Country Profile: Seasonings, Dressings & Sauces sector in Malaysia

The Seasonings, Dressings & Sauces sector in Malaysia is driven by the urge for new taste preferences among consumers in the country. Of the nine markets, Dressings is the largest market in value terms, while Herbs, Spices & Seasonings market leads in volume terms in the Malaysian Seasonings, Dressings & Sauces sector. Hypermarkets & Supermarkets is the leading distribution channel in the Seasonings, Dressings & Sauces sector. Glass is the most commonly used packaging material in the sector. Lee Kum Kee, Mars, Incorporated, and Nestle S.A. are the leading market players in the Malaysian Seasonings, Dressings & Sauces sector.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2011-2021

– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Malaysia Seasonings, Dressings & Sauces sector is led by Dressings in value terms.

– It is expected to grow at a CAGR of 3% during 2016-2021.

– The top five players in the South Korean Seasonings, Dressings & Sauces sector accounted for 30.9% of the market share by value.

– Glass is the most commonly used packaging material in the sector.

– Hypermarkets & Supermarkets is the leading distribution channel for seasonings, dressings & sauces in the country.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving seasonings, dressings and sauces products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Companies mentioned

Nestle S.A

Lee Kum Kee

Mars Incorporated

Adabi Consumer Industries

Campbell Soup Company

Mccormick & Company Inc

Sing Long Food Products Sdn Bhd

Ajinomoto Group

H. J. Heinz Company

Pinnacle Foods Inc

Syarikat Salmi Hj. Tamim Sdn Bhd

Els Group

Kewpie Corporation

Mizkan Group Corporation

Morton Salt

REGION FOOD INDUSTRIES SDN BHD

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Malaysia in the global and regional context 5

3.1. Malaysia’s market share in the Global and Asia-Pacific Seasonings, Dressings & Sauces sectors 5

3.2. Malaysia compared to other leading countries in the Asia-Pacific region 6

4. Market size analysis – Seasonings, Dressings & Sauces Sector 7

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in Malaysia 7

4.2. Per capita consumption analysis -Malaysia compared to the global and Asia-Pacific region 8

4.3. Extent to which consumers are trading up/down in the Malaysian Seasonings, Dressings & Sauces sector 9

4.4. Value and volume analysis of markets in the Seasonings, Dressings & Sauces sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Bouillons & Stocks 13

5.3. Market analysis: Chutneys & Relishes 15

5.4. Market analysis: Condiment Sauces 17

5.5. Market analysis: Dips 20

5.6. Market analysis: Dressings 22

5.7. Market analysis: Dry Cooking Sauces 25

5.8. Market analysis: Herbs, Spices & Seasonings 27

5.9. Market analysis: Tomato Pastes and Purées 30

5.10. Market analysis: Wet Cooking Sauces 31

6. Distribution analysis 34

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 34

6.2. Distribution channel share analysis: Bouillons & Stocks 35

6.3. Distribution channel share analysis: Chutneys & Relishes 36

6.4. Distribution channel share analysis: Condiment Sauces 37

6.5. Distribution channel share analysis: Dips 38

6.6. Distribution channel share analysis: Dressings 39

6.7. Distribution channel share analysis: Dry Cooking Sauces 40

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 41

6.9. Distribution channel share analysis: Tomato Pastes and Purées 42

6.10. Distribution channel share analysis: Wet Cooking Sauces 43

7. Competitive landscape 44

7.1. Brand share analysis by sector 44

7.2. Brand share analysis by markets 48

7.3. Brand share analysis by category 61

7.3.1. Bouillons & Stocks 61

7.3.2. Chutneys & Relishes 62

7.3.3. Condiment Sauces 63

7.3.4. Dips 68

7.3.5. Dressings 70

7.3.6. Dry Cooking Sauces 71

7.3.7. Herbs, Spices & Seasonings 72

7.3.8. Wet Cooking Sauces 74

7.4. Private label share analysis 76

8. Health & Wellness analysis 78

8.1. Market size analysis by Health & Wellness claims 78

8.2. Market share analysis – Health & Wellness product attributes 79

8.3. Market size analysis – Health & Wellness consumer benefits 81

9. Packaging analysis 83

9.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 83

9.2. Packaging share analysis by packaging material in Seasonings, Dressings & Sauces markets 84

9.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 85

9.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 86

9.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 87

9.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 88

9.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 89

9.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces markets 90

10. Macroeconomic analysis 91

10.1. GDP per Capita 94

10.2. Population and population growth 95

10.3. Consumer Price Index 96

10.4. Population breakdown by age 97

11. Methodology 98

12. Definitions 99

13. Appendix 113

14. About GlobalData 137

15. Disclaimer 138

16. Contact Us 139

List of Tables

List of Tables

Table 1: Volume share of Malaysia in the global and Asia-Pacific Seasonings, Dressings & Sauces sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 4: Volume analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 5: Value analysis of Chutneys & Relishes market by categories, 2011-2021 16

