Value analysis of Bouillons & Stocks market by categories, 2011-2021 13

Table 4: Volume analysis of Bouillons & Stocks market by categories, 2011-2021 13

Table 5: Value analysis of Chutneys & Relishes market by categories, 2011-2021 15

Table 6: Volume analysis of Chutneys & Relishes market by categories, 2011-2021 15

Table 7: Value analysis by of Condiment Sauces market categories, 2011-2021 17

Table 8: Volume analysis of Condiment Sauces market by categories, 2011-2021 18

Table 9: Value analysis of Dips market by categories, 2011-2021 20

Table 10: Volume analysis of Dips market by categories, 2011-2021 20

Table 11: Value analysis of Dressings market by categories, 2011-2021 22

Table 12: Volume analysis of Dressings market by categories, 2011-2021 23

Table 13: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 25

Table 14: Volume analysis of Dry Cooking Sauces market by categories, 2011-2021 25

Table 15: Value analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 27

Table 16: Volume analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 28

Table 17: Value analysis of Wet Cooking Sauces market by categories, 2011-2021 31

Table 18: Volume analysis of Wet Cooking Sauces market by categories, 2011-2021 32

Table 19: Brand Value and Volume-Seasonings, Dressings & Sauces sector 44

Table 20: Brand Value and Volume-Bouillons & Stocks market 46

Table 21: Brand Value and Volume-Chutneys & Relishes market 47

Table 22: Brand Value and Volume-Condiment Sauces market 49

Table 23: Brand Value and Volume-Dips market 51

Table 24: Brand Value and Volume-Dressings market 52

Table 25: Brand Value and Volume-Dry Cooking Sauces market 53

Table 26: Brand Value and Volume-Herbs, Spices & Seasonings market 54

Table 27: Brand Value and Volume-Tomato Pastes and Purees market 56

Table 28: Brand Value and Volume-Wet Cooking Sauces market 57

Table 29: Brand Value and Volume-Gravy Makers (Non-Gravy Granules)category 59

Table 30: Brand Value and Volume-Liquid Stocks category 59

Table 31: Brand Value and Volume-Stock Cubes category 59

Table 32: Brand Value and Volume-Chutney category 60

Table 33: Brand Value and Volume- Relish category 60

Table 34: Brand Value and Volume- Sweet Pickle category 60

Table 35: Brand Value and Volume- Barbecue Sauces category 62

Table 36: Brand Value and Volume- Brown Sauce category 62

Table 37: Brand Value and Volume- Chilli/Hot Sauce category 62

Table 38: Brand Value and Volume-Cocktail Sauces category 63

Table 39: Brand Value and Volume- Fish Sauces category 63

Table 40: Brand Value and Volume- Horseradish Sauces category 63

Table 41: Brand Value and Volume-Mustards category 63

Table 42: Brand Value and Volume- National Specialties category 64

Table 43: Brand Value and Volume- Oyster Sauces category 64

Table 44: Brand Value and Volume- Soy-Based Sauce category 64

Table 45: Brand Value and Volume- Tomato Ketchup category 65

Table 46: Brand Value and Volume- Other Condiment Sauces category 65

Table 47: Brand Value and Volume- Cream and Cream-Style Dips category 66

Table 48: Brand Value and Volume- Oil-Based Dips category 66

Table 49: Brand Value and Volume- Tomato-Based Dips category 66

Table 50: Brand Value and Volume- Other Dips category 67

Table 51: Brand Value and Volume- Cream and Cream-Style Dressings category 68

Table 52: Brand Value and Volume- Mayonnaise category 68

Table 53: Brand Value and Volume- Tomato-Based category 68

Table 54: Brand Value and Volume- Vinaigrette category 69

Table 55: Brand Value and Volume- Other Dressings category 69

Table 56: Brand Value and Volume – Dry Sauce Mixes category 70

Table 57: Brand Value and Volume – Instant Gravy category 70

Table 58: Brand Value and Volume – Dried Herbs category 71

Table 59: Brand Value and Volume – Pepper 71

Table 60: Brand Value and Volume – Salt category 72

Table 61: Brand Value and Volume Salt Substitutes category 72

Table 62: Brand Value and Volume – Single & Other Spices category 72

Table 63: Brand Value and Volume – Spice Mixes category 73

Table 64: Brand Value and Volume – Indian Sauces category 74

