Consumer and Market Insights: Wine in South Africa

The South African Wine market is expected to register similar growth in value terms during 2015-2020 compared to 2010-2015. The Sparkling Wine category is expected to register fastest value growth among all categories during 2015-2020. Food & Drinks Specialists is the leading distribution channel in the market. Jc Le Roux is the leading player in the South African Wine market.

Scope

• The Wine market in South Africa is forecast to register a CAGR of 2.0% during 2015-2020.

• The Sparkling Wine category is forecast to register the fastest volume growth.

• The Champagne segment is expected to gain maximum share growth within the Sparkling Wine category.

• Screw Top is the commonly used closure type in the South African Wine market.

• Distell Group Limited is the leading player in the Still Wine category in South Africa.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

De Krans Wine Cellar

Dgb(Pty) Ltd

Distell Group Limited

Jonkheer Farmers Winery (Pty) Ltd

Kwv Holdings Ltd

Quinta Ferreira Estate Winery

Symington Family Estates

Bollinger

Boschendal Wineries

Cafe Culture

Clos Cabriere (Pty) Ltd.

Graham Beck Wines

House Of Krone

LVMH Moët Hennessy

Louis Vuitton S.A.

Nederburg

Robertson Winery

Simonsig

Spier

Tulbagh Winery

Van Loveren

Villiera

Arabella Wines

Boekenhoutskloof Winery

E. & J. gallo Winery

Edward Snell & Company

Namaqua Wines

Stellenbosch Vineyards

Swartland Winery

The Cape Winery.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for South Africa’s Wine market

• Impact of exchange rate fluctuations on South Africa’s Wine market

• Degree of trade up/down in South Africa’s Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in South Africa’s Wine & Spirits market

• Leading distribution channels (volume terms) in South Africa’s Wine market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in ZAR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to ZAR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

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