Table 6: Volume analysis of Chutneys & Relishes market by categories, 2011-2021 16

Table 7: Value analysis by of Condiment Sauces market categories, 2011-2021 18

Table 8: Volume analysis of Condiment Sauces market by categories, 2011-2021 19

Table 9: Value analysis of Dips market by categories, 2011-2021 21

Table 10: Volume analysis of Dips market by categories, 2011-2021 21

Table 11: Value analysis of Dressings market by categories, 2011-2021 23

Table 12: Volume analysis of Dressings market by categories, 2011-2021 24

Table 13: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 26

Table 14: Volume analysis of Dry Cooking Sauces market by categories, 2011-2021 26

Table 15: Value analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 28

Table 16: Volume analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 29

Table 17: Value analysis of Wet Cooking Sauces market by categories, 2011-2021 32

Table 18: Volume analysis of Wet Cooking Sauces market by categories, 2011-2021 33

Table 19: Brand Value and Volume- Seasonings, Dressings & Sauces sector 45

Table 20: Brand Value and Volume- Bouillons & Stocks market 48

Table 21: Brand Value and Volume- Chutneys & Relishes market 49

Table 22: Brand Value and Volume- Condiment Sauces market 50

Table 23: Brand Value and Volume- Dips market 53

Table 24: Brand Value and Volume-Dressings market 54

Table 25: Brand Value and Volume- Dry Cooking Sauces market 55

Table 26: Brand Value and Volume- Herbs, Spices & Seasonings market 56

Table 27: Brand Value and Volume- Tomato pastes and purées market 58

Table 28: Brand Value and Volume- Wet Cooking Sauces market 59

Table 29: Brand Value and Volume- Gravy Makers (Non-Gravy Granules) category 61

Table 30: Brand Value and Volume- Liquid Stocks category 61

Table 31: Brand Value and Volume- Stock Cubes category 61

Table 32: Brand Value and Volume- Chutney category 62

Table 33: Brand Value and Volume- Relish category 62

Table 34: Brand Value and Volume- Sweet Pickle category 62

Table 35: Brand Value and Volume- Barbecue Sauces category 63

Table 36: Brand Value and Volume- Brown Sauce category 63

Table 37: Brand Value and Volume- Chilli/Hot Sauce category 64

Table 38: Brand Value and Volume- Cocktail Sauces category 64

Table 39: Brand Value and Volume- Fish Sauces category 65

Table 40: Brand Value and Volume- Horseradish Sauces category 65

Table 41: Brand Value and Volume- Mustards category 65

Table 42: Brand Value and Volume- National Specialties category 65

Table 43: Brand Value and Volume- Oyster Sauces category 66

Table 44: Brand Value and Volume- Soy-Based Sauce category 66

Table 45: Brand Value and Volume- Tomato Ketchup category 67

Table 46: Brand Value and Volume- Other Condiment Sauces category 67

Table 47: Brand Value and Volume- Cream and Cream-Style Dips category 68

Table 48: Brand Value and Volume- Oil-Based Dips category 68

Table 49: Brand Value and Volume- Tomato-Based Dips category 68

Table 50: Brand Value and Volume- Other Dips category 69

Table 51: Brand Value and Volume- Cream and Cream-Style Dressings category 70

Table 52: Brand Value and Volume- Mayonnaise category 70

Table 53: Brand Value and Volume- Tomato-Based category 70

Table 54: Brand Value and Volume- Vinaigrette category 70

Table 55: Brand Value and Volume- Dry Sauce Mixes category 71

Table 56: Brand Value and Volume- Instant Gravy category 71

Table 57: Brand Value and Volume- Dried Herbs category 72

Table 58: Brand Value and Volume- Salt category 72

Table 59: Brand Value and Volume- Salt Substitutes category 72

Table 60: Brand Value and Volume- Single & Other Spices category 72

Table 61: Brand Value and Volume- Spice Mixes category 73

Table 62: Brand Value and Volume- Indian Sauces category 74

Table 63: Brand Value and Volume- Marinades category 74

Table 64: Brand Value and Volume- Mexican Sauces category 74

Table 65: Brand Value and Volume- Oriental Sauces category 74

Table 66: Brand Value and Volume- Pasta Sauces category 75