Table 65: Brand Value and Volume – Marinades category 74

Table 66: Brand Value and Volume – Mexican Sauces category 74

Table 67: Brand Value and Volume – Oriental Sauces category 75

Table 68: Brand Value and Volume – Pasta Sauces category 75

Table 69: Brand Value and Volume – Other Wet Cooking Sauces category 75

Table 70: Market Definitions 99

Table 71: Category Definitions 100

Table 72: Category Definitions 101

Table 73: Category Definitions 102

Table 74: Category Definitions 103

Table 75: Channel Definitions 104

Table 76: Health & Wellness: Product Attributes-Food Minus 105

Table 77: Health & Wellness: Product Attributes-Free From 106

Table 78: Health & Wellness: Product Attributes-Functional & Fortified 107

Table 79: Health & Wellness: Product Attributes-Naturally Healthy 108

Table 80: Health & Wellness: Product Attributes-Food Intolerance 109

Table 81: Health & Wellness: Consumer Benefits-Health Management 110

Table 82: Health & Wellness: Analysis by Consumer Benefits 111

Table 83: Health & Wellness: Consumer Benefits-Performance 112

Table 84: Market Value for Bouillons & Stocks- by category (R Million), 2011-2021 113

Table 85: Market Value for Chutneys & Relishes- by category (R Million), 2011-2021 113

Table 86: Market Value for Condiment Sauces- by category (R Million), 2011-2021 114

Table 87: Market Value for Dips – by category (R Million), 2011-2021 115

Table 88: Market Value for Dressings – by category (R Million), 2011-2021 116

Table 89: Market Value for Dry Cooking Sauces- by category (R Million), 2011-2021 116

Table 90: Market Value for Herbs, Spices & Seasonings-by category (R Million), 2011-2021 117

Table 91: Market Value for Tomato Pastes and Purées- by category (R Million), 2011-2021 117

Table 92: Market Value for Wet Cooking Sauces-by category (R Million), 2011-2021 118

Table 93: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 118

Table 94: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 119

Table 95: Market Value for Condiment Sauces- by category (US$ Million), 2011-2021 120

Table 96: Market Value for Dips – by category (US$ Million), 2011-2021 121

Table 97: Market Value for Dressings – by category (US$ Million), 2011-2021 121

Table 98: Market Value for Herbs, Spices & Seasonings-by category (US$ Million), 2011-2021 122

Table 99: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 123

Table 100: Market Value for Wet Cooking Sauces-by category (US$ Million), 2011-2021 123

Table 101: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 124

Table 102: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 124

Table 103: Market Value for Condiment Sauces- by category (Kg Million), 2011-2021 125

Table 104: Market Value for Dips – by category (Kg Million), 2011-2021 126

Table 105: Market Value for Dressings – by category (Kg Million), 2011-2021 126

Table 106: Market Value for Dry Cooking Sauces- by category (Kg Million), 2011-2021 127

Table 107: Market Value for Herbs, Spices & Seasonings-by category (Kg Million), 2011-2021 127

Table 108: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 128

Table 109: Market Value for Wet Cooking Sauces-by category (Kg Million), 2011-2021 128

Table 110: Components of change- by Market 129

Table 111: Seasonings, Dressings & Sauces Sales Distribution in South Africa-by Markets (R Million), 2016 130

Table 112: Key Health & Wellness product attributes driving sales in South Africa (R Million) 131

Table 113: Key Health & Wellness consumer benefits driving sales in South Africa (R Million) 131

Table 114: Packaging Material (in Million pack units) 132

Table 115: Container Type (in Million pack units) 133

Table 116: Closure Type (in Million pack units) 134

Table 117: Outer Type (in Million pack units) 135

Table 118: Exchange Rates: (US$-R), 2011-2021 135

Table 119: GDP Per Capita (R) 135

Table 120: Population 136

Table 121: Consumer Price Index 136

Table 122: Age Profile (Millions of Persons) 136

List of Figures

List of Figures

Figure 1: South Africa compared other top four countries – market size, growth and competitive landscape 6

