Country Profile: Seasonings, Dressings & Sauces sector in the Philippines

The Seasonings, Dressings & Sauces sector in the Philippines is driven by the growing economy and a large base of young population in the country. Of the nine markets, Condiment Sauces is the largest in both value and volume terms in 2016, while Dry Cooking sauces market is forecast to register the fastest growth through 2021. Convenience Stores is the leading distribution channel for seasonings, dressings and sauces products. Glass is the most commonly used packaging material in the sector. Unilever Plc and Ajinomoto Group are the leading market players in the Philippines Seasonings, Dressings & Sauces sector.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in the Philippines provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2011-2021

– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Filipino Seasonings, Dressings & Sauces sector grew at a CAGR of 4.4% during 2011-2016 and is forecast to register growth at a CAGR of 4.1% during 2016-2021.

– The per capita consumption of seasonings, dressings & sauces is higher in the Philippines compared to Asia-Pacific levels

– Condiment Sauces is the largest market in both value and volume terms

– Condiment Sauces is the most lucrative market with a high market share in 2016 and is forecast to grow at a CAGR of 4.1% during 2016-2021.

– Per capita consumption of Condiment Sauces in the Philippines is noticeably high when compared to global and regional levels

– Knorr is the leading brand in the Filipino Bouillons & Stocks market in both value and volume terms

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Seasonings, Dressings & Sauces products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Companies mentioned

Nestle S.A.

Unilever Plc

HDR Foods Corporation

Bull head

Cracked

H. J. Heinz Company

Lee Kum Kee

Lorenzana Food Corporation

Mama Sita`s Holding Co. Inc

Nutriasia Group

Silver Swan Manufacturing Co

The Kraft Heinz Company

McIlhenny Company

Del Monte Foods Company

Golden Hands Manufacturing Inc

Lee Kum Kee

Tentay Food Sauces

Nutriasia Group

Ajinomoto Group

Panos Brands

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. The Philippines in the global and regional context 3

3.1. The Philippines market share in the Global and APAC Seasonings, Dressings & Sauces sectors 3

3.2. The Philippines compared to other leading countries in the APAC region 4

4. Market size analysis – Seasonings, Dressings & Sauces Sector 5

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in the Philippines 5

4.2. Per capita consumption analysis -the Philippines compared to the global and APAC region 6

4.3. Extent to which consumers are trading up/down in the Filipino Seasonings, Dressings & Sauces sector 7

4.4. Value and volume analysis of markets in the Seasonings, Dressings & Sauces sector ……………………………………………………………………………………………………………………………..8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Bouillons & Stocks 11

5.3. Market analysis: Chutneys & Relishes 14

5.4. Market analysis: Condiment Sauces 16

5.5. Market analysis: Dips 19

5.6. Market analysis: Dressings 21

5.7. Market analysis: Dry Cooking Sauces 24

5.8. Market analysis: Herbs, Spices & Seasonings 26

5.9. Market analysis: Tomato Pastes and Purées 29

5.10. Market analysis: Wet Cooking Sauces 30

6. Distribution analysis 32

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 32

6.2. Distribution channel share analysis: Bouillons & Stocks 33

6.3. Distribution channel share analysis: Chutneys & Relishes 34

6.4. Distribution channel share analysis: Condiment Sauces 35

6.5. Distribution channel share analysis: Dips 36

6.6. Distribution channel share analysis: Dressings 37

6.7. Distribution channel share analysis: Dry Cooking Sauces 38

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 39

6.9. Distribution channel share analysis: Tomato Pastes and Purées 40

6.10. Distribution channel share analysis: Wet Cooking Sauces 41

7. Competitive landscape 42

7.1. Brand share analysis by sector 42

7.2. Brand share analysis by markets 45

7.3. Brand share analysis by category 55

7.3.1. Bouillons & Stocks 55

7.3.2. Chutneys & Relishes 56

7.3.3. Condiment Sauces 57

7.3.4. Dips 62

7.3.5. Dressings 63

7.3.6. Dry Cooking Sauces 65

7.3.7. Herbs, Spices & Seasonings 66

7.3.8. Wet Cooking Sauces 68

7.4. Private label share analysis 70

8. Health & Wellness analysis 72

8.1. Market size analysis by Health & Wellness claims 72

8.2. Market share analysis – Health & Wellness product attributes 73

8.3. Market size analysis – Health & Wellness consumer benefits 75

9. Packaging analysis 77

9.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 77

9.2. Packaging share analysis by packaging material in Seasonings, Dressings & Sauces markets 78

9.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 79

9.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 80

9.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 81

9.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 82

9.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 83

9.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces markets ……………………………………………………………………………………………………………………………84