Table 67: Brand Value and Volume- Other Wet Cooking Sauces category 75

Table 68: Market Definitions 99

Table 69: Category Definitions 100

Table 70: Category Definitions 101

Table 71: Category Definitions 102

Table 72: Category Definitions 103

Table 73: Channel Definitions 104

Table 74: Health & Wellness: Product Attributes-Food Minus 105

Table 75: Health & Wellness: Product Attributes-Free From 106

Table 76: Health & Wellness: Product Attributes-Functional & Fortified 107

Table 77: Health & Wellness: Product Attributes-Naturally Healthy 108

Table 78: Health & Wellness: Product Attributes-Food Intolerance 109

Table 79: Health & Wellness: Consumer Benefits-Health Management 110

Table 80: Health & Wellness: Analysis by Consumer Benefits 111

Table 81: Health & Wellness: Consumer Benefits-Performance 112

Table 82: Market Value for Bouillons & Stocks- by category (RM Million), 2011-2021 113

Table 83: Market Value for Chutneys & Relishes- by category (RM Million), 2011-2021 113

Table 84: Market Value for Condiment Sauces- by category (RM Million), 2011-2021 114

Table 85: Market Value for Dips – by category (RM Million), 2011-2021 115

Table 86: Market Value for Dressings – by category (RM Million), 2011-2021 116

Table 87: Market Value for Dry Cooking Sauces- by category (RM Million), 2011-2021 116

Table 88: Market Value for Herbs, Spices & Seasonings- by category (RM Million), 2011-2021 117

Table 89: Market Value for Tomato Pastes and Purées- by category (RM Million), 2011-2021 117

Table 90: Market Value for Wet Cooking Sauces- by category (RM Million), 2011-2021 118

Table 91: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 118

Table 92: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 119

Table 93: Market Value for Condiment Sauces- by category (US$ Million), 2011-2021 120

Table 94: Market Value for Dips – by category (US$ Million), 2011-2021 121

Table 95: Market Value for Dressings – by category (US$ Million), 2011-2021 121

Table 96: Market Value for Dry Cooking Sauces- by category (US$ Million), 2011-2021 122

Table 97: Market Value for Herbs, Spices & Seasonings- by category (US$ Million), 2011-2021 122

Table 98: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 123

Table 99: Market Value for Wet Cooking Sauces- by category (US$ Million), 2011-2021 123

Table 100: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 124

Table 101: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 124

Table 102: Market Value for Condiment Sauces- by category (Kg Million), 2011-2021 125

Table 103: Market Value for Dips – by category (Kg Million), 2011-2021 126

Table 104: Market Value for Dressings – by category (Kg Million), 2011-2021 126

Table 105: Market Value for Dry Cooking Sauces- by category (Kg Million), 2011-2021 127

Table 106: Market Value for Herbs, Spices & Seasonings- by category (Kg Million), 2011-2021 127

Table 107: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 128

Table 108: Market Value for Wet Cooking Sauces- by category (Kg Million), 2011-2021 128

Table 109: Components of change- by Market 129

Table 110: Seasonings, Dressings & Sauces Sales Distribution in Malaysia- by Markets (RM Million), 2016 130

Table 111: Key Health & Wellness product attributes driving sales in Malaysia (RM Million) 131

Table 112: Key Health & Wellness consumer benefits driving sales in Malaysia (RM Million) 131

Table 113: Packaging Material (in Million pack units) 132

Table 114: Container Type (in Million pack units) 133

Table 115: Closure Type (in Million pack units) 134

Table 116: Outer Type (in Million pack units) 135

Table 117: Exchange Rates: (US$-RM), 2011-2021 135

Table 118: GDP Per Capita (RM) 135

Table 119: Population 136

Table 120: Consumer Price Index 136

Table 121: Age Profile (Millions of Persons) 136

List of Figures

List of Figures

Figure 1: Malaysia compared other top four countries – market size, growth and competitive landscape 6