Figure 2: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 7

Figure 3: Per capita consumption of seasonings, dressings and sauces in South Africa compared to global and Middle East & Africa average, 2011-2021 8

Figure 4: Value and volume growth analysis by markets, 2016-2021 9

Figure 5: Per capita consumption (by markets) in South Africa compared to global and Middle East & Africa average, 2016 11

Figure 6: Growth analysis by value and volume in the Bouillons & Stocks market, 2011-2021 12

Figure 7: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 14

Figure 8: Value and volume growth analysis, Condiment Sauces market, 2011-2021 16

Figure 9: Value and volume growth analysis, Dips market, 2011-2021 19

Figure 10: Value and volume growth analysis, Dressings market, 2011-2021 21

Figure 11: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 24

Figure 12: Value and volume growth analysis, Herbs, Spices & Seasonings market, 2011-2021 26

Figure 13: Value and volume growth analysis, Tomato Pastes and Purées market, 2011-2021 29

Figure 14: Value and volume growth analysis, Wet Cooking Sauces market, 2011-2021 30

Figure 15: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 33

Figure 16: Distribution channel share, Bouillons & Stocks market, 2011-2016 34

Figure 17: Distribution channel share, Chutneys & Relishes market, 2011-2016 35

Figure 18: Distribution channel share, Condiment Sauces market, 2011-2016 36

Figure 19: Distribution channel share, Dips market, 2011-2016 37

Figure 20: Distribution channel share, Dressings market, 2011-2016 38

Figure 21: Distribution channel share, Dry Cooking Sauces market, 2011-2016 39

Figure 22: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 40

Figure 23: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 41

Figure 24: Distribution channel share, Wet Cooking Sauces market, 2011-2016 42

Figure 25: Leading brands in the South African Seasonings, Dressings & Sauces sector, value and volume share, 2016 43

Figure 26: Leading brands in the Bouillons & Stocks market, value and volume share, 2016 46

Figure 27: Leading brands in the Chutneys & Relishes market, value and volume share, 2016 47

Figure 28: Leading brands in the Condiment Sauces market, value and volume share, 2016 49

Figure 29: Leading brands in the Dips market, value and volume share, 2016 51

Figure 30: Leading brands in the Dressings market, value and volume share, 2016 52

Figure 31: Leading brands in the Dry Cooking Sauces market, value and volume share, 2016 53

Figure 32: Leading brands in the Herbs, Spices & Seasonings market, value and volume share, 2016 54

Figure 33: Leading brands in the Tomato Pastes and Purées market, value and volume share, 2016 56

Figure 34: Leading brands in the Wet Cooking Sauces market, value and volume share, 2016 57

Figure 35: Private label penetration by markets (value terms), 2016 76

Figure 36: Growth analysis, private label and brands, (2011-2016) 77

Figure 37: Value of Health & Wellness claims by market, US$ million, 2016-2021 78

Figure 38: Value analysis by Health & Wellness product attributes, 2016 79

Figure 39: Volume analysis by Health & Wellness product attributes, 2016 80

Figure 40: Value analysis by Health & Wellness consumer benefits, 2016 81

Figure 41: Volume analysis by Health & Wellness consumer benefits, 2016 82

Figure 42: Packaging share and growth analysis by packaging material, 2011-2021 83

Figure 43: Use of packaging material by markets (in pack units), 2016 84

Figure 44: Packaging share and growth analysis by container type, 2011-2021 85

Figure 45: Use of container type by markets (in pack units), 2016 86

Figure 46: Packaging share and growth analysis by closure type, 2011-2021 87

Figure 47: Use of closure type by markets (in pack units), 2016 88

Figure 48: Packaging share and growth analysis by outer type, 2011-2021 89

Figure 49: Use of outer type by markets (in pack units), 2016 90

Figure 50: Relative comparison of countries based on PEST analysis 91

Figure 51: South Africa’s GDP per capita, 2011-2016 94

Figure 52: Population growth in South Africa, 2011-2016 95

Figure 53: Consumer Price Index, South Africa, 2010-2016 96

Figure 54: Age Profile, South Africa, 2016 97

Figure 55: About GlobalData 137

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