Consumer and Market Insights: Wine in Sweden

The Wine market in Sweden is forecast to grow at a similar rate during 2015-2020 as in 2010-2015. The market is led by the Still Wine category in both value and volume terms. Food & Drinks Specialists is the leading distribution channel for wine in the country. Consumers are opting for value for money products in the Swedish Wine market, which is highly fragmented.

Scope

• The Wine market in Sweden is forecast to register a CAGR of 2.4% in value terms during 2015-2020.

• The Fortified Wine category is forecast to register the fastest volume growth.

• The Cava segment is expected to gain maximum share growth within the Sparkling Wine category.

• Stopper is the commonly used closure type in the Swedish Wine market.

• Treasury Wine Estates Vintners Limited is the leading player in Still Wine category in Sweden.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Davide Campari-Milano S.p.A.

Jose Estevez

Antonini Ceresa

Balatonboglari Borgazdasag Zrt

Charles de Fère

Codorníu

S.A.

Freixenet (Dws) Ltd

Geisweiler

Henkell & Co. Sektkellerei Kg

LVMH

La Cantina Pizzolato

Louis Bouillot

Mezzacorona

Pernod Ricard S.A.

United Wineries

Altia Corporation

Anecoop

Apricot AB

Bacardi Limited

Barone Ricasoli S.P.A

Bergkelder

Blossa

Candidato Tempranillo

Cantine Riondo

Casas Patronales

Chakana Wines

De Bortoli Wines

Dgb(Pty) Ltd

Distell Group Limited

Domaine Wines Sweden AB

Dominic Wines

Douglas Green Bellingham.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Swedish Wine market

• Impact of exchange rate fluctuations on the Swedish Wine market

• Degree of trade up/down in the Swedish Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Swedish Wine & Spirits market

• Leading distribution channels (volume terms) in the Swedish Wine market

• Leading distribution channels ((volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in SEK and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to SEK

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

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