10. Macroeconomic analysis 85

10.1. GDP per Capita 88

10.2. Population and population growth 89

10.3. Consumer Price Index 90

10.4. Population breakdown by age 91

11. Methodology 92

12. Definitions 93

13. Appendix 107

14. About GlobalData 129

15. Disclaimer 130

16. Contact Us 131

List of Tables

List of Tables

Table 1: Volume share of the Philippines in the global and APAC Seasonings, Dressings & Sauces sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Value analysis of Bouillons & Stocks market by categories, 2011-2021 12

Table 4: Volume analysis of Bouillons & Stocks market by categories, 2011-2021 13

Table 5: Value analysis of Chutneys & Relishes market by categories, 2011-2021 15

Table 6: Volume analysis of Chutneys & Relishes market by categories, 2011-2021 15

Table 7: Value analysis by of Condiment Sauces market categories, 2011-2021 17

Table 8: Volume analysis of Condiment Sauces market by categories, 2011-2021 18

Table 9: Value analysis of Dips market by categories, 2011-2021 20

Table 10: Volume analysis of Dips market by categories, 2011-2021 20

Table 11: Value analysis of Dressings market by categories, 2011-2021 22

Table 12: Volume analysis of Dressings market by categories, 2011-2021 23

Table 13: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 25

Table 14: Volume analysis of Dry Cooking Sauces market by categories, 2011-2021 25

Table 15: Value analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 27

Table 16: Volume analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 28

Table 17: Value analysis of Wet Cooking Sauces market by categories, 2011-2021 31

Table 18: Volume analysis of Wet Cooking Sauces market by categories, 2011-2021 31