Figure 2: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 7

Figure 3: Per capita consumption of Seasonings, Dressings & Sauces in Malaysia compared to global and Asia-Pacific average, 2011-2021 8

Figure 4: Degree of trading up/down in the Malaysian Seasonings, Dressings & Sauces sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in Malaysia compared to global and Asia-Pacific average, 2016 12

Figure 7: Growth analysis by value and volume in the Bouillons & Stocks market, 2011-2021 13

Figure 8: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 15

Figure 9: Value and volume growth analysis, Condiment Sauces market, 2011-2021 17

Figure 10: Value and volume growth analysis, Dips market, 2011-2021 20

Figure 11: Value and volume growth analysis, Dressings market, 2011-2021 22

Figure 12: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 25

Figure 13: Value and volume growth analysis, Herbs, Spices & Seasonings market, 2011-2021 27

Figure 14: Value and volume growth analysis, Tomato Pastes and Purées market, 2011-2021 30

Figure 15: Value and volume growth analysis, Wet Cooking Sauces market, 2011-2021 31

Figure 16: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 34

Figure 17: Distribution channel share, Bouillons & Stocks market, 2011-2016 35

Figure 18: Distribution channel share, Chutneys & Relishes market, 2011-2016 36

Figure 19: Distribution channel share, Condiment Sauces market, 2011-2016 37

Figure 20: Distribution channel share, Dips market, 2011-2016 38

Figure 21: Distribution channel share, Dressings market, 2011-2016 39

Figure 22: Distribution channel share, Dry Cooking Sauces market, 2011-2016 40

Figure 23: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 41

Figure 24: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 42

Figure 25: Distribution channel share, Wet Cooking Sauces market, 2011-2016 43

Figure 26: Leading brands in the Malaysian Seasonings, Dressings & Sauces sector, value and volume share, 2016 44

Figure 27: Leading brands in the Bouillons & Stocks market, value and volume share, 2016 48

Figure 28: Leading brands in the Chutneys & Relishes market, value and volume share, 2016 49

Figure 29: Leading brands in the Condiment Sauces market, value and volume share, 2016 50

Figure 30: Leading brands in the Dips market, value and volume share, 2016 53

Figure 31: Leading brands in the Dressings market, value and volume share, 2016 54

Figure 32: Leading brands in the Dry Cooking Sauces market, value and volume share, 2016 55

Figure 33: Leading brands in the Herbs, Spices & Seasonings market, value and volume share, 2016 56

Figure 34: Leading brands in the Tomato pastes and purées market, value and volume share, 2016 58

Figure 35: Leading brands in the Wet Cooking Sauces market, value and volume share, 2016 59

Figure 36: Private label penetration by markets (value terms), 2016 76

Figure 37: Growth analysis, private label and brands, (2011-2016) 77

Figure 38: Value of Health & Wellness claims by market, US$ million, 2016-2021 78

Figure 39: Value analysis by Health & Wellness product attributes, 2016 79

Figure 40: Volume analysis by Health & Wellness product attributes, 2016 80

Figure 41: Value analysis by Health & Wellness consumer benefits, 2016 81

Figure 42: Volume analysis by Health & Wellness consumer benefits, 2016 82

Figure 43: Packaging share and growth analysis by packaging material, 2011-2021 83

Figure 44: Use of packaging material by markets (in pack units), 2016 84

Figure 45: Packaging share and growth analysis by container type, 2011-2021 85

Figure 46: Use of container type by markets (in pack units), 2016 86

Figure 47: Packaging share and growth analysis by closure type, 2011-2021 87

Figure 48: Use of closure type by markets (in pack units), 2016 88

Figure 49: Packaging share and growth analysis by outer type, 2011-2021 89

Figure 50: Use of outer type by markets (in pack units), 2016 90

Figure 51.1: Relative comparison of countries based on PEST analysis 91

Figure 52: Malaysia’s GDP per capita, 2011-2016 94

Figure 53: Population growth in Malaysia, 2011-2016 95

Figure 54: Consumer Price Index, Malaysia, 2010-2016 96

Figure 55: Age Profile, Malaysia, 2016 97

Figure 56: About GlobalData 137

    Pricing

Discounts available for multiple purchases.

reportstore@globaldata.com
+44 20 7947 2745

Join our mailing list

Saved reports