Table 19: Brand Value and Volume- Seasonings, Dressings & Sauces sector 43

Table 20: Brand Value and Volume- Bouillons & Stocks market 45

Table 21: Brand Value and Volume- Chutneys & Relishes market 46

Table 22: Brand Value and Volume- Condiment Sauces market 47

Table 23: Brand Value and Volume- Dips market 49

Table 24: Brand Value and Volume-Dressings market 50

Table 25: Brand Value and Volume- Dry Cooking Sauces market 51

Table 26: Brand Value and Volume- Herbs, Spices & Seasonings market 52

Table 27: Brand Value and Volume- Tomato pastes and purées market 53

Table 28: Brand Value and Volume- Wet Cooking Sauces market 54

Table 29: Brand Value and Volume- Liquid Stocks category 55

Table 30: Brand Value and Volume- Stock Cubes category 55

Table 31: Brand Value and Volume- Chutney category 56

Table 32: Brand Value and Volume- Relish category 56

Table 33: Brand Value and Volume- Sweet Pickle category 56

Table 34: Brand Value and Volume- Barbecue Sauces category 57

Table 35: Brand Value and Volume- Brown Sauce category 57

Table 36: Brand Value and Volume- Chilli/Hot Sauce category 58

Table 37: Brand Value and Volume- Cocktail Sauces category 58

Table 38: Brand Value and Volume- Fish Sauces category 59

Table 39: Brand Value and Volume- Horseradish Sauces category 59

Table 40: Brand Value and Volume- Mustards category 60

Table 41: Brand Value and Volume- National Specialties category 60

Table 42: Brand Value and Volume- Oyster Sauces category 60

Table 43: Brand Value and Volume- Soy-Based Sauce category 61

Table 44: Brand Value and Volume- Tomato Ketchup category 61

Table 45: Brand Value and Volume- Other Condiment Sauces category 61

Table 46: Brand Value and Volume- Cream and Cream-Style Dips category 62

Table 47: Brand Value and Volume- Oil-Based Dips category 62

Table 48: Brand Value and Volume- Tomato-Based Dips category 62

Table 49: Brand Value and Volume- Other Dips category 62

Table 50: Brand Value and Volume- Cream and Cream-Style Dressings category 63

Table 51: Brand Value and Volume- Mayonnaise category 63

Table 52: Brand Value and Volume- Tomato-Based category 64

Table 53: Brand Value and Volume- Vinaigrette category 64

Table 54: Brand Value and Volume- Other Dressings category 64

Table 55: Brand Value and Volume- Dry Sauce Mixes category 65

Table 56: Brand Value and Volume- Instant Gravy category 65

Table 57: Brand Value and Volume- Dried Herbs category 66

Table 58: Brand Value and Volume- Pepper category 66

Table 59: Brand Value and Volume- Salt category 66

Table 60: Brand Value and Volume- Salt Substitutes category 67

Table 61: Brand Value and Volume- Single & Other Spices category 67

Table 62: Brand Value and Volume- Spice Mixes category 67

Table 63: Brand Value and Volume- Indian Sauces category 68

Table 64: Brand Value and Volume- Marinades category 68

Table 65: Brand Value and Volume- Mexican Sauces category 68

Table 66: Brand Value and Volume- Oriental Sauces category 68

Table 67: Brand Value and Volume- Pasta Sauces category 69

Table 68: Brand Value and Volume- Other Wet Cooking Sauces category 69

Table 69: Market Definitions 93

Table 70: Category Definitions 94

Table 71: Category Definitions 95

Table 72: Category Definitions 96

Table 73: Category Definitions 97

Table 74: Channel Definitions 98

Table 75: Health & Wellness: Product Attributes-Food Minus 99

Table 76: Health & Wellness: Product Attributes-Free From 100

Table 77: Health & Wellness: Product Attributes-Functional & Fortified 101

Table 78: Health & Wellness: Product Attributes-Naturally Healthy 102

Table 79: Health & Wellness: Product Attributes-Food Intolerance 103

Table 80: Health & Wellness: Consumer Benefits-Health Management 104

Table 81: Health & Wellness: Analysis by Consumer Benefits 105

Table 82: Health & Wellness: Consumer Benefits-Performance 106

Table 83: Market Value for Bouillons & Stocks- by category (₱ Million), 2011-2021 107

Table 84: Market Value for Chutneys & Relishes- by category (₱ Million), 2011-2021 107

Table 85: Market Value for Condiment Sauces- by category (₱ Million), 2011-2021 108

Table 86: Market Value for Dips – by category (₱ Million), 2011-2021 109

Table 87: Market Value for Dressings – by category (₱ Million), 2011-2021 109

Table 88: Market Value for Dry Cooking Sauces- by category (₱ Million), 2011-2021 110

Table 89: Market Value for Herbs, Spices & Seasonings- by category (₱ Million), 2011-2021 110

Table 90: Market Value for Tomato Pastes and Purées- by category (₱ Million), 2011-2021 111

Table 91: Market Value for Wet Cooking Sauces- by category (₱ Million), 2011-2021 111

Table 92: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 112

Table 93: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 112

Table 94: Market Value for Condiment Sauces- by category (US$ Million), 2011-2021 113

Table 95: Market Value for Dips – by category (US$ Million), 2011-2021 114

Table 96: Market Value for Dressings – by category (US$ Million), 2011-2021 114

Table 97: Market Value for Dry Cooking Sauces- by category (US$ Million), 2011-2021 115

Table 98: Market Value for Herbs, Spices & Seasonings- by category (US$ Million), 2011-2021 115

Table 99: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 116

Table 100: Market Value for Wet Cooking Sauces- by category (US$ Million), 2011-2021 116

Table 101: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 117

Table 102: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 117

Table 103: Market Value for Condiment Sauces- by category (Kg Million), 2011-2021 118

Table 104: Market Value for Dips – by category (Kg Million), 2011-2021 119

Table 105: Market Value for Dressings – by category (Kg Million), 2011-2021 119

Table 106: Market Value for Dry Cooking Sauces- by category (Kg Million), 2011-2021 120

Table 107: Market Value for Herbs, Spices & Seasonings- by category (Kg Million), 2011-2021 120

Table 108: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 121

Table 109: Market Value for Wet Cooking Sauces- by category (Kg Million), 2011-2021 121

Table 110: Components of change- by Market 122

Table 111: Seasonings, Dressings & Sauces Sales Distribution in the Philippines- by Markets (₱ Million), 2016 123

Table 112: Packaging Material (in Million pack units) 124

Table 113: Container Type (in Million pack units) 124

Table 114: Closure Type (in Million pack units) 125

Table 115: Outer Type (in Million pack units) 125

Table 116: Key Health & Wellness product attributes driving sales in the Philippines (₱ Million) 126

Table 117: Key Health & Wellness consumer benefits driving sales in Philippines (₱ Million) 126

Table 118: Exchange Rates: (US$-₱), 2011-2021 127

Table 119: GDP Per Capita (₱) 127

Table 120: Population 128

Table 121: Consumer Price Index 128

Table 122: Age Profile (Millions of Persons) 128

List of Figures

List of Figures

Figure 1: the Philippines compared other top four countries – market size, growth and competitive landscape 4

Figure 2: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 5

Figure 3: Per capita consumption of Seasonings, Dressings & Sauces in the Philippines compared to global and APAC average, 2011-2021 6

Figure 4: Degree of trading up/down in the Filipino Seasonings, Dressings & Sauces sector, 2015-2016 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Per capita consumption (by markets) in the Philippines compared to global and APAC average, 2016 10

Figure 7: Growth analysis by value and volume in the Bouillons & Stocks market, 2011-2021 11

Figure 8: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 14

Figure 9: Value and volume growth analysis, Condiment Sauces market, 2011-2021 16

Figure 10: Value and volume growth analysis, Dips market, 2011-2021 19

Figure 11: Value and volume growth analysis, Dressings market, 2011-2021 21

Figure 12: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 24

Figure 13: Value and volume growth analysis, Herbs, Spices & Seasonings market, 2011-2021 26

Figure 14: Value and volume growth analysis, Tomato Pastes and Purées market, 2011-2021 29

Figure 15: Value and volume growth analysis, Wet Cooking Sauces market, 2011-2021 30

Figure 16: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 32

Figure 17: Distribution channel share, Bouillons & Stocks market, 2011-2016 33

Figure 18: Distribution channel share, Chutneys & Relishes market, 2011-2016 34

Figure 19: Distribution channel share, Condiment Sauces market, 2011-2016 35

Figure 20: Distribution channel share, Dips market, 2011-2016 36

Figure 21: Distribution channel share, Dressings market, 2011-2016 37

Figure 22: Distribution channel share, Dry Cooking Sauces market, 2011-2016 38

Figure 23: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 39

Figure 24: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 40

Figure 25: Distribution channel share, Wet Cooking Sauces market, 2011-2016 41

Figure 26: Leading brands in the Filipino Seasonings, Dressings & Sauces sector, value and volume share, 2016 42

Figure 27: Leading brands in the Bouillons & Stocks market, value and volume share, 2016 45

Figure 28: Leading brands in the Chutneys & Relishes market, value and volume share, 2016 46

Figure 29: Leading brands in the Condiment Sauces market, value and volume share, 2016 47

Figure 30: Leading brands in the Dips market, value and volume share, 2016 49

Figure 31: Leading brands in the Dressings market, value and volume share, 2016 50

Figure 32: Leading brands in the Dry Cooking Sauces market, value and volume share, 2016 51

Figure 33: Leading brands in the Herbs, Spices & Seasonings market, value and volume share, 2016 52

Figure 34: Leading brands in the Tomato pastes and purées market, value and volume share, 2016 53

Figure 35: Leading brands in the Wet Cooking Sauces market, value and volume share, 2016 54

Figure 36: Private label penetration by markets (value terms), 2016 70

Figure 37: Growth analysis, private label and brands, (2011-2016) 71

Figure 38: Value of Health & Wellness claims by market, US$ million, 2016-2021 72

Figure 39: Value analysis by Health & Wellness product attributes 2016 73

Figure 40: Volume analysis by Health & Wellness product attributes, 2016 74

Figure 41: Value analysis by Health & Wellness consumer benefits, 2016 75

Figure 42: Volume analysis by Health & Wellness consumer benefits, 2016 76

Figure 43: Packaging share and growth analysis by packaging material, 2011-2021 77

Figure 44: Use of packaging material by markets (in pack units), 2016 78

Figure 45: Packaging share and growth analysis by container type, 2011-2021 79

Figure 46: Use of container type by markets (in pack units), 2016 80

Figure 47: Packaging share and growth analysis by closure type, 2011-2021 81

Figure 48: Use of closure type by markets (in pack units), 2016 82

Figure 49: Packaging share and growth analysis by outer type, 2011-2021 83

Figure 50: Use of outer type by markets (in pack units), 2016 84

Figure 51: Relative comparison of countries based on PEST analysis 85

Figure 52: the Philippines’s GDP per capita, 2011-2016 88

Figure 53: Population growth in the Philippines, 2011-2016 89

Figure 54: Consumer Price Index, the Philippines, 2010-2016 90

Figure 55: Age Profile, the Philippines, 2016 91

Figure 56: About GlobalData 